30: How This SDR Leader's Social Selling Strategy Dominates LinkedIn and Twitter (Top Strategy) - Social Selling: Episode 1 - Monica McIlroy, BDR Leader at BizDevLabs

3 takeaways from this episode:

• How to find your prospects' communities


• The balance of building value vs asking for a meeting


• Social selling = 75% of the time is engaging with your prospects

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Resource from the episode:

List of people to follow on LinkedIn

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For more prospecting and sales development tips, join 2,684 SDRs getting the newsletter here: ⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

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Welcome to Episode 30, our first episode of the mini-season focused on social selling.

Where we dive into the dynamic world of a top-performing BDR Leader, Monica McIlroy of BizDevLabs.

Monica has revolutionized the art of social selling, achieving remarkable success across diverse industries such as developer marketing, robotics and GTM leaders. She's not just playing the game, she's changing it.

Join us as we deep dive into:

- The power of prospect communities and strategies to find them
- Mastering LinkedIn for effective prospecting and crafting compelling connection requests
- Utilizing Twitter for social selling and the triggers that can amplify your success
- The journey from connection to booking a meeting: timeframes, strategies, and building value
- A success story that showcases the transformative power of social selling
- Tips and tricks to learn and master social selling, straight from the expert herself

(0:00) Intro
(1:28) The Communities of Your Prospects
(5:50) The Art of Finding Prospect Communities
(7:11) Mastering LinkedIn: Effective Prospecting Strategies
(12:22) Social Selling Triggers: The Secret Sauce
(15:59) A Success Story in Social Selling
(18:20) The Perfect LinkedIn Connection Request
(19:53) Prospecting Text Messages
(21:01) The Journey to a Meeting: Timeframes and Strategies
(22:46) The Balancing Act: Asking for a Meeting vs Building Value
(23:36) Social Selling: The Power of Engaging with Prospects
(27:35) Monica's Top Tips to Master Social Selling

Follow Monica: ⁠
LinkedIn https://www.linkedin.com/in/mmmcilroy/

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Follow me on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

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