Outbound Kitchen - Sales Podcast (Ex SDR Game)

Elric Legloire - Outbound Chef
  • 4.6 (7)
  • CAREERS
  • UPDATED WEEKLY
Outbound Kitchen - Sales Podcast (Ex SDR Game)

Hey Chef, welcome to the Outbound Kitchen! I’m Elric Legloire, your host. The go-to podcast to scale outbound, and turn it into your #1 growth engine. - Cold calls, emails, and social selling. - Building, hiring, and scaling outbound teams. - Creating an outbound motion from scratch. - Using AI to optimize outbound. The goal? A predictable outbound pipeline for your B2B SaaS business. Tune in for solo episodes, interviews, AMAs, and chats with B2B SaaS and GTM leaders. outboundkitchen.substack.com

  1. OK8: How Pigment Scaled Their BDR Team from 2 to 50 in 3 years with Alexis Valentin, Global Head of BDRs at Pigment

    1 DAY AGO

    OK8: How Pigment Scaled Their BDR Team from 2 to 50 in 3 years with Alexis Valentin, Global Head of BDRs at Pigment

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠ (anonymous) --- On this episode, we talk about: • Build a 4-tier BDR Academy that retains top performers for 2-4 years • Structure compensation models across experience levels • Implement weekly performance metrics that drive results • Create an enterprise-grade tech stack for outbound prospecting • Develop business acumen in junior BDRs • Transform BDRs into Enterprise Corporate Sales (ECS) leaders --- Who is Alexis Valentin? - Global Head of BDRs at Pigment - Got expertise in outbound and customer acquisition at major tech firms like Facebook and Dropbox. More context about the Pigment Sales team: - ACV: $100k - Buyer personas: Finance, HR, and Sales teams - Markets: NA, and EMEA --- Connect with Alexis: - ⁠⁠On LinkedIn⁠⁠ - ⁠Subscribe to his growth team newsletter⁠ - ⁠Alexis is hiring! Check their career page⁠ - ⁠Pigment on Repvue (Top 5% of companies)⁠ --- When you're ready ⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠ ⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠ Chapters (00:00) Scaling from 2 to 50 BDRs (00:47) Alexis Valentin's Initial Challenges (02:29) Building the AdBond Tech Stack (03:58) Hiring and Training Strategies (04:55) Metrics and Performance Measurement (12:33) Compensation and Career Growth (17:50) Evolving Skill Sets and Industry Focus (23:21) Optimizing BDR Activities (25:53) Leveraging Marketing Signals for BDR Success (26:26) Scaling Insights for Effective Prospecting (27:41) Prioritizing Accounts and Engagement Strategies (28:25) Growth Team Philosophy and Account Management (32:34) Segmenting Teams by Company Size (35:00) Hiring and Productivity Strategies (38:32) Enhancing BDR Efficiency and Training (42:41) Adapting to Market Changes and New Techniques (43:59) Reflections and Future Plans

    49 min
  2. OK7: How to Scale Outbound: From Founder to 20+ Reps with Zach Rego, CRO at Triple Whale

    NOV 1

    OK7: How to Scale Outbound: From Founder to 20+ Reps with Zach Rego, CRO at Triple Whale

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ (anonymous) --- On this episode, we talk about: - How to go from founder-led sales to a scalable team, - The real secrets behind outbound that works, - Scaling fast with 20 high-performing reps. --- Who is Zach? - Chief Revenue Officer of Triple Whale, - He’s the master chef behind Triple Whale’s growth, joining as Head of Sales and now CRO. - Built a team from scratch and hit 10,000+ customers in just 3 years. --- Connect with Zach: * On LinkedIn * Triple Whale Repvue page --- When you're ready ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Intro (00:41) Building the Initial Sales Team (07:24) Building the Outbound Motion (09:26) Hiring Strategies and Team Dynamics (19:12) Compensation Plans and Pipeline Management (24:25) Evolution of the Team (25:08) Challenges in Transitioning to Outbound (25:56) Maintaining Brand Integrity (27:08) Scaling and Personalization (30:07) Leveraging Partnerships for Growth (32:50) Headcount Planning and Hiring Strategies (38:51) Reflections and Lessons Learned Get full access to Outbound Kitchen at https://outboundkitchen.substack.com/podcast

    46 min
  3. OK6: The Secret Recipe to Hiring Top BDRs with Jack Knight, the Tech Sales Coach

    OCT 26

    OK6: The Secret Recipe to Hiring Top BDRs with Jack Knight, the Tech Sales Coach

    ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- In this episode, we'll discuss: - His top 3 interview questions - Key skills he seeks - Real-life examples of top candidates Who’s Jack Knight? - The tech sales coach with over 5 years of SDR leadership XP experience. - He’s led SDR teams, hired 30+ reps with a 93% success rate, and helped launch over 70 SDR careers. Connect with Jack on LinkedIn https://www.linkedin.com/in/techsalesjack/ Join his Break Into Tech Sales 💸 community: https://www.skool.com/break-into-tech-sales/about --- When you're ready ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) The Secret Recipe to Hiring Top BDRs (00:34) Jack's Top Three Interview Questions (01:02) Breaking Down the First Question (01:45) The Importance of Soft Skills in SDR Hiring (03:27) Ideal Responses to the First Question (07:22) The Second Question (08:21) How to Impress with Company Research (10:43) Real Examples of Outstanding Candidates (22:01) The Final Question (24:12) Curiosity in Interviews: Asking the Right Questions (26:18) Engaging in a Conversational Interview (29:31) Preparing for the Interview: Tips and Tricks (35:34) Standing Out in the Hiring Process Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    46 min
  4. OK5: 3 proven sequence frameworks to book more outbound meetings

    OCT 10

    OK5: 3 proven sequence frameworks to book more outbound meetings

    Ready to join? Subscribe to The Tasting Menu newsletter today for $178/year (save 32%) or $22/month. --- ⁠⁠⁠📫 Subscribe to the Free newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Intro & 2 announcements (02:21) Framework One: The Agoge Sequence (05:00) Framework Two: The Becc Holland Sequence (08:06) Framework Three: Combo Prospecting Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    12 min
  5. OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

    SEP 29

    OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

    Grab the “Q4 Calculator” spreadsheet here. --- Next up, check out this episode: How to use Perplexity AI for outbound --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠📫 Subscribe to the newsletter⁠⁠⁠ ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Finish 2024 Strong (00:34) Step 1: Analize Q3 (02:05) Step 2: Plan Q4 (04:03) Step 3: Time block (05:16) Step 4: Quantify your activities (7:03) Step 5: Keep testing Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    9 min
  6. OK3: How to use Perplexity AI for outbound (with 11 prompts)

    SEP 18

    OK3: How to use Perplexity AI for outbound (with 11 prompts)

    Grab the prompts we used in this episode here. --- Ask: ⁠⁠Submit your questions here⁠⁠ --- When you're ready ⁠⁠📫 Subscribe to the newsletter⁠⁠ ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠ --- Connect with me ⁠⁠📌 Connect on LinkedIn⁠⁠ ⁠⁠📹 Subscribe on YouTube ⁠⁠ ⁠⁠🐦 Connect on X ⁠ Chapters (00:00) Overwhelmed by Research? (01:04) 3 Reasons to Choose Perplexity Over GPT or Google (02:02) How NOT to Use Perplexity (02:55) Using Perplexity for Effective Account Research (03:27) Example 1: Researching a Private Company (Nooks) (10:30) Example 2: Researching a Public Company (Eventbrite) Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    23 min
  7. OK2: Don’t Send A Cold email ’til You Listen to This Episode

    SEP 11

    OK2: Don’t Send A Cold email ’til You Listen to This Episode

    Ask: ⁠Submit your questions here⁠ --- When you're ready ⁠📫 Subscribe to the newsletter⁠ ⁠👨‍🍳 Want to work with me? Send me a DM --- Connect with me ⁠📌 Connect on LinkedIn⁠ ⁠📹 Subscribe on YouTube ⁠ ⁠🐦 Connect on X Chapters (00:00) The Problem with Traditional Cold Outreach Approaches (00:11) Flipping the Script: The Value-First Cold Outreach (00:50) Real-World Application: Prospecting for a SaaS busines (01:53) Building the Campaign: Targeting Competitors (04:57) Crafting the Cold Outreach Message Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    8 min
  8. OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

    SEP 4

    OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

    Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready 📫 Subscribe to the newsletter 👨‍🍳 Want to work with me? Send me a DM Connect with me 📌 Connect on LinkedIn 📹 Subscribe on YouTube 🐦 Connect on X CHAPTERS Updates (0:00) - Introduction and Rebranding Announcement (0:58) - Elric's Career Update: From Fired to Solopreneurship (2:17) - Why Choose Solopreneurship and Fractional Leadership (4:31) - The Birth of Outbound Kitchen: New Focus and Branding Cold Email Deconstruction (6:45) - Analyzing a Real Cold Email Example (8:50) - Feedback on the Original Cold Email (9:16) - How to Improve: Splitting Research and Staying Focused (10:56) - The Importance of Acknowledging Competitors (11:57) - Rewriting the Cold Email: A Step-by-Step Breakdown (14:44) - Key Differences and Improvements in the New Version Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe

    16 min
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4.6
out of 5
7 Ratings

About

Hey Chef, welcome to the Outbound Kitchen! I’m Elric Legloire, your host. The go-to podcast to scale outbound, and turn it into your #1 growth engine. - Cold calls, emails, and social selling. - Building, hiring, and scaling outbound teams. - Creating an outbound motion from scratch. - Using AI to optimize outbound. The goal? A predictable outbound pipeline for your B2B SaaS business. Tune in for solo episodes, interviews, AMAs, and chats with B2B SaaS and GTM leaders. outboundkitchen.substack.com

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