307. Revolutionizing Content Marketing In The Insurance Industry with Marcus Sheridan

Marcus Sheridan is the author of “They Ask, You Answer”, a book which I frequently reference both on podcasts and when talking to clients. 

I was honored to have him on Bullpen Sessions to discuss the current digital marketing landscape, how shifting his focus towards content completely changed his life, and some practical sales strategies and approaches that work in any industry.

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📒 Show Notes and Resources 📒 

KEY MOMENTS

(00:00:00) Bullpen Sessions 307

(00:06:21) Building Trust Through Content
(00:14:15) Openly Communicating With Customers
(00:21:17) Allowing Customers To “Self-Select”
(00:28:26) Transforming Your Business Through Media
(00:36:16) Answering Customer Questions Builds Trust Online
(00:44:22) Consistent Video Production Is Key To Brand Building

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