324: Why Your SEO Isn’t Working - with Sam Dunning

EPISODE SUMMARY

In this week’s episode of Scale Your SaaS, I sat down with Sam Dunning, who has carved an impressive path in the world of SEO and digital marketing. His story is as inspiring as it is instructive. From his early days in retail to founding his agency, Breaking B2B, Sam’s journey is a testament to the power of perseverance and the importance of aligning marketing with sales.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 324, “Why Your SEO Isn’t Working - with Sam Dunning”

Guest: Sam Dunning, Founder and Host at Breaking B2B

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder


TOP TIPS FROM THIS EPISODE

• Common Mistakes in SEO
• Aligning SEO with Your Software Sales Intent
• Creating Best-in-Class Content
• The Advantage of Smaller SaaS Companies

EPISODE HIGHLIGHT

• From Retail to Digital Marketing
• The Early Days: Learning by Doing
• Founding Breaking B2B
• Conclusion: Start Now, Iterate Later

TOP QUOTES

Sam Dunning

[01:20] "In my opinion, kind of getting thrown in at the deep end of a startup is one of the best things you can do for hands-on experience."

[12:15] "SEO often gets overcomplicated. For many SaaS websites that want to drive a steady stream of demos or sales calls, it doesn't have to be."

[19:06] "The advantage that a lot of smaller SaaS companies have is that the giants within their niche have so much red tape."

Matt Wolach

[08:19] "It really is kind of a misalignment with marketing and sales and with your SEO people, and also from leadership not giving the right direction of exactly what needs to happen."

[19:39] "Same thing if you're thinking on the development side for the product too, by the way, it takes forever to spit out product when you're big."


LEARN MORE

To learn more about Breaking B2B, visit: https://www.breakingb2b.com/

You can also find Sam on LinkedIn: https://www.linkedin.com/in/samdunning/

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Get even more tips by following Matt elsewhere:

• Sales Tips
• LinkedIn
• Twitter
• Instagram