37: Crafting Launch Messaging that Hooks Your Audience

In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches. 

With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.

Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.

The specifics I discuss on this episode are:

• Brand Messaging vs. Launch Messaging
• Reconnecting With Your Brand Messaging 
• The Offer Itself
• Your Launch Strategy
• Who Your Dream Buyer Is
• Objections and Hesitations 
• Consider the Relaunch Aspect

There are a LOT of different aspects that feed into effective offer messaging, and it’s important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.

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EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/