4. The Perks and Pitfalls of Social Media Marketing

In this episode, Creative Studio Manager Mark Wiggins is joined by Head of Creative Niki Lancaster, Digital PR and Social Media Specialist Evie Somers and Search Labs’ own Social Media and Community Manager John Whitehead for a discussion about social media marketing. They chat about how to approach different platforms, the power of influencers, their favourite cringe-inducing social media fails and much more…