Search Laboratory Creative: Something and Nothing

Search Laboratory Creative
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Search Laboratory's Creative and PR teams get together for a chat about something, usually a hot topic in the world of PR, digital and marketing, as well as a little bit of nothing!

Episodes

  1. 8. Pride Month Special

    06/26/2024

    8. Pride Month Special

    Our PR Team Manager, Elena Bunbury, leads a discussion about Pride. Joined by People & Talent Advisor Matt Berry-Hewitt, Austin-based Paid Social and Programmatic Account Manager Sydney Densmore, and Videographer Connor Higgins, they discuss Pride, what it means to them, and how brands can best approach equality both in the workplace and in marketing campaigns.

    27 min
  2. 7. International Women's Day Special

    03/04/2024

    7. International Women's Day Special

    This episode sees Head of International, Nicola Winters, sit down with Acting Head of PR, Zoe Schofield, and Paid Social and Programmatic Account Manager, Marie Cadoret to discuss the challenges they’ve faced as women during their careers and how they’ve overcome obstacles to find success, as well as taking a look at what more can be done in the world to help tackle issues around gender equality and some of the good things we’re already seeing.

    24 min
  3. 6. Combining Paid Social and Creative

    03/03/2023

    6. Combining Paid Social and Creative

    In this episode, Creative Studio Manager Mark Wiggins is joined by Assistant Head of Paid Social & Programmatic Gina Wisse, Paid Social & Programmatic Consultant Greg Gould and Paid Social & Programmatic Account Manager Dan Cayzer to discuss how paid social and programmatic campaigns and creative work together to achieve results, how they track the success of campaigns and what they expect to see in the next 12 months.

    39 min
  4. 5. Creative Review of 2022

    12/19/2022

    5. Creative Review of 2022

    In this episode, Creative Studio Manager Mark Wiggins is joined by Senior Content Manager Dan Yeo, Creative Digital Designer Reece Jones and Search Labs’ own Content Creator and Co-Ordinator Chris Nicholls, to chat through the goings on in the creative world in 2023, including some of their favourite and least favourite campaigns, new trends that have taken off and a lot more.

    44 min
  5. 4. The Perks and Pitfalls of Social Media Marketing

    10/04/2022

    4. The Perks and Pitfalls of Social Media Marketing

    In this episode, Creative Studio Manager Mark Wiggins is joined by Head of Creative Niki Lancaster, Digital PR and Social Media Specialist Evie Somers and Search Labs’ own Social Media and Community Manager John Whitehead for a discussion about social media marketing. They chat about how to approach different platforms, the power of influencers, their favourite cringe-inducing social media fails and much more…

    48 min
  6. 3. Bounties, Building Links and Bruce Willis

    12/16/2021

    3. Bounties, Building Links and Bruce Willis

    Creative Strategist Mark Wiggins chats with Head of Technical SEO Leonie Mann, Senior PR Manager Karl Young and Digital PR Specialist Rachel Humphreys for this 'Festive Special'. In the episode, they discuss link building as a PR and SEO tactic, how to do it well and debunk the sometimes bad reputation it has in the industry. Plus, the team tackle those famous festive arguments - 'which is the best Celebration?' and 'is Die Hard a Christmas movie?'.

    46 min
  7. 2. Covid PR, Crisps and Crunch Time

    09/10/2021

    2. Covid PR, Crisps and Crunch Time

    Mark Wiggins sits down with Senior Content Manager Dan Yeo, Senior Digital PR Campaign Manager Zoe Schofield and Social Media Campaign Manager Dan Cayzer to chat about the effects of the Covid-19 pandemic on PR, things that worked, things that didn't and what we've learned from the last 18 months. Plus, we ask 'what does your favourite flavour of crisps say about you?' and much more.

    51 min
  8. 1. Brand Collabs, Baywatch and Biscuits

    07/01/2021

    1. Brand Collabs, Baywatch and Biscuits

    Senior Content Specialist Mark Wiggins gets together with US Content & Brand Manager Lizzie Stevenson, Senior Digital PR Specialist Matt Jones and Content Specialist Sam Cropper to discuss brand collaborations in marketing and PR, how to make them work, and what it looks like when they go wrong. Plus, they discuss lockdown habits and much more!

    51 min
  • 8 Episodes

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Search Laboratory's Creative and PR teams get together for a chat about something, usually a hot topic in the world of PR, digital and marketing, as well as a little bit of nothing!

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