Your Favorite Web Guy

George Woodard
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  • MARKETING
Your Favorite Web Guy

A podcast where we get straight to the point talking about all things Digital Marketing, WordPress, & Technology for the Public Sector, NonProfits, and B2B.

  1. The Good and Bad of Using Logo Generators

    02/02/2024

    The Good and Bad of Using Logo Generators

    Ever wanted to use a logo generator? It may sound like a quick fix and a cheap one too, but are you hurting your brand or helping it? This episode is going to uncover the truth about logo generators – are they the quick and cost-effective solution they claim to be? Choosing the right logo can be daunting, involving defining your audience, crafting a brand story, and briefing your designer. In this episode, I will cover the good and bad of using a logo generator for your business.

    27min
  2. 4 Ways to Boost Your Mental Well-being While Working

    05/01/2024

    4 Ways to Boost Your Mental Well-being While Working

    Mental health is one topic we need to give more attention to. The most important asset you have is your mental health. You can't expect to be successfully present in work or life if your mental health is suffering. For many, there's still a shame that we dodge concerning our mental health and the effect it has on our productivity. Taking care of your mental health in everyday life is crucial, and equally important that it transfers to your work. There are lots of ways to do this, and it doesn't need to be drastic. Small, simple changes can make a world of difference. Today, you will learn tips that you can use: -Taking mental timeouts -Get up and move (hint: it involves sweating) -Open up to qualified professionals -Regular check-ins with those who care about you Focusing on these methods will help improve focus, productivity, and a happier workplace, be it for yourself, a team, or a solopreneur!

    15min
  3. 5 Ways to Dodge Burnout

    15/12/2023

    5 Ways to Dodge Burnout

    Towards the end of the year, burnout usually happens for many. We’ve spent the past 10-11 months trying to "push" in whatever context that means to you. As much as hard work is vital to success, rest & relaxation are just as important. This episode is a free therapy session. We will cover the pitfalls of burnout and how to avoid them. You will learn: About setting boundaries for yourself The importance of priorities Identifying your limits Taking time off isn't a crime Saying "No" isn't a death sentence Come find your space to relax and unwind! If you want to learn more tips like this, join our weekly newsletter with 2,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠https://elsqrd.com/newsletter/⁠

    17min
  4. Spying on the Competition

    01/12/2023

    Spying on the Competition

    When trying to keep your audience's attention, never lose sight of your competitors doing the same. Even nonprofits have competitors because someone is interested in serving your ideal client. Competition is everywhere, no matter how excellent your services or products may be. With so many businesses constantly trying to grab your ideal client's attention, keeping an eye on your competitors is important. In this episode, we will cover: Reasons you should care about your competitors Determining who your competitors are Sources of info about your competitors How to spy on them And a whole lot more. Enjoy! If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning how to not waste time on Google & YouTube. Sign up today: https://elsqrd.com/newsletter/

    19min
  5. Designing for Everyone: Accessibility Optimization in Website Development

    04/05/2023

    Designing for Everyone: Accessibility Optimization in Website Development

    How often do you consider the Accessibility of your website? In this day and time, you should always be aware of it. In this episode, discover the powerful benefits of website accessibility and why it’s important for you. You will: -Learn why ignoring Accessibility is no longer an option and the consequences it can have on your organization. -Explore how Accessibility goes beyond compliance and becomes a strategic advantage for you. -Uncover the connection between Accessibility and improved search engine rankings, leading to increased visibility and organic growth. -Discover how Accessibility amplifies your social media impact, driving engagement and fostering a positive online community. Tune in for a jam-packed treat! If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠https://elsqrd.com/newsletter/⁠

    22min
  6. The Benefits of Video Marketing: Crafting Engaging Content for Your Audience

    02/05/2023

    The Benefits of Video Marketing: Crafting Engaging Content for Your Audience

    Do you want to create engaging video content for your audience? This episode is the first of many episodes. The goal is to bring experts to share their insight into Marketing in the Digital Space. In this episode, we are speaking with Josh Browne of KAIOS Productions. Josh is the President and Creative Director of KAIOS Pro and Fundraising Films. KAIOS Pro focuses on for-profit businesses, and Fundraising Fils caters to nonprofit organizations exclusively. His companies create online campaigns that leverage videos' ability to communicate your business's story dynamically and increase your online sales results. In this discussion, we'll cover the benefits of video marketing and how to get started creating videos that will captivate your viewers and help you stand out. We'll discuss strategies for creating compelling stories, optimizing content, and more. You will learn the following: Why it's more engaging than other forms of content How to build trust and credibility How video marketing helps increase conversions What tools to use on a budget Get your cameras ready, and let's start improving your video marketing game! If you want to learn Marketing tips like this, join our weekly newsletter with 4,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠⁠https://elsqrd.com/newsletter/⁠⁠

    1h1min
  7. Open-Source vs Proprietary CMS: Why Open Source Is Better

    18/04/2023

    Open-Source vs Proprietary CMS: Why Open Source Is Better

    We'llTrying to decide between an open-source and proprietary CMS? We'll explain why an open-source CMS is better than its proprietary counterparts. From greater flexibility and scalability to more cost-effective solutions, you'll see why open-source is the better option and the clear winner. Learn why open-source is: More Flexible More Affordable More Secure Better Supported More Transparent You will learn all the advantages of using an open-source CMS and discover why it could be the best decision you make for your business. If you want to learn more Marketing tips like this, join our weekly newsletter with 3,000+ CEOs, Marketing/Executive Directors, and CMOs learning not to waste time on Google & YouTube. Sign up today: ⁠⁠https://elsqrd.com/newsletter/⁠⁠

    24min
  8. Five Ways to Increase the ROI for your Website

    01/03/2023

    Five Ways to Increase the ROI for your Website

    Looking for ways to increase the ROI on your website? In today’s episode, you'll learn five different methods that can help you do just that. We will cover: Optimize Your Website for Organic Search Leveraging Social Media to Increase Your Visibility Create Compelling Content for your Audience Promote Your Website through Email Marketing Monitor Your Progress Regularly and Test, Test, Test Whether to improve your traffic or conversion rates, these tips will help get you started!

    15min
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Sobre

A podcast where we get straight to the point talking about all things Digital Marketing, WordPress, & Technology for the Public Sector, NonProfits, and B2B.

Informações

  • Criado por
    George Woodard
  • Anos de atividade
    2022 - 2024
  • Episódios
    21
  • Classificação
    Livre
  • Copyright
    © George Woodard
  • Site do podcast
    Your Favorite Web Guy

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