In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands.
Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige.
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Timestamps
00:00 Let's learn about RFID technology with Nedap
00:29 Understanding the Luxury Market in China
01:28 Exploring Consumer Behavior in China
03:10 The Appetite for Newness in Chinese Consumers
05:06 Navigating the Unique Chinese Digital Ecosystem
08:11 Luxury Market Dynamics and Consumer Spending Trends
11:29 Analyzing Luxury Expenditure and Market Growth
12:57 The Impact of Economic Pressures on Luxury Consumption
13:51 The Rise of the Gray Market in Luxury Goods
14:50 Challenges of Discounting in Luxury Brands
17:07 Brand Strategy and Consumer Perception
19:08 The Future of Luxury Brands in China
المعلومات
- البرنامج
- قناة
- معدل البثيتم التحديث أسبوعيًا
- تاريخ النشر١٠ جمادى الأولى ١٤٤٦ هـ في ٦:٣٤ ص UTC
- مدة الحلقة٢١ من الدقائق
- الحلقة٤٤
- التقييمملائم