OFFBounds

OFFBounds

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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    44.Markets | Understanding the Chinese Luxury Market

    In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands. Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige. --- Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?Join me and Nedap on December 4th -> Register Here --- Timestamps00:00 Let's learn about RFID technology with Nedap 00:29 Understanding the Luxury Market in China 01:28 Exploring Consumer Behavior in China 03:10 The Appetite for Newness in Chinese Consumers 05:06 Navigating the Unique Chinese Digital Ecosystem 08:11 Luxury Market Dynamics and Consumer Spending Trends 11:29 Analyzing Luxury Expenditure and Market Growth 12:57 The Impact of Economic Pressures on Luxury Consumption 13:51 The Rise of the Gray Market in Luxury Goods 14:50 Challenges of Discounting in Luxury Brands 17:07 Brand Strategy and Consumer Perception 19:08 The Future of Luxury Brands in China

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OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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