OFFBounds

OFFBounds

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

  1. قبل يومين

    44.OFFBounds Markets | Understanding the Chinese Luxury Market

    In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands. Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige. --- Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?Join me and Nedap on December 4th -> Register Here --- Timestamps00:00 Let's learn about RFID technology with Nedap 00:29 Understanding the Luxury Market in China 01:28 Exploring Consumer Behavior in China 03:10 The Appetite for Newness in Chinese Consumers 05:06 Navigating the Unique Chinese Digital Ecosystem 08:11 Luxury Market Dynamics and Consumer Spending Trends 11:29 Analyzing Luxury Expenditure and Market Growth 12:57 The Impact of Economic Pressures on Luxury Consumption 13:51 The Rise of the Gray Market in Luxury Goods 14:50 Challenges of Discounting in Luxury Brands 17:07 Brand Strategy and Consumer Perception 19:08 The Future of Luxury Brands in China

    ٢١ من الدقائق
  2. 40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"

    ١٢ ربيع الآخر

    40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"

    In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today’s market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen’s got big plans, and her vision is all about balancing tradition with modern marketing to help True Religion hit that billion-dollar goal. Connect with us on LinkedIn 00:00 Reviving True Religion: A Brand's Comeback Story 03:02 Understanding the Consumer: Insights and Strategies 05:47 Influencer Marketing: Building a Team True Religion 08:53 Digital-First Approach: E-commerce and Social Commerce 12:06 Loyalty Programs: Engaging Customers Beyond Transactions 14:50 Leadership and Team Building: The Role of a CMO 18:04 Women in Leadership: The Importance of Support 20:58 Advice for Aspiring CMOs: Building a Career Path ---Studio: Operation Podcast StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

    ٣٤ من الدقائق
  3. 37. [Shoptalk Fall] Build a Bear Workshop's CTO, Dara Meath: "If you want to have a great experience, you've got to make it simple, easy, and effective"

    ٢١ ربيع الأول

    37. [Shoptalk Fall] Build a Bear Workshop's CTO, Dara Meath: "If you want to have a great experience, you've got to make it simple, easy, and effective"

    In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear’s seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers. Dara Meath will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link. Timestamps:00:00 - Welcome to OFFBounds with Paula Macaggi01:12 - Introducing Dara Meath, CTO of Build-A-Bear Workshop03:30 - Build-A-Bear’s experiential retail and customer journey07:40 - The role of digital and tech in enhancing the customer experience16:10 - Build-A-Bear’s presence in Roblox and gamification strategy22:00 - Empowering women in tech and Dara’s leadership journey27:20 - Dara’s T90 Leadership model and its impact on retail innovation38:35 - Closing and what's next at Shoptalk Fall 2024 ---Studio: Podstream StudiosProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

    ٣٧ من الدقائق

حول

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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