466 - Specializing a Salesforce Practice with Shell Black The Paul Higgins Show

Episode Overview
If you struggle to have consistent cash flow in your Cloud Consulting business, this interview is for you. 
Shell talks through the benefits of specialization as a Salesforce partner. He covers;
How he builds consistent leads from Salesforce and how to get to the front of the co-sell queue. His learnings are from building a youtube channel with 500K views and 2MM minutes of watch time. The actions he is taking to build a high-performing culture. 
About Shell Black
Shell Black is from Dallas, Texas (United States), and started consulting on Salesforce in 2005. He started his company ShellBlack.com - a Salesforce consulting and implementation firm, in 2010. 
Shell holds 4 Salesforce Certifications. He has also spoken at Dreamforce (the annual Salesforce user conference) for 6 years.
In 2019, Shell has inducted Salesforce MVP Hall of Fame to recognize his contributions to the Salesforce community (one of ~250 worldwide)
Shell is the host of “ShellBlack Whiteboard,” - a YouTube channel on how to implement Salesforce (>500K views and over >2MM minutes watched)
Resources and Links
466 - Show NotesShellblack.comYoutube Channel: ShellBlack WhiteboardShell's LinkedInShell on Twitter: @Shell_BlackPaulhigginsmentoring.comScaling BlueprintCloud Consultants CollectiveThe Cloud Consultants ShowSendSparkJoin our newsletter
Connect With Paul
On LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: paul@paulhigginsmentoring.com