#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2

Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s service offerings, the importance of building scalable frameworks, and how to align marketing, sales, and operations to deliver impactful results.

We cover:

-The evolution from marketing operations to go-to-market operations

-Building scalable go-to-market frameworks

-Aligning marketing, sales, and operations teams

-The role of data in improving sales and marketing effectiveness

-How to create a reporting model that enhances business planning

Crissy Saunders on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:17) Crissy’s Background and CS2’s Evolution

(00:07:31) From Marketing Ops to Go-to-Market Ops

(00:14:39) Building a Scalable Go-to-Market Framework

(00:19:06) Aligning Sales and Marketing Teams

(00:24:00) The Role of Data in Sales Effectiveness

(00:28:56) Creating a Reporting Model for Success

(00:35:30) Final Thoughts and Advice