55. Nick Green, CEO of Thrive Market

Fitt Insider

Today I’m joined by Nick Green, CEO of Thrive Market. 

In this episode, we discuss: 

  • Thrive’s business model that’s been described as Costco meets Whole Foods. 
  • The importance of increasing access to healthy, high-quality foods. 
  • How Nick was able to raise $250M after getting turned down by countless investors. 
  • Why he says the company is just getting started. 

About Nick

Nick Green is the co-founder and CEO of Thrive Market, an online market on a mission to make healthy living easy and accessible for every budget, lifestyle, and geography. For $60/year, Thrive Market members save 25% or more on a curated catalog of the world’s highest quality healthy and sustainable food, home, and beauty products. Each paid membership also sponsors a free one for a family in need and enables Thrive Market to ship every member order using carbon-neutral shipping from its zero-waste fulfillment centers. Since its inception in 2015, Thrive Market has grown to a community of over 800,000 paid members, each committed to the health and wellbeing of their families but also united around a vision for a healthier and more sustainable world. 

More from Fitt Insider 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

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