587: Ryan Erickson – Fetch Photo Truck – A Mobile Pet Photography Business Wagging its Way to Success

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Ryan Erickson of www.fetchphototruck.com is a mobile, come-to-you dog photographer in Denver, Colorado, USA. His mobile pet photography studio was custom-built on a towable trailer where he shoots and does same-day in-person-sales sessions for his dog owner clients.

I'm always looking for terrific guests to feature on the podcast, and I love receiving a recommendation like this one from Pet Photographer and business coach Alex Cearns.

In her email, she says:

Hey Andrew

I have a podcast guest to recommend; he runs Fetch Photo Truck in Denver, Colorado.

He was previously a wedding photographer who wanted to move into pet photography and work for himself.

His truck is a custom trailer that looks incredible inside (and out!).

He hit six figures working solo and is a heck of a nice guy!

Alex.

I went and did some searching and can confirm… his photography is fantastic. The trailer looks terrific, and his clients love him!

In this interview, Ryan shares the ins and out, good and bad of  Fetch Photo Truck, the mobile pet photography business.

Here's some more of what we covered in the interview:

• From Weddings to Wagging Tails: Ryan’s Transition to Pet Photography
  Ryan shares his journey from wedding photography to pet photography, giving credit to mentor Alex Cearns for helping him carve out a successful niche.
• Business Boom: A Year of Remarkable Growth
  Ryan reveals his business’s impressive revenue surge over the past year, highlighting October and November as standout months for sales.
• The Power of Online Presence: How Instagram and Website Traffic Fueled Growth
  Discover how Instagram and website traffic played a pivotal role in driving Ryan’s business forward.
• Flying Solo: The Perks and Challenges of Working Alone
  Reflecting on the solo business journey, Ryan discusses how the pandemic influenced his decision to pivot into pet photography.
• Early Days: From Wedding Photography to Studio Success
  Ryan looks back on his early career, starting in wedding photography post-college and eventually becoming the lead photographer at a bustling studio.
• Making a Big Move: Leaving the Studio Life Behind
  Ryan talks about his bold decision to leave the studio during the COVID-19 pandemic, which opened the door to his new passion for pet photography.
• Fetch Photo Truck: How a Simple Conversation Sparked a Creative Business
  Ryan shares the lightbulb moment when a chat about pets inspired his innovative mobile pet photography business, Fetch Photo Truck.
• Taking It on the Road: The Concept Behind the Fetch Photo Truck
  Inspired by food trucks, Ryan explains how his mobile studio offers flexibility and cost-effective solutions for pet photography.
• On-the-Go Photography: Setting Up for Success
  Ryan gives us a glimpse into his mobile studio, where clients enjoy same-day shoots and a seamless process from start to finish.
• Making Connections: The Importance of Face-to-Face Marketing
  Learn how Ryan taps into in-person pet events to connect with potential clients and promote his mobile photography service.
• Client Engagement: Building Relationships and Managing Expectations
  Ryan talks about the value of personal interactions, offering s