Business Of Therapy

Kelly McKenna, Therapist & Business Coach
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Business Of Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

  1. HACE 1 DÍA

    15. 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist

    I’m excited to welcome Nadia Fiorita onto the podcast today! Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it! After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels.  In this episode, we cover:  Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since thenHow Nadia went viral after just a few months of us working togetherThe increased pressure + imposter syndrome that comes with a large audienceNadia’s content creation strategy that’s led to multiple Reels going viral2 Reels that went mega viral, resulting in 20k+ email list subscribers for NadiaHow Nadia repurposes content to go viral again and againWhat Nadia’s current content creation process is like with team supportHow often Nadia was posting content early on vs. nowNadia’s best advice for therapists wanting to grow their Instagram following Connect with Nadia: Follow on Instagram @holisticanxietytherapist4 Things Women With High Functioning Anxiety Don’t Want You to SeeReasons Your High Functioning Anxiety Shows Up As AngerSigns You Have High Functioning AnxietyPOV Reel Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!  Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace perioda...

    34 min

  2. 6 NOV

    14. The Exact Things I’d Focus on if I Was Starting Over on Instagram

    I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page.  I’ve learned sooo much along the way, but I’ve also been an Instagram therapist for 4 years now! If you’re a brand new therapist on Instagram (or even if you aren’t), I don’t want you to compare your journey to mine. I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist. Some of these items will take you more time than others (especially in the beginning). But...as you learn, you’ll get better and faster over time. In this episode, I cover:  What it was like growing my first Instagram page vs. my secondNine things I would focus on as a new Instagram therapist Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Sign up for the FREE LIVE webinar on November 18th!

    33 min

  3. 30 OCT

    13. The #1 Driver of Results in My Business

    In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY.  Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private practice though! Consistency allows you to build trust and deepen relationships with your community, and get realllly good at one particular thing. At the end of the day, showing up consistently on Instagram NEEDS to be a priority. This is the way you’re going to succeed in your business, and make more of a lasting impact with your ideal client!  In this episode, I cover:  What consistency looks like for me in MY businessReasons why consistency is so important in businessWhy showing up on Instagram consistently needs to be your priority + ways to do thisWhy you need to get really good at one thing before adding MORE to your plate Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Related Episode:  Episode 11: Big Instagram Growth Minus the Burnout Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Sign up for the FREE LIVE webinar on November 18th!

    16 min

  4. 23 OCT

    12. Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson

    I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time! Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach more people. She has a full caseload with dream clients (plus more ready to work with her).  Carrie has been able to grow multiple income streams using Reels. She’s gone from working 20-25 hours every week, to 10-15 doing work she’s EXCITED about. She’s also brought on two associates to her practice, and now charges $375 per 1-1 session! In today’s episode, we’re chatting about using Reels to grow multiple income streams. Reels are the best way to reach MORE of your ideal client on Instagram. Carrie has experienced awesome growth using Reels to grow her accounts, because she’s gotten super specific on who she speaks to in her content! In this episode, we cover:  What Carrie initially outsourced in her businessHow Carrie incorporates her associate clinicians into Instagram ReelsThe difference in who Carrie is targeting with her professional page vs. her group practice pageBringing on associates to help with your waitlist after increasing your rates with a full caseloadCarrie’s experience with brand partnerships + how to get themCarrie’s group coaching programs + going from a low-ticket to high-ticket offerUsing Reels to attract more people + convert them to a free or paid offerHow Carrie uses Manychat with her ReelsHow Carrie creates Reels with support from the Reels Membership compared to doing them on her ownShowing up authentically & consistently to attract MORE of your ideal client Connect with Carrie: Follow on Instagram @dr.carriejackson and @socalchildpsychCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!  Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)a...

    42 min

  5. 16 OCT

    11. Big Instagram Growth Minus the Burnout

    The reality is...building a six-figure business is HARD.  It feels challenging and awkward at first. It takes more time than you think (or would like).  But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done in a way that feels manageable for YOU!  In today’s episode, I’m sharing 4 ways you can experience big Instagram growth, minus the burnout.  In this episode, I cover:  Why building a business is hard work in the beginning4 ways to make Instagram feel sustainable + still experience growth Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!  Resources & Links: Episode 7: BTS of My Lowest Month in 1.5 YearsGet 10% off Fiverr [affiliate link]This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Sign up for the FREE LIVE webinar on November 18th!

    20 min

  6. 9 OCT

    10. 7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead)

    The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business.  I know the issue of ‘time’ (whether that’s too much or too little) is a big one. And yes...it may be holding you back from growing your private practice. I’ve learned there are certain marketing strategies I would NOT do if I was trying to fill my private practice caseload. I want to help you focus on the right things, so you can see results with less time spent in your business! In this episode, I cover:  Why the beginning stages of building your private practice feels extra challenging7 things I would NOT do if I was trying to fill my caseload + what to do instead Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Sign up for the FREE LIVE webinar on November 18th!

    24 min

  7. 2 OCT

    9. My Tough Decision to See Less Therapy Clients

    One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low, which has led people to ask me WHY that is.  Well...that’s because I made the tough decision to see less therapy clients.  You may be thinking ‘why the heck would you do that?!”, or questioning if it’s possible for YOU to make 6 figures seeing 1-1 therapy clients.  I knew I wanted to dedicate an entire episode to this topic and talk more in depth about WHY I decided to see less therapy clients. Quite a bit has changed for me along the way, so let’s get into it!  In this episode, I cover:  My first year in private practice with ONLY1-1 therapy clientsWhat happened when my Instagram really took offMy major business growth in 2022 + what needed to change in 2023Why I intentionally chose to see less 1-1 therapy clients in 2023 and what this looked likeWhy you MUST give yourself permission to do what’s best for you and your business Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA) Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Sign up for the FREE LIVE webinar on November 18th!

    23 min

  8. 25 SEPT

    8. $10k Months as a Therapist in the Midwest with Jen Nobo

    Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff. Jen and I started working together in early 2023, when she joined my Mastermind. At that time, she had an Instagram page with a few thousand followers. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice. Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!! In this episode, we cover:  The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practiceWhy Jen was offering ‘negotiated rates’ to her clients in the beginningHow Jen has successfully RAISED her rates + filled her caseloadJen’s turning point on Instagram with not only one, but TWO reels going viralHow Jen’s income has quadrupled since starting her InstagramAdvice for charging premium rates and building your caseload, regardless of where you live Connect with Jen: Follow on Instagram @jen.noboCheck out Jen’s FIRST viral reelCheck out Jen’s SECOND viral reelCheck out her website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree traininga...

    43 min
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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

Información

  • Creador
    Kelly McKenna, Therapist & Business Coach
  • Años de actividad
    2 k
  • Episodios
    16
  • Clasificación
    Explícito
  • Copyright
    © Copyright 2024 Kelly McKenna, Therapist & Business Coach
  • Mostrar sitio web
    Business Of Therapy

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