71 - How to Stand Out as an Event Leader: Lessons from David Fagan

Welcome to another insightful episode of the High Profit Event Show, hosted by Rudy Rodriguez. In this episode, Rudy sits down with David Fagan, President of Top Talent Agency. David is a highly respected figure in the event management and marketing world, having spoken at over a thousand events and earned the highest honor in The National Speaking Association. As the former CEO of Guerrilla Marketing, a book series that sold over 23 million copies in 62 languages, David has a wealth of experience and expertise. He’s also the former host of a California cable TV show and has been honored with the President’s Lifetime Achievement Award for his extensive service work.

In this episode, David shares his insights into creating engaging and interactive events that resonate with audiences. He emphasizes the importance of producing broadcast events streamed online through platforms like Facebook Live, LinkedIn, YouTube, and Roku. David discusses how themed events, such as the Think and Grow Rich Summit and the Neuroscience Summit, attract large audiences by offering valuable content and opportunities for real-time interaction. For David, the key to success is creating experiences that allow attendees to participate actively, thus increasing engagement and interest.

The conversation also dives into innovative event promotion and participation strategies. David highlights the importance of having a strong lineup of speakers and leveraging social media for promotion. He shares his experience using tools like Streamyard to broadcast events and track viewership across different platforms. David also discusses the significance of creating something that people want, rather than just what they need, to drive participation. Additionally, he offers valuable tips on encouraging event promotion through contests, leaderboards, and involving attendees in the conversation, making the event more dynamic and appealing.

Finally, David shares the importance of providing continued support and value post-event. He talks about the need for measurable results and ongoing education to ensure attendees continue to benefit from the event long after it ends. This is often facilitated through coaching programs, masterminds, or done-for-you services. David explains that the goal is to prevent attendees from losing momentum and to help them implement what they learned during the event. Authenticity, social proof, and showcasing real results from past clients are highlighted as key factors in encouraging continued engagement and participation in higher-level programs.

This episode is packed with actionable insights for event leaders looking to create impactful and profitable events. David Fagan’s expertise and experience make this conversation a must-listen for anyone in the event industry. Tune in to learn how to transform your events into unforgettable experiences that keep your audience engaged and coming back for more.

Want to connect with David?

Kenya 2024 Slide Deck: https://kenya.toptagency.com/kenya2024/

Website: https://davidtfagan.com/

Website:TopTAgency.com

Facebook: https://www.facebook.com/david.t.fagan

Instagram: https://www.instagram.com/davidtfagan/

LinkedIn: https://www.linkedin.com/in/davidfagan