#77: Eli Weiss — The $230B Customer Retention King

Meet my friend and the customer retention king Eli Weiss, VP of Retention Advocacy at Yotpo.

(01:45) Black Friday fake “oopsie emails"

(04:34) Are email marketing “best practices” just bullshit

(07:07) How brands plan Black Friday campaigns

(09:49) Why every human is a victim of marketing ploys

(13:10) How my wife forced me to dress up for Hereticon

(15:56) Idea: Bryan Johnson's Blueprint but for women

(21:36) The fuck is “retention” and how I do it for Memelord Tech?

(27:28) Is Trump the GOAT marketer?

(32:44) Giving my future kids a $1M loan so they don’t become useless

(35:55) Keeping employees around (potentially with drugs

(40:57) Should you take your employees to an Ayahuasca trip

(44:33) My theory: The Rizzler is a Big Candy industry plant

(46:35) Best marketing I've seen: Lucy Nicotine

(49:06) Prediction market: the next big thing

(51:41) Injecting more Jewish culture to the e-commerce world