78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360

Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.

Here are some key talking points from the episode:

  • Challenging the narrow view of retail media
  • The unhealthy obsession with the monetary value of retail media
  • The value of data in retail media
  • Changes in the CPG industry and retail media
  • Integrating retail media into the marketing mix
  • Differences between the US and UK markets
  • The future of retail media
  • Viewing retail media as part of brand growth
  • Attributes of future leaders in the retail media industry

Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.

Amir Rasekh, with 20+ years in loyalty, data, and retail media, leads Nectar360. He excels in using first-party data for customer engagement and has a strong background in building high-performing teams at Sainsbury’s. Amir holds a BA in Marketing and focuses on delivering measurable client impact.

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