99. How To Not Get Screwed By SEO Agencies - Devon Hayes Contractor Evolution

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Search Engine Optimization for your business can be a thorny rat’s nest full of technical jargon, disappointing results, and shifty marketers who’ll not only underdeliver but hold your website hostage if you ever try to leave.  This is why going into a relationship with a 3rd party without at least a baseline understanding of how it works and what questions to ask is a recipe for disaster.  
We’re super lucky to have Devon Hayes of Elevation Marketing on the show today. Her Denver-based digital marketing agency is niched to serve contractors almost exclusively.  Over 80% of their client base are businesses like yours, and they do phenomenal work.  
I learned a tonne from her, but my highlights were:
The seven questions you need to ask your SEO person or agency before engaging.  No joke, these could save you thousands of dollars and dozens of headaches. Easy “SEO Layups” - simple things you can do for little to no money time that provide an immediate boost to your findability online. And lastly, Devon drops a truth bomb about the risks of overusing Chat GPT for your website’s content; listen right until the end for that nugget! Whether you're a total SEO newb or already know a thing or two, listen to this episode for a beginner’s guide to SEO with Devon Hayes. 
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