A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.

Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis

This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term?
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

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