Negronis with Nord

Fohr
Negronis with Nord

An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.

  1. 10/29/2024

    A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media

    Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instagram.com/solbetesh/ Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/ Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co  0:42 Sol Introduction 1:07 How did you start this company? 5:46 How do you know when a show is ready to start folding advertisers in? 8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences? 10:38 How do you determine if a show is viable? 11:29 How are you thinking about the evolution of your shows’ formats? 13:43 How do you account for the variability of the algorithm? 15:58 How much of creator burn out is actually just creators struggling with their own editing/production? 18:48 Tips for evolving with the short-form media industry 23:32 What is driving the New York City ceator renaissance? 25:32 How big do you see the business getting? 27:27 How to work with Fallen Media 29:17 Who’s your favorite follow right now? ----  About Negronis with Nord  Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.  Cheers, and thanks for listening.

    33 min
  2. 10/15/2024

    A Conversation with Steffi Cao: Internet and Culture Writer

    Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en Subscribe to Steffi's Substack: https://stefficao.substack.com To follow Fohr on instagram click HERE To follow James on instagram click HERE Subscribe to Fohr newsletters HERE For press inquiries, email press@fohr.co 0:56: Steffi Introduction 3:00 What is the relevance of Fashion Week for influencers? 8:40 Looking back at 2014’s influence on the Internet 14:22 What do you miss about the internet it 2014? 16:16 How do you think about the increased plastic surgery obsession online? 22:32 Why do influencers feel pressure to endorse during the election? 26:00 Should influencers explicitly endorse a candidate? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    33 min
    4.7
    out of 5
    63 Ratings

    About

    An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.

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