A Conversation with Steffi Cao: Internet and Culture Writer

Welcome to Negronis with Nord!
This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.

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0:56: Steffi Introduction
3:00 What is the relevance of Fashion Week for influencers?
8:40 Looking back at 2014’s influence on the Internet
14:22 What do you miss about the internet it 2014?
16:16 How do you think about the increased plastic surgery obsession online?
22:32 Why do influencers feel pressure to endorse during the election?
26:00 Should influencers explicitly endorse a candidate?

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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.