Negronis with Nord

Fohr
  • 4,7 (63)
  • MARKETING
  • SEMANAL
Negronis with Nord

An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.

  1. 5 DE NOV.

    Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content

    Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content. 1:46 Election Day thoughts 5:51 Different sponsored content formulas for success 9:13 Borrow successful content formats from other categories Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram:  https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co   ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.  Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    11min

  2. 29 DE OUT.

    A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media

    Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instagram.com/solbetesh/ Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/ Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co  0:42 Sol Introduction 1:07 How did you start this company? 5:46 How do you know when a show is ready to start folding advertisers in? 8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences? 10:38 How do you determine if a show is viable? 11:29 How are you thinking about the evolution of your shows’ formats? 13:43 How do you account for the variability of the algorithm? 15:58 How much of creator burn out is actually just creators struggling with their own editing/production? 18:48 Tips for evolving with the short-form media industry 23:32 What is driving the New York City ceator renaissance? 25:32 How big do you see the business getting? 27:27 How to work with Fallen Media 29:17 Who’s your favorite follow right now? ----  About Negronis with Nord  Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.  Cheers, and thanks for listening.

    33min

  3. 15 DE OUT.

    A Conversation with Steffi Cao: Internet and Culture Writer

    Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en Subscribe to Steffi's Substack: https://stefficao.substack.com To follow Fohr on instagram click HERE To follow James on instagram click HERE Subscribe to Fohr newsletters HERE For press inquiries, email press@fohr.co 0:56: Steffi Introduction 3:00 What is the relevance of Fashion Week for influencers? 8:40 Looking back at 2014’s influence on the Internet 14:22 What do you miss about the internet it 2014? 16:16 How do you think about the increased plastic surgery obsession online? 22:32 Why do influencers feel pressure to endorse during the election? 26:00 Should influencers explicitly endorse a candidate? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    33min

  4. 1 DE OUT.

    Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation

    Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 How frequently are influencer’s content getting 2x the views of their following? 2:29 James’ first green screen  5:47 POV is key 7:19 Optimize for conversation in your comments section 8:52 Non-Alcoholic negroni taste test 9:53 Buy James’ car!!! ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    11min

  5. 18 DE SET.

    A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator

    Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty  This episode includes:  0:00 Introduction 1:17 How the hell did you end up in a Charli XCX music video? 4:07 Do you have a sense of what you want to be known for? 10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger? 15:04 How do you think about driving social performance in the work you're doing? 17:23 How do you plan out your year of social campaigns? 33:12 How can influencers who want to work with Ilia stand out? 50:09 Do you have pushback internally when laying out social strategies? 51:38 How do you balance creator authenticity with brand goals in partnerships? 58:58 Who is your favorite follow right now? 1:01:21 What should the role of trends be for brands and influencers?  ---- About Negronis with Nord  Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

    1h6min

  6. 4 DE SET.

    A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert

    Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s Substack: https://afterschool.substack.com/ Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis This episode includes: 0:00 Introduction 2:51 What is it that has you dedicate your life to studying youth culture? 4:57 What was the first trend you remember actively participating in? 8:48 What’s the difference between Gen Z when it comes to approaching trends and identity? 11:54 Is the interenet allowing for kids to have more expression? 14:54 What does counter-culture look like to today’s generation? 16:16 What are the misunderstands about Gen Z youth culture? 20:07 Do you talk about micro trends v. bigger forces differently? 22:32 Where’s the line between meme and trend? 28:04 Are trends controlled by the people or from corporations? 32:32 Why is it important to market to Gen Z? 37:52 How do influencers navigate the changing internet? 45:43 What do Gen Z & Gen Alpha want out of influencers? 50:32 What can you do to transform a company, long term?  50:37 What can marketers do tomorrow to be better at their jobs? 55:06 Are we going to have big brands anymore? 59:22 What would be your dream brand to revitalize? 1:02:10 Who are your favorite follows right now? 1:04:57 Is youth culture the same just in a different distribution method? 1:11:22 How do you think about promoting the substack? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

    1h17min

  7. 20 DE AGO.

    A conversation with Piper Phillips: Marketer, Content Creator, and Musician

    Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another. Follow Piper on Instagram: @piperphillips  Follow Piper on TikTok: @pipercassidyphillips This episode includes:  0:00 Introduction  2:57 How did you know you were ready to quit your job?  5:13 Did you think about how your content was going to evolve?  6:35 What was the reaction from your audience when you quit?  8:14 Do you feel like you’ve redefined yourself since then?  9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers? 12:38 Do you have a sense when you’ve made something that is natural?  14:02 How has your relationship with the performance of your content changed?  17:43 How do you get the courage to film yourself out in the world? 22:19 What is the pervading feeling amongst your peers about what they want?  25:20 How much are you thinking about moving your TikTok audience to Instagram? 31:30 Is there anything you miss from your corporate job? 32:55 Are you doing things to replace the company at the workplace? 34:16 What’s your dream creator/influencer partnership? 34:56 Who are some of your favorite follows right now?  ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    38min

  8. 8 DE AGO.

    A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant

    Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign! Follow Nicky on Instagram: @nicky.reardon Follow Nicky on TikTok: @nicky.reardon Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon This episode includes: 0:00 Introduction 5:58 What is the “You before I” effect? 11:12 What do you think the essence of the creator is now? 15:21 How do you think relatability and companionship adapt? 21:14 What is the impact of believability vs. truth? 24:59 What’s your initial reaction to the Harris campaign so far? 28:14 How do you guide clients from telling jokes vs. talking product? 38:34 Who’s your favorite follow right now? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

    42min
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Sobre

An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.

Informações

  • Criado por
    Fohr
  • Anos de atividade
    2017 - 2024
  • Episódios
    304
  • Classificação
    Explícito
  • Copyright
    © Copyright Fohr
  • Site do podcast
    Negronis with Nord

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