A creative way to poach your competitor’s audience, with Thibaut Souyris

In this episode of the B2B Sales Podcast, host Thibaut shares a valuable system for leveraging your competitors' audiences to generate a continuous stream of qualified leads. Discover a step-by-step method to identify potential customers through your competitors' marketing efforts and how to engage with them effectively to increase your meeting bookings.

Main Topics Covered:

• Identifying your competitors using tools like G2 to build a targeted list.
• Conducting a LinkedIn audit of these competitors to evaluate their engagement levels.
• Scrolling through organic posts and ads to find potential leads that match your Ideal Customer Profile (ICP).
• Utilizing tools like Amplemarket to export leads who have shown interest in your competitors' content.
• Crafting outreach messages based on leads' engagements or downloads to initiate conversations.

Useful Links:

• Sign up for the newsletter: https://www.saleslabs.io/tactical
• Book a demo with Amplemarket: https://www.amplemarket.com/demo?source=thibaut.souyris