A Deep Dive into Shopify and eCommerce Marketplaces

Following up on Episode 23’s ReUnite recap, we’ll talk to marketplace strategy guru Rick Watson and continue our conversation about Shopify. Rick's the closest person I know to being a bonafide eCommerce futurist so he’s the perfect person to query on Shopify.

Sometimes, we get into the weeds on tactics that boost performance. Though it’s our mastery of eCommerce trends that keep our eye on the prize. This episode is a refreshing step back to the big picture, a 40,000-foot view of Shopify and where it’s headed, particularly in non-DTC areas such as marketplaces. And we should get cozy with marketplaces since they represent a majority of total eCommerce sales.