Adtech Unfiltered

Basis

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

  1. 2 DE SET.

    Finding Smarter CTV Audiences (with Peter Crofut)

    In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.   From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.

    17min

  2. 27 DE AGO.

    The Untapped Power of Curation (with Filippo Gramigna)

    Curation isn’t just a buzzword—it’s become a foundational piece of programmatic strategy.   In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation really means and the critical role it plays for buyers, sellers, and the entire programmatic ecosystem. He shares his perspective on how curation addresses issues like signal loss, DSP inefficiencies, and inventory waste while also driving better outcomes and price dynamics for both sides of the marketplace.

    16min

  3. 25 DE AGO.

    Building Better Online Communities for Users—and Advertisers (with Jim Daily)

    How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic comment sections to creating decentralized, publisher-level social platforms, Jim shares how OpenWeb is pioneering a “social layer” for the open internet. He also shares how this approach helps publishers reduce reliance on search and social traffic, drive engagement and monetize responsibly.

    18min

  4. 20 DE AGO.

    How AI Is Transforming Creative Effectiveness (with Ian Forrester)

    In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.   Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and link creative quality to business outcomes. He also shares his take on striking the right balance between data and intuition, the cultural nuances of emotional response, and how creative insights can unite brand and performance marketing.

    17min

  5. 15 DE AGO.

    Simplifying the Programmatic Supply Chain (with Greg Sherrill)

    Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies.   Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.

    21min

  6. 12 DE AGO.

    Recalibrating Identity (with Ali Mack)

    In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise.   Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem.

    14min

  7. 8 DE AGO.

    Where Music, Culture and Advertising Meet (with Rob Christensen)

    What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins host Noor Naseer to explore the often-overlooked power of music videos in today’s advertising ecosystem.   Rob unpacks how music intersects with culture, the influence of artist fandoms, and the growing role of nostalgia and platform-specific behaviors in shaping CTV strategies and ad formats. This episode offers a fresh perspective on how music videos are reshaping video advertising and driving deeper audience engagement.

    15min

  8. 5 DE AGO.

    Becoming an AdTech God (with Ari Paparo)

    While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.

    30min
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Sobre

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

Informações

  • Criado por
    Basis
  • Anos de atividade
    2019 - 2025
  • Episódios
    61
  • Classificação
    Livre
  • Copyright
    © Copyright Basis Technologies 2025
  • Site do podcast
    Adtech Unfiltered

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