In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

  1. NOV 11

    from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

    In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth https://www.riseapp.life/ https://designand.build/

    47 min

  2. NOV 5

    the truth about ai content: what's working and what's not

    In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.  He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage. (00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs. (00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery. (00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape. (00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jacky-chou https://indexsy.com/

    55 min

  3. OCT 14

    tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days

    In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform.  He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing. (00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products. (00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel. (00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal. (00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/michaelrama https://x.com/mike_rama7

    40 min

  4. OCT 8

    sliding into 861,000 DMs to convert twitter connections into cash

    In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach. (00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates. (00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling. (00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later. (00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention. Host Links: Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links: https://x.com/speedrunjaen https://www.drippi.ai/

    46 min

  5. SEP 30

    this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity

    In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10) Being a successful founder requires total commitment and an all-consuming passion for the business. (02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches. (04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup. (19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients. (37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals. Host Links: Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links: https://nl.linkedin.com/in/bryan-onel https://x.com/BryanOnel86 https://www.oneleet.com/

    42 min

  6. SEP 23

    closing $100,000 ARR saas deals with just linkedin shorts and a podcast

    In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP). Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential. (00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing. (00:10:23) Having a content creator on staff may become a necessary role for companies in the future. (00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses. (00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/zachswright/ https://x.com/zachwrightsyft https://www.getreveal.ai/

    38 min

  7. SEP 16

    cold email crash course: sending 1.5M emails per month

    In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to. (00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns. (00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy. (00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates. (00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/nick-abraham/ https://x.com/NickAbraham12 https://www.leadbird.io/

    35 min

  8. SEP 10

    best tactic I've ever seen for B2B demand generation is a podcast

    In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences. (00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups. (00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise. (00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate. (00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jonchee https://x.com/jonchee_excedr https://www.excedr.com/

    47 min
See All (29)

5
out of 5
16 Ratings

About

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

Information

  • Creator
    Cody Schneider
  • Years Active
    2023 - 2024
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2024 Cody Schneider

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