In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

  1. 3 DAYS AGO

    AI agents will replace marketing roles in 2025

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/

    53 min

  2. DEC 3

    ai automation agency: making $200,000 a month from building automated marketing workflows

    In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/

    50 min

  3. NOV 26

    youtube scripting crash course - how to get 100,000+ views in videos for your business

    In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies  (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/

    1h 1m

  4. NOV 11

    from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

    In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth https://www.riseapp.life/ https://designand.build/

    47 min

  5. NOV 5

    the truth about ai content: what's working and what's not

    In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.  He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage. (00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs. (00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery. (00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape. (00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jacky-chou https://indexsy.com/

    55 min

  6. OCT 14

    tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days

    In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform.  He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing. (00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products. (00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel. (00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal. (00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/michaelrama https://x.com/mike_rama7

    40 min

  7. OCT 8

    sliding into 861,000 DMs to convert twitter connections into cash

    In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach. (00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates. (00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling. (00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later. (00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention. Host Links: Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links: https://x.com/speedrunjaen https://www.drippi.ai/

    46 min

  8. SEP 30

    this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity

    In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10) Being a successful founder requires total commitment and an all-consuming passion for the business. (02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches. (04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup. (19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients. (37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals. Host Links: Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links: https://nl.linkedin.com/in/bryan-onel https://x.com/BryanOnel86 https://www.oneleet.com/

    42 min
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5
out of 5
16 Ratings

About

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

Information

  • Creator
    Cody Schneider
  • Years Active
    2023 - 2024
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2024 Cody Schneider

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