In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

  1. 1 DAY AGO

    ai built prototypes: going from idea to mvp in under an hour

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes. We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market. Timestamp(0:00) - Intro (0:10) - Strategy for Validating Product Ideas (0:42) - Uncovering Product Ideas and Creating PRDs (3:00) - Guest Introduction: Jay from Casper Studios (10:14) - Discussion on AI Infographic Generator Concept (16:13) - Importance of Visually Appealing Content (32:57) - Overview of Product Requirements Document (PRD) Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/JSingh_08 Linkedin - https://www.linkedin.com/in/jaysingh10125/ casperstudios.xyz

    1h 6m

  2. JAN 27

    landing page masterclass: why your beautiful website is killing your startup growth

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging. We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more.  Timestamps(0:00) - Intro (00:01:03) - Importance of Landing Pages (00:02:28) - Copywriting in Growth Marketing (00:03:08) - The Overlooked Nature of Copywriting (00:09:44) - Principles of Good Copywriting (00:18:04) - Common Mistakes in Google Ads (00:30:09) - Analyzing Y Combinator Startups' Websites Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/jrdnmix Linkedin - https://www.linkedin.com/in/jordan-mix1/ https://shopdowithin.com/

    1h 3m

  3. JAN 21

    Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth. We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry. Timestamps: (0:00) - Intro (0:21) - Hosting Dinners for Target Customers (3:07) - Partnership Arbitrage in E-commerce (5:56) - Impact and Outcomes of Hosting Events (10:09) - Logistics and City Selection for Events (19:03) - Cold Outreach Strategies for Event Invitations (29:03) - Leveraging Agency Partnerships for Distribution Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.instagram.com/colindougherty_/ https://www.camskns.com/

    51 min

  4. 12/23/2024

    AI agents will replace marketing roles in 2025

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/

    53 min

  5. 12/03/2024

    ai automation agency: making $200,000 a month from building automated marketing workflows

    In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/

    50 min

  6. 11/26/2024

    youtube scripting crash course - how to get 100,000+ views in videos for your business

    In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies  (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/

    1h 1m

  7. 11/11/2024

    from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

    In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth https://www.riseapp.life/ https://designand.build/

    47 min

  8. 11/05/2024

    the truth about ai content: what's working and what's not

    In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.  He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage. (00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs. (00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery. (00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape. (00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jacky-chou https://indexsy.com/

    55 min
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5
out of 5
16 Ratings

About

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

Information

  • Creator
    Cody Schneider
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © 2025 Cody Schneider

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