Account-Based Marketing

Momentum ITSMA
  • 4,7 (7)
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Account-Based Marketing

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

  1. 19/12/2024

    Ep.68 Roche: Passion, personalization and the future of account-based experiences

    In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

    29min

  2. 30/09/2024

    Ep.67 Riverbed: Bridging the global-regional marketing divide

    In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

    25min

  3. 03/09/2024

    Ep.66 Building strategic partnerships with CxOs

    In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell

    38min
  4. Ep. 65 Teradata: ABM is both an art and a science

    31/07/2024

    Ep. 65 Teradata: ABM is both an art and a science

    In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

    28min
  5. Ep. 64 Workhuman: Earning a seat at the executive table

    24/07/2024

    Ep. 64 Workhuman: Earning a seat at the executive table

    In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

    39min

  6. 21/06/2024

    Ep. 63 Bonus episode: It’s time to Rethink ABM

    In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly shifting their focus from broad market tactics to deeply personalized, client-centric strategies. From integrating generative AI to enhancing customer relationships, the discussion delves into practical ways ABM is reshaping the business landscape. Our experts offer invaluable perspectives and advanced tactics to keep you ahead of the curve. Tune in to enhance your understanding of ABM in 2024 and discover how these insights can help you and your clients succeed.

    35min

  7. 24/04/2024

    Ep. 62 Why you should make your clients the center of your world

    Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

    40min

  8. 19/03/2024

    Ep. 61 Why key account growth should be about creating a win/win

    Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.

    40min
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Sobre

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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