Ad Infinitum

Stew Redwine
  • 5,0 (7)
  • MARKETING
  • MENSAL
Ad Infinitum

Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest.Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.

  1. Congruent Cues

    30 DE OUT.

    Congruent Cues

    In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.Support the showAd Infinitum is Presented by Oxford Road, Produced by Caitlyn ...

    44min
  2. Simulacrum Ex Machina

    19 DE SET.

    Simulacrum Ex Machina

    In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds.Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown, including advertisers BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).Support the showAd Infinitum is Pr...

    40min
  3. Sonic Truths

    11 DE SET.

    Sonic Truths

    Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes w...

    30min
  4. Audio Affects

    5 DE AGO.

    Audio Affects

    In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception.They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive.The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads.Special thanks to Premiere Studios for providing studio space in Sherman Oaks, California.Support the showAd Infinitum is Presented by Oxford Road, Prod...

    37min
  5. Audio's Rule of Thirds

    17 DE JUL.

    Audio's Rule of Thirds

    In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai’s May 2024 report - MeUndies, Rakuten, IBM, and monday.com. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story...

    48min
  6. Sound Business is Sound Business

    26 DE JUN.

    Sound Business is Sound Business

    Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio.We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertising; Hala Taha, CEO and Founder of YAP Media and host of the Young and Profiting Podcast.Support the showAd Infinitum is Presented by Oxford Road, P...

    48min
  7. Scary Ads

    29 DE MAI.

    Scary Ads

    In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem.Stew is joined by two guests:Ray Harkins, Senior Director of Ad Sales at WonderyNathalie Chicha, producer of the 2023 Ambie Award-winning podcast "I Hear Fear"Key points from the discussion:How knowing upfront that ads will be included affects the creative process when scripting ...

    56min
  8. Branding with Your Eyes Closed

    24 DE ABR.

    Branding with Your Eyes Closed

    Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens.And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synonymous with Sonic Branding whenever it comes up with anyone who is serious about the topic.In this episode of Ad Infinitum, Stew and Joel discuss the...

    38min
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Classificações e avaliações

5
de 5
7 avaliações

Sobre

Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest.Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.

Informações

  • Criado por
    Stew Redwine
  • Anos de atividade
    2023 - 2024
  • Episódios
    17
  • Classificação
    Livre
  • Copyright
    © 2024 Ad Infinitum
  • Site do podcast
    Ad Infinitum

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