Next in Media

Mike Shields
  • 4,8 (42)
  • MARKETING
  • SEMANAL
Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

  1. HÁ 4 H

    Ian Schafer on Why Creators Might Need Upfronts

    Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.

    21min

  2. HÁ 2 DIAS

    What's it like for Advertisers to Wait Around for the DOJ, and Google

    Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.

    28min

  3. 7 DE NOV.

    How CookIt Media Is Helping Brands And Creators Break Bread

    Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.

    28min

  4. 5 DE NOV.

    Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

    Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.

    33min

  5. 31 DE OUT.

    What's Really Holding Back Big Media From Doing More With Creators

    Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.

    21min

  6. 29 DE OUT.

    Sir Martin on AI, Google, and Trump

    Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.

    27min

  7. 24 DE OUT.

    Should We Really Treat Creators Like Mini Media Companies?

    Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations.

    26min

  8. 22 DE OUT.

    Can Comcast, Paramount and Charter Work Together To Grow CTV?

    Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.

    18min
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Sobre

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Informações

  • Criado por
    Mike Shields
  • Anos de atividade
    2020 - 2024
  • Episódios
    187
  • Classificação
    Livre
  • Copyright
    © 2024 Next in Media
  • Site do podcast
    Next in Media

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