Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)

Rebranding.

We use that term for companies. But what about for you?

What is your current value proposition, and what would you like it to be…no matter where you are in your career?

Because as my next guest has learned – it’s never too late to reinvent yourself.

Here to share the story behind that lesson, along with many more lesson-filled stories, is Carlos Cantú, CMO, Freepik (https://www.freepik.com/).

Freepik is owned by EQT, a public company that trades on Nasdaq Stockholm. It reported 2.131 billion Euros of revenue in 2023, or about 2.41 billion US dollars. Cantú manages a marketing team of 45 people.

Stories (with lessons) about what he made in marketing

Here are some lessons from Cantú that emerged in our discussion.

• It’s never too late to reinvent yourself
• You don’t need to know everything to do the job
• Diverse teams are more challenging in the short term but worth it in the long run
• Clarity and focus are keys to a corporate turnaround
• Embrace discomfort to harness creativity
• Balance data with intuition for the full story
• Discussed in this episode

Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (podcast episode #79) (https://www.marketingsherpa.com/article/interview/leading)

Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (podcast episode #55) (https://www.marketingsherpa.com/article/interview/marketing-and-content)

Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) (https://www.marketingsherpa.com/article/interview/innovation)

Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59) (https://www.marketingsherpa.com/article/interview/digital)

Get more episodes

This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application