Adspend with Ash Melwani and Rabah Rahil

Rolled Up Network
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Adspend with Ash Melwani and Rabah Rahil

Welcome to Adspend, presented by Triple Whale! Hosted by Ash Melwani and Rabah Rahil, we dive into ecommerce marketing strategies and tactics for you to apply in your own business (and we also like to have fun 😉).

  1. Success Strategies for DTC Brands with Cooper Camak

    09/11/2023

    Success Strategies for DTC Brands with Cooper Camak

    Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟 Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊 Don't forget to subscribe for more episodes!

    49 min
  2. The Inspirational Journey of an Online Business Coach with Samantha Kozuch

    09/04/2023

    The Inspirational Journey of an Online Business Coach with Samantha Kozuch

    Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women. Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

    47 min
  3. Strategies for Profitable Black Friday Sales with Avi Arora

    08/28/2023

    Strategies for Profitable Black Friday Sales with Avi Arora

    Welcome to another riveting episode of 'AdSpend'. Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora. Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry. In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss. For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying. So, plug in those headphones and let's embark on this enlightening journey together. Don't forget to subscribe for more insightful episodes!

    49 min
  4. Tapping into Global Markets: Strategies for International Growth with Darwish Gani

    08/21/2023

    Tapping into Global Markets: Strategies for International Growth with Darwish Gani

    Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets. Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry. So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim. This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories. Don't forget to subscribe for more insightful episodes! 🔔🎧

    52 min
  5. Ecommerce Evolution, Drake's Branding, and AI's Future in Marketing

    08/14/2023

    Ecommerce Evolution, Drake's Branding, and AI's Future in Marketing

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape. We know you won't want to miss this episode… but why? How does the design and experience of a celebrity's website, like Drake's, influence their brand perception? The evolution of e-commerce platforms like Shopify and how businesses are adapting. The future of marketing with the integration of AI and its potential challenges. Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing! 😁🛎️ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

    43 min
  6. From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

    08/07/2023

    From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode! Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

    1h 10m
  7. 2023 Predictions and Insights from 3000+ Shopify Stores | Adspend

    06/12/2023

    2023 Predictions and Insights from 3000+ Shopify Stores | Adspend

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. Discover actionable insights, industry trends, and the power of the Whale App in this engaging presentation by Rabah Rahil. Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

    35 min
  8. From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

    06/05/2023

    From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization. Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/ Check out https://splittesting.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

    1h 24m
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5
out of 5
9 Ratings

About

Welcome to Adspend, presented by Triple Whale! Hosted by Ash Melwani and Rabah Rahil, we dive into ecommerce marketing strategies and tactics for you to apply in your own business (and we also like to have fun 😉).

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