Advertising Specialty Institute

ASI
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Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

  1. Podcast: New Patches & Emblems - How To Take Advantage of Trendy Decoration

    HÁ 1 DIA

    Podcast: New Patches & Emblems - How To Take Advantage of Trendy Decoration

    Let’s talk on-trend, beginner-friendly decoration. On today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who’s sharing everything you need to know about new-and-improved Chenille Patches and Flexbroidery Emblems. We’ll explain what these decoration methods are, why they’re so popular and how easy they are to try out for yourself, even if you never have before.

    24min
  2. Branding Together: Exploring the World of Print on Demand

    6 DE MAR.

    Branding Together: Exploring the World of Print on Demand

    Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration. *Please excuse the technical difficulties with our audio.*

    14min
  3. Convergence Corner: How Domonique Downing Leverages Her Science Background in Print & Promo Career

    3 DE MAR.

    Convergence Corner: How Domonique Downing Leverages Her Science Background in Print & Promo Career

    With a PhD in chemistry and past working for Coca-Cola, Dominique Downing relies on the scientific method to troubleshoot problems – and to drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.

    21min
  4. Promo Insiders: What Promo Pros Need to Know About the White-Collar Recession

    26 DE FEV.

    Promo Insiders: What Promo Pros Need to Know About the White-Collar Recession

    ASI Media editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.

    17min
  5. Promo Insiders: Spring into Sales

    25 DE FEV.

    Promo Insiders: Spring into Sales

    ASI Media editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger reflect on noteworthy promo campaigns, share sales tips for the spring and summer months, and taste-test interesting eats.

    34min
  6. Promo Insiders: Sorting Through Sustainability Certifications: Choose What’s Right For Your Company

    19 DE FEV.

    Promo Insiders: Sorting Through Sustainability Certifications: Choose What’s Right For Your Company

    In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.

    24min
  7. Convergence Corner: Navigating A Last-Minute Reprint On a Million-Plus Unit Project

    19 DE FEV.

    Convergence Corner: Navigating A Last-Minute Reprint On a Million-Plus Unit Project

    Ryan Cady, director of client success at Imprint Engine (asi/190620), tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

    23min
  8. Promo Insiders: A Comprehensive Recap on Tariffs and the Impact on Promo Companies

    13 DE FEV.

    Promo Insiders: A Comprehensive Recap on Tariffs and the Impact on Promo Companies

    ASI Editors C.J. Mittica and Christopher Ruvo sum up the blitz of tariff news and how suppliers & distributors companies are dealing with it.

    39min
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Sobre

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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