Advertising Strategies Across Retail Marketplaces - VENDO Velocity Podcast Ep. 129 VENDO - Amazon & Walmart Growth Experts

Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more!

Topics Covered:
- Different Strategies for different Marketplaces (2:15)
- Diversifying Ad Spend Depending on Ad Capabilities (5:00)  
- Factoring Walmart In-Store Ad Spend (8:00)
- Walmart DSP: How and Where Ads Will Serve (9:25)
- Paid Search & Social on Amazon (10:52)
- Importance of Creatives within Advertising (15:53)
- Creative AI on Amazon (18:37)
- Walmart AI Search: Grouping Search Terms (19:30)

Speakers:
- Gefen Laredo, Vice President of Advertising, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

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