Advertising Strategies Across Retail Marketplaces - VENDO Velocity Podcast Ep. 129

Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15) - Diversifying Ad Spend Depending on Ad Capabilities (5:00) - Factoring Walmart In-Store Ad Spend (8:00) - Walmart DSP: How and Where Ads Will Serve (9:25) - Paid Search & Social on Amazon (10:52) - Importance of Creatives within Advertising (15:53) - Creative AI on Amazon (18:37) - Walmart AI Search: Grouping Search Terms (19:30) Speakers: - Gefen Laredo, Vice President of Advertising, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™