Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

  1. 11 DE JUN.

    The Lessons I Learned Scaling My Practice

    Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa. Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to success. Opening up about navigating the competitive world of aesthetics, her focus on quality care and strong community connections makes her practice stand out.  As co-chair of Hot Topics for The Aesthetic Society, Dr. McCormack gives us a peek into what’s trending right now, from the wellness boom in aesthetics and skin-rejuvenating exosomes to next-gen breast implants like Motiva and cutting-edge procedures like rib remodeling. About Dr. Tiffany McCormack As the proud mother of two young children, Dr. Tiffany McCormack knows what a gift it is to become a mom. As a distinguished plastic surgeon, she knows the physical rigors that the body goes through during pregnancy and how to reverse their effects. She has helped many patients in the Reno, Nevada and Lake Tahoe, California areas to enjoy the best of both worlds—the joy of having children and the confidence that comes from looking and feeling your best. Learn more about Reno plastic surgeon Dr. Tiffany MCormack Follow Dr. McCormack on Instagram @drtiffanymccormack Guest Tiffany McCormack, MD Reno Tahoe Plastic Surgery Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    32min
  2. 28 DE MAI.

    If You’re Not Doing This, You’re Already Behind

    From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.  From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven. Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joining the conversation, and why body contouring is here to stay. Recorded live at The Aesthetic MEET in Austin, Texas. About Dr. Grant Stevens Dr. Grant Stevens is a renowned plastic surgeon and founder of Marina Plastic Surgery and The Institute in Marina Del Rey, CA. He is also Medical Director of Orange Twist and leads the USC Division of Aesthetic Surgery. Dr. Stevens sits on the Board of Directors of the Aesthetic Society, where he chairs both the Media Relations and Exhibits Committees. He hosts the podcast The Technology of Beauty, featuring expert interviews on cutting-edge aesthetic advancements.  Learn more about Los Angeles plastic surgeon Dr. Grant Stevens Listen to Dr. Stevens’ podcast, The Technology of Beauty Follow Dr. Stevens on Instagram @drgrantstevens Learn more about PatientFi Guest Grant Stevens, MD Marina Plastic Surgery Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    13min
  3. 14 DE MAI.

    8 Must-Know Conversion & Retention Strategies with Jay Shorr

    A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices. Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communication. One common mistake? Letting patients slip away by not educating in real time about your other treatments. Instead, keep them engaged with membership programs and customized plans that turn one-time visitors into lifelong clients. Jay reveals his top strategies to boost your leads and increase conversions, including the most important questions to ask for turning inquiries into booked consultations. About Jay Shorr As the CEO and Founder of Shorr Solutions, a national and award-winning practice management consulting firm, Jay Shorr coaches aesthetic practices in improving the operational, financial and administrative health of their business. Links Connect with Jay on LinkedIn  Learn more about Shorr Solutions  Listen to Shorr Solutions: The Podcast  Follow Shorr Solutions on Instagram @shorrsolutions Follow Jay on Instagram @jayshorr  Guest Jay Shorr, CEO and Founder Shorr Solutions Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    31min
  4. 30 DE ABR.

    Are Your Before & After Photos Helping or Hurting Your Business?

    Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.  Candace’s mission in aesthetics is for everyone in the practice to understand that patient photography is more than just marketing; it’s about education, trust, and showcasing real results. About Candace Crowe Candace Crowe has worked with aesthetic medical practices throughout the U.S. and Canada since 1999, helping to pioneer the marketing through patient education strategy. She built her firm based on a passion for art, beautiful design and love for the aesthetic patient. Her company, Candace Crowe Design, was created to meet multiple needs in aesthetics. She developed BRAG Book to enhance before-and-after galleries, Advantage Play for digital signage, and a range of digital marketing services, from email campaigns to online ads. BRAG Book is an interactive gallery where patients can log in, favorite photos, and even become leads. More than just a showcase of results, it also ensures authenticity with its Quality Score, which rates photos based on: Industry-standard angle - 20 pointsLighting consistency - 20 pointsLens quality and distortion control - 20 pointsCamera settings and image clarity - 10Patient preparation - 10 pointsLinks Connect with Candace on LinkedIn Follow @candacecrowedesign on Instagram Learn more about BRAG Book and Candace Crowe Design HostTyler Terry, Director of Sales, MedSpaNextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    26min
  5. 16 DE ABR.

    Want a Thriving Med Spa? You’re Probably Overlooking This with AmSpa’s Kirstie Jackson

    What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down. Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success. Get insider tips and industry insights, and find out why compliance and credentialing aren’t just red tape—they’re your competitive edge. Plus, Kirstie shares the real differences between the UK and US aesthetics industries. Some might surprise you! About Kirstie Jackson Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research. Learn more about the American Med Spa Association Follow AmSpa on Instagram @amspa_americanmedspa Follow Kirstie on Instagram @kirstie.aesthetics Connect with Kirstie on LinkedIn Guest Kirstie Jackson, Director of Education AmSpa Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    28min
  6. 2 DE ABR.

    Hackers Are Targeting Aesthetic Practices. Are You Next?

    David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world.  From AI-powered attacks to phishing scams, hackers are more sophisticated than ever and no one is off-limits. But here’s the thing: most small businesses don’t even realize how vulnerable they are. Could your practice be at risk? What are the biggest mistakes businesses make when it comes to cybersecurity? And what simple steps can help protect sensitive patient data? Hear real-world stories, expert insights, and practical tips to help keep your business secure. About David Slazyk As Chief Information Officer and Chief Information Security Officer at Nextech, David oversees Nextech’s IT/IS and cybersecurity strategy while ensuring the  function, integrity, confidentiality, and availability of our information systems. He also leads efforts to protect and prepare our company from cyber threats, manage our data privacy initiatives, oversee software vendor management, and ensure compliance with relevant regulations. Links Connect with David on LinkedIn 5 Cybersecurity Must-Dos in 2025 and Beyond: Best Practices from a Healthcare CIO Guest David Slazyk, Chief Information Officer and Chief Information Security Officer Nextech Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    27min
  7. 22 DE JAN.

    The Secrets to 76 Years of Plastic Surgery Success with Dr. Tommaso Addona and Jeanine DiGennaro

    Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart.  With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise. Robin, Dr. Addona, and Jeanine dive into topics like: Why understanding the business side of plastic surgery is crucial for traineesThe benefits of joining a group practice vs. going into private practiceHow their patient experience extends far beyond the exam roomThe secret to building a brand that stands the test of timeAbout Dr. Tommaso Addona Board-certified plastic surgeon Dr. Tommaso Addona is the President and managing director of New York Plastic Surgical Group and Chief of Plastic Surgery at St. Joseph and Mercy Hospitals. He specializes in breast reconstruction after cancer. He offers advanced microvascular techniques and a range of cosmetic procedures, including mommy makeovers, breast augmentation, tummy tucks, face lifts, and more. About Jeanine DiGennaro Jeanine DiGennaro is the director of marketing and communications for New York Plastic Surgical Group. Links Learn more about New York Plastic Surgical Group Learn more about New York plastic surgeon Dr. Tommaso Addona Follow Dr. Addona on Instagram @dr.addona Connect with Jeanine on LinkedIn Guests Tommaso Adonna, MD, President & Managing Partner New York Plastic Surgical Group Jeanine DiGennaro Director of Marketing & Communications New York Plastic Surgical Group Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    17min
  8. 8 DE JAN.

    Headwinds and Tailwinds: What to Expect in Aesthetics in 2025

    Looking back on the past year and gearing up for 2025,  Robin and Tyler discuss the hottest trends shaping the aesthetics industry.  From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how these shifts are redefining the landscape.  Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while keeping patient care and compliance front and center, including: How to reclaim patient loyalty in the face of Allergan’s recent changesIs aesthetics election-proof?Opportunities and potential risks of AI in aestheticsIs e-commerce a game-changer for boosting revenue?How the ballet body trend and Ozempic face are shaping the most sought-after procedures for 2025Robin’s top tip for standing out as the industry evolvesHow frictionless spending options improve the patient experienceAre “buy now, pay later” options the new must-have for practices?Hosts Robin Ntoh, VP of Aesthetics Nextech Tyler Terry, Director of Sales, MedSpa  Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    59min

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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

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