89 episodes

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

Agency Blueprint Robert Patin

    • Business
    • 5.0 • 9 Ratings

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

    Season 8 | Ep 89 | Effective Delegation with Amanda Hamilton

    Season 8 | Ep 89 | Effective Delegation with Amanda Hamilton

    How are you handling the delegating process in your agency? What are the things you can operationalize and be set up for success? You don’t have to wear many hats that leave you time depleted, the best way to reduce workload, maximize your time, and increase your productivity is by leveraging an admin to help keep your schedule highly organized.   
    In this episode of The Agency Blueprint, I’m joined by Amanda Hamilton, founder of Hamilton Raye, which brings professionals remote administrative support to startup organizations and businesses. She’s had a successful career in production and sourcing where she had the opportunity to learn best practices for staying organized, managing constant changes in priorities, and finding process efficiencies to reduce workload.  
    Listen in to learn how to determine what you need to delegate, train admins, engage and communicate with them, and more.  
    Key Questions:   
    [01:48] What kind of things can an admin help an agency owner with? [06:50] Can you share the distinction between a V.A. and an E.A. as types of support for businessowners? [08:41] What kind of suggestions do you have for someone when they’re just starting out with an admin? [14:30] What would you say are the characteristics of a great admin? [17:29] What’s your advice to someone that’s underutilizing their admin and what should they be looking at?   
    What You’ll Discover: 
    [01:53] Figure out the things you can operationalize and create a standard operating procedure.  [03:22] How to train people to take tasks from you and leverage them to their full potential. [07:01] The difference between a virtual assistant and an executive assistant.  [08:50] The importance of dedicating time to train and understand your executive assistant.  [12:06] How to engage your admin to have them understand your culture and interactions with other people.  [14:41] Why your admin needs to possess communication, flexibility, and resourcefulness traits.  [17:43] How to determine the things you need to remove from your plate and start delegating.  [20:15] How tracking and reviewing your to-do list will help you focus on items to do or delegate.  
    Connect with Amanda: 
    WebsiteLinkedIn

    • 24 min
    Season 8 | Ep 88 | Scaling Sales In A Creative Agency

    Season 8 | Ep 88 | Scaling Sales In A Creative Agency

    How consistent and scalable is the sales process in your agency? Does everyone in your sales team understand what they need to do to succeed? To scale your sales, your process needs to be accessible and well-understood by everyone in your sales process to keep things consistent for prospects. 
    In this episode of The Agency Blueprint, I talk about the different stages of a scalable sales process. I explain why data/trackable metrics should be the core of most of your decisions and not your feelings.  
    Don’t miss the episode to learn more about developing a sales process and making data-driven decisions!  
    Key Questions:   
    [01:00] Is your sales process accessible and well-understood by everyone on your sales team? [09:37] What tech tool do you need to implement that will grow with your agency? [10:57] Do you have KPIs or trackable metrics that allow you to make data-driven decisions?  
    What You’ll Discover: 
    [01:28] Why agency owners don’t like sales plus the mistakes to avoid before removing yourself from the sales component.  [04:26] Develop a clear and repeatable sales process that allows everyone to understand the sales cycle.  [05:06] How to build trust with clients to make a sale and have a long-lasting, meaningful relationship.  [07:41] Think about activity-based selling – understanding the activities to do to get you to a sale.  [09:37] Find technology that scales with you for the foreseeable future.  [10:57] Have KPIs that allow you to understand what’s happening, predict, and address any issues.  [13:08] What to think about and the steps to take to build out your sales cycle journey.

    • 18 min
    Season 8 | Ep 87 | Investing for Growth

    Season 8 | Ep 87 | Investing for Growth

    What investments are you making in your agency to continue growing and scaling? It’s important to invest in the right thing in your agency to avoid working hard to stay in the same exact place.  
    In this episode of The Agency Blueprint, we talk about the time and financial investments you have to make for the growth of your agency. We discuss the value of investing in active marketing and how it invites criticism which leaves room for growth.  
    Listen in to learn how to enhance your business by making your product better for people to want to stay longer and refer others.  
    Key Questions:   
    [01:42] What is at the core of why agencies don’t invest in their marketing? [06:23] Have you set things systematically that they can be done without you? [11:40] Are you an excellent salesperson or just subpar in your craft?  [19:28] How are you investing in personal development, and is it working for you?  
    What You’ll Discover: 
    [01:26] Why agencies don’t invest in marketing plus the value of investing time and effort in marketing and lead gen.  [04:53] How marketing invites client criticism, which will push you to a growth point.  [06:23] How systems and processes teach others to put out fires on your behalf.  [10:20] How to protect your mental well-being and creativity by delegating most tasks.  [11:40] The difference between an excellent salesperson and a subpar salesperson.  [16:29] The importance of spending time developing your team and ensuring they’re the best they can be. [17:42] The importance of investing in yourself during hard and easy times for growth. 

    • 23 min
    Season 8 | Ep 86 | Agency Resourcing & Capacity Planning with Alyson Caffrey

    Season 8 | Ep 86 | Agency Resourcing & Capacity Planning with Alyson Caffrey

    How streamlined are resource and capacity planning in your agency? To streamline operations and scale your agency, you must be willing to do the hard things others aren’t doing. Knowing your numbers and your team’s involvement is crucial to understand your time utilization and operational cost. 
    In this episode of The Agency Blueprint, I’m joined by Alyson Caffrey, the founder of Operations Agency and co-creator of the Operations Simplified Framework. She helps streamline the back-end ops for a multitude of brands, but mostly digital and creative agencies. She explains the importance of time tracking, diligently updating your project management tools, and leading by example to scale your agency.   
    Take advantage of this episode to learn more about time tracking, utilization, and standardizing core services!  
    Key Questions:   
    [01:50] What are the biggest mistakes you see agencies make when it comes to resourcing and planning? [08:08] What’s your recommendation for someone without any reporting or tracking for their resourcing or planning and looking to start? [16:05] What are your thoughts on how to start resource planning and technology to leverage?  
    What You’ll Discover: 
    [02:06] Standardize your core services to capacity plan well and avoid being all over the place.  [04:18] How to avoid perfectionism and hiring a specialty “unicorn” person who does everything. [08:20] How to track your time and your team’s time to understand your basic capacity.  [16:17] How to streamline your agency’s day-to-day by setting up time tracking and a comfortable project management tool.  [24:04] The importance of doing the hard things others aren’t doing to scale your business gradually.  
    Connect with Alyson: 
    WebsiteLinkedIn

    • 27 min
    Season 8 | Ep 85 | Elevate Your Linkedin Profile

    Season 8 | Ep 85 | Elevate Your Linkedin Profile

    How do you utilize LinkedIn as a lead-generation channel? Is your LinkedIn profile speaking to your ideal client’s pain points and solution? LinkedIn is a fantastic place for agency owners to engage with ideal clients and generate leads.  
    In this episode of The Agency Blueprint, we share the different ways to optimize your LinkedIn profile as a landing page to attract interest from prospective clients. We discuss how to properly represent yourself in the About section, provide value, and establish authority for people to want to work with you. 
    Listen in to learn how to repurpose your already existing content and leverage it for your LinkedIn to engage prospects.  
    Key Questions:   
    [00:42] Is your LinkedIn profile optimized as a lead generation method for your agency? [03:22] Does your LinkedIn profile share anything about you, how you can help your ideal client and your authority and relevance in what you’re talking about? [04:23] Does your profile allow people to really want to engage with you?  
    What You’ll Discover: 
    [01:30] How to optimize your LinkedIn name and title to attract interest from prospects. [03:40] Leveraging the top components of your LinkedIn profile to speak to your ideal client's pain point and solution.  [04:58] The importance of having an up-to-date profile photo that represents what you look like today. [06:35] How to properly represent yourself in the About section and draw people in with your value.  [10:13] How to leverage the featured section by providing value and a regulated call to action. [12:02] Have content – repurpose your content from other platforms to engage prospects.  [13:56] Why your job history shouldn’t look like a resume but where you are as an agency. 

    • 18 min
    Season 7 | Ep 84 | Your Differentiator - Stop Sounding The Same

    Season 7 | Ep 84 | Your Differentiator - Stop Sounding The Same

    How do you differentiate your agency from everyone else in the market? Differentiating yourself is owning who you are and attracting your ideal clients. 
    In this episode of The Agency Blueprint, I talk about how to take a bold step and stop sounding like every other agency in the market. I explain why aligning your why with your ideal client will help you build more meaningful and deeper relationships with your clients and have a greater impact.  
    Listen in to learn why there’s nothing better than creating a business that is genuinely you.  
    Key Questions:  
    [3:28] Are you ready to own who you are and attract the people you should be working with? [4:09] When was one of your happiest moments, and why was that the case?   
    What You’ll Discover: 
    [1:16] Stop neglecting yourself and spend some time in your agency. [1:50] Why focusing on your competition is making it difficult to distinguish yourself.  [3:28] How to own who you are and start working with a client base you truly enjoy.  [4:41] How to tell your story and understand how it connects to your ideal client.  [8:49] Embrace the person you are and your story because that’s how you’ll attract your ideal client.

    • 13 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Queenbeni ,

The Agency blueprint

It is very motivating! Listening to this podcast quieted the doubts and turned the flicker to a blown out flame! Thank you

Shelbyceleaste ,

Great first episode , eager for more!

Inspiring introduction to the world of business! Look forward to hearing more episodes, great for people looking to start up their own business but also implementing positive changes to ones personal goals and career.

bp061926 ,

Relatable

This podcast talks about very relatable issues entrepreneurs face. Life work balance... Can’t wait to see what the next podcast entails.

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