AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
  • 5.0 (27)
  • MARKETING
  • UPDATED WEEKLY
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. The Truth About AI Agents (No One's Telling You) #BotBros

    1D AGO · VIDEO

    The Truth About AI Agents (No One's Telling You) #BotBros

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the current state of AI agents, cutting through the hype to reveal what’s real and what marketers can actually leverage today. They also explore the upcoming launch of ChatGPT-5, MidJourney's new AI video capabilities, and practical use cases of AI tools that boost daily productivity for marketers. With a grounded take on emerging tech, Dan and Travis keep you informed without the overwhelm. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned ChatGPT - https://openai.com/chatgpt MidJourney Video - https://www.midjourney.com Adobe Express - https://express.adobe.com/ Video of teacher show students future selves:Timestamps 00:01 - Are AI Agents Actually Real Yet? 02:30 - Ramit Sethi's Executive Assistant as a Model for Agents 05:30 - Why Cross-Application Functionality is the Missing Link 08:00 - Apple and Google's Agent Struggles 10:30 - The FOMO Around AI Agent Tools 13:00 - ChatGPT's Growing Memory: A Competitive Edge 20:30 - What's Coming with ChatGPT-5 23:30 - MidJourney's AI Video: Surprisingly Good 27:00 - High Level's Voice Agent and All-in-One Power 31:00 - Everyday AI Use: From Medical Advice to Reading Aid 35:00 - Adobe Express Replaces Photoshop for Thumbnails 40:00 - AIO (Artificial Intelligence Optimization) Series Teaser 41:00 - Viral Use Case: Teachers Showing Students Their Future Selves

    46 min
  2. Smart GPTs, AI Music, and Apple's Flop—What Every Marketer Should Know

    JUN 13 · VIDEO

    Smart GPTs, AI Music, and Apple's Flop—What Every Marketer Should Know

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw Grok by xAI - https://x.ai Suno AI - https://suno.ai Gamma design tool - https://gamma.app Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590Timestamps 00:46 ChatGPT's new voice mode and practical marketing potential 05:50 O3 Pro model: major leap in capability for deep work 08:35 Custom GPT updates and why every marketer needs to build one 12:23 Grok and Claude updates: Grok is catching up fast 13:30 Apple Intelligence disappointment and lack of innovation 19:09 Suno 4.5 music generation and its marketing applications 28:22 Real-life examples of AI in everyday work and content creation 34:54 LinkedIn poll: How marketers use deep research tools 39:08 Viral AI-generated pharma ad and state of video AI

    42 min
  3. AI Lead Scoring: How AI Filters Out Junk Leads (Automatically)

    JUN 11 · VIDEO

    AI Lead Scoring: How AI Filters Out Junk Leads (Automatically)

    In this AI marketing podcast episode, Dan Sanchez breaks down how to use AI not just for sales enablement but for sales protection. He introduces a high-level automation built with ChatGPT to filter out bad leads before they enter your funnel. Learn how to protect your brand, your sequences, and your team from lead pollution and malicious prompt injections—all while ensuring only the best leads reach your sales team. My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: AI Fundamentals Course - https://danchez.com/fundamentals AI Automation Vault - https://aiautomationvault.comTimestamps: 00:00 - Why not all leads are good leads 01:10 - Overview of the vetting sequence using High Level + ChatGPT 03:00 - Personalized action steps with AI (and the risks it poses) 04:45 - How malicious data can damage your brand and credibility 06:30 - Introducing LeadGuard 1.0: The AI gatekeeper 08:50 - Collaboratively crafting the perfect lead-vetting prompt 10:30 - Testing, improving, and hardening the prompt 12:00 - Setting up automation branches (yes, no, misfire) 14:00 - Why you should tag and review bad leads 14:30 - Encouragement to build your own lead filtering systempodscan_JauK6ak8AFTqJ01YOSa7rbG7s3NVSrlO

    16 min
  4. Actionable AI: Systems, Workflows, and Mindset Shifts

    JUN 10 · VIDEO

    Actionable AI: Systems, Workflows, and Mindset Shifts

    In this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable insights and thought-provoking advice to help you supercharge your marketing with AI today. Timestamps: ChatGPT: https://chat.openai.com Claude: https://claude.ai Google Gemini: https://gemini.google.com Grok: https://grok.x.ai NotebookLM: https://notebooklm.google Sesame: https://sesame.com (URL mentioned as sesame.com; specific product page not given) Zencastr: https://zencastr.com Riverside: https://riverside.fm My Showrunner (custom GPT & open source instructions): https://myshowrunner.com AI Driven Marketer podcast: https://aidrivenmarketer.com LinkedIn (Dan Sanchez’s profile): https://linkedin.com/in/digitalmarketingdanTimestamps: 00:00 Delayed Adoption of ChatGPT for Growth 05:10 ChatGPT: Home Project Assistant 08:36 AI Phone Assistant for Businesses 11:46 AI-Induced Job Reductions Trend 15:07 Marketers' Basic AI Usage 18:52 AI Proficiency: Paid Tools and Custom Bots 21:49 AI Workflow Efficiency Mindset 23:16 Streamlining Success with Clear Guidelines 27:37 Effective Research Guidance for Marketers 32:52 "Balancing AI: Skepticism & Friendliness" 36:25 Experienced Wisdom vs. AI Intuition 37:50 "Exploring AI Image Generation"

    38 min
  5. Master AI Faster, Beat The Overwhelm, & Automate Your Work

    JUN 7 · VIDEO

    Master AI Faster, Beat The Overwhelm, & Automate Your Work

    In this AI marketing podcast episode, Dan Sanchez maps out the four-stage journey every marketer travels on the road from AI‑curious newbie to automation master—sharing real‑world insights from 24 listener coaching calls, the tools he recommends most, and why custom GPTs are the muscle‑building reps you can’t skip. My Favorite AI Tools  ChatGPT  - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned  Suno - https://suno.ai/ Make.com - https://www.make.com/ Lovable (vibe‑coding site builder) - https://lovable.so/ Replit - https://replit.com/ Zencastr - https://zencastr.com/ Advanced Guide to Custom GPTs: https://www.youtube.com/watch?v=8DJUfuWohfE AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/Timestamps  0:00 – Why marketers need an AI learning roadmap  3:40 – Beginner vs. Intermediate: the $20 "take‑my‑money" moment  10:55 – Custom GPTs: from first build to a dozen specialist bots  18:30 – Advanced → Mastery: n8n, Make & vibe‑coding your own tools  24:45 – Two recurring recommendations: podcasting & High Level  30:00 – Listener trend: optimism beats anxiety about AI  33:40 – Final charge: be human‑first, AI‑driven

    36 min
  6. What Would God Say About ChatGPT? A Pastor Explains the Theology of AI

    JUN 2 · VIDEO

    What Would God Say About ChatGPT? A Pastor Explains the Theology of AI

    In this AI marketing podcast episode, Dan Sanchez explores the philosophical, theological, and ethical boundaries of AI with Pastor Kenny Ortiz. They dive deep into AI's limitations, its potential impact on work, wisdom, and relationships, and what it means to remain human in an increasingly AI-driven world. From questions of AI personhood to the spiritual consequences of synthetic relationships, this conversation is a thought-provoking journey for marketers who want to use AI without losing their soul. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Animatrix (Matrix backstory) - https://www.imdb.com/title/tt0328832/ Rolling Stone article on AI delusions - https://www.rollingstone.com/culture/culture-features/ai-spiritual-delusions-destroying-human-relationships-1235330175/ Perplexity AI - https://www.perplexity.ai/ GenSpark - https://www.genspark.ai/ Good Will Hunting (movie) - https://www.imdb.com/title/tt0119217/Timestamps 00:00 — Why theology belongs in an AI marketing conversation 02:14 — Can AI be a person? Biblical and philosophical definitions of personhood 07:08 — Are we creating AI in our image? What that means theologically 10:24 — Will AI take our jobs? What theology says about the value of human work 27:02 — Should we go to AI for wisdom and life guidance? 33:09 — The dangers of overly friendly AI and emotional attachment 49:30 — Where marketers must draw the ethical line with persuasive AI 54:43 — The ethics of AI avatars representing real people 01:05:11 — The irreplaceable beauty of human connection

    1h 5m
  7. Why Everybody Suddenly Hates AI

    MAY 31 · VIDEO

    Why Everybody Suddenly Hates AI

    In this  AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the growing wave of resentment and backlash against artificial intelligence. They unpack the anxiety, fear, and anger bubbling up across multiple industries—from writers and developers to everyday users. The episode explores why people feel betrayed by AI, the broader cultural implications, and how marketers can stay hopeful, human-first, and ahead of the curve. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Suno - https://www.suno.ai/ LinkedIn Post: https://www.linkedin.com/posts/steviechambers_i-remain-unconvinced-that-openai-and-sam-activity-7329462771132084225-9XNC/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:01 - Public outrage: AI's growing backlash across industries 01:09 - The post that sparked it: Sam Altman, Codex, and Twitter fury 03:06 - Why developers now feel targeted by AI 04:31 - The economic ripple effect and disappearing entry-level jobs 09:46 - Real backlash Dan has received: from AI music to room design 11:05 - Environmental concerns about AI: energy and water usage 14:23 - Mainstream media headlines fueling AI fear 18:31 - The job loss predictions and historical context 24:31 - Dual prepping for utopia or jobpocalypse 27:33 - What marketers should do amid growing AI hate 30:54 - Soccer kids & the metaphor of AI enthusiasm 34:06 - Why ethical leaders must step up now 36:14 - Final message: hope, growth mindset, and action

    36 min

  8. MAY 29 · VIDEO

    What If You Could Pick My Brain for 30 Minutes—No Catch?

    No charge. I'd love to talk for 30 minutes. To talk about your AI questions, your journey, and see if I can help you get to where you want to go with AI. AI research can only tell me so much about what marketers want to learn about AI, so I want to talk to as many of you as possible over the next few weeks. The human connection still matters.  Let's schedule some time: https://danchez.com/meet

    2 min
See All (119)

5
out of 5
27 Ratings

About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada