AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. 60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow

    16H AGO · VIDEO

    60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow

    In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the urgent problem it aims to solve: the looming AI-driven job displacement. They unpack the coming shift, citing reports from the IMF and World Economic Forum predicting that over 60% of jobs in advanced economies will be affected by AI. This episode isn’t just about the threat; it’s a rallying call for marketers to embrace AI, reclaim their human edge, and rise as thought leaders to future-proof their careers. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned IMF Job Impact Report - https://www.imf.org/en/Blogs/Articles/2024/01/14/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity?utm_source=chatgpt.com World Economic Forum Job Forecast - https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/Timestamps 00:00 — The coming AI disruption: 60% of jobs affected 01:00 — Introducing "Own the Show": Turning a podcast into a book 02:00 — The problem: AI replacing, changing, and offsetting jobs 03:30 — Knowledge workers at risk: A marketer’s wake-up call 06:00 — Hope in the WEF report: 7% net job growth 08:00 — Lean business trend: Fewer employees, more automation 10:00 — Rise of the solopreneur and AI as your first hires 14:00 — Becoming AI-driven is no longer optional 16:00 — The Human Edge: What AI will never replace 21:00 — Real relationships & thought leadership in the AI age 24:00 — Why a podcast is the best tool for authority building 28:00 — Final encouragement: Don’t wait, start now

    31 min
  2. The Rise of Gemini: How Google is Gaining Ground in the AI Race

    4D AGO · VIDEO

    The Rise of Gemini: How Google is Gaining Ground in the AI Race

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a serious contender to ChatGPT. From overhauled research assistants to free app-building tools, Google is quietly stacking up powerful AI features that marketers can immediately benefit from. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Google Workspace AI Updates: https://workspace.google.com/blog/product-announcements/october-workspace-drop-ai-storytelling-research-and-data-protections?utm_source=chatgpt.com NotebookLM Overhaul: https://blog.google Free Vibe Coding App: https://aistudio.google.com/vibe-code Social Media Examiner AI Report 2025: https://socialmediaexaminer.com/aireport2025 LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7389670370250866688-Y5nO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Viral Car Rental Video: https://www.linkedin.com/feed/update/urn:li:activity:7389311435639746562/Timestamps 00:00 - Google swings for the fences with Gemini updates 01:55 - Gemini outperforms ChatGPT in turning transcripts into newsletters 03:00 - NotebookLM gets smarter and more reliable 04:18 - Veo 3.1: Faster, higher-quality AI video 04:38 - Google launches free Vibe Coding App 05:53 - Google's growing ecosystem is its secret weapon 07:59 - Sora vs. Veo video generation showdown 08:57 - Google Sheets now powered by AI and web search 12:29 - Sponsor: High Level and the AI Automation Vault 14:11 - Poll results: Google AI tool usage frequency 15:41 - Insights from the Social Media Examiner AI Report 23:07 - Viral Post: Sixt turns bad reviews into AI-generated horror films

    24 min
  3. Inject AI Into Your Entire Workflow With ChatGPT's Atlas Browser

    6D AGO · VIDEO

    Inject AI Into Your Entire Workflow With ChatGPT's Atlas Browser

    Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers who work across multiple browser tabs and apps. He explores three practical ways this integration supercharges your marketing workflow: micro context, page context, and workflow context. Dan also walks through real-world examples using LinkedIn, Google Docs, and landing pages to demonstrate how Atlas eliminates context switching and keeps AI right where you need it. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned ChatGPT's Atlas Browser - https://openai.com/index/introducing-chatgpt-atlas/ aidrivenpodcast.com - https://aidrivenpodcast.comTimestamps 00:00 - Why Atlas is a breakthrough for real-time AI in marketing 01:15 - Introducing the three contexts: micro, page, and workflow 02:00 - Micro context example: improving LinkedIn post hooks with AI 04:30 - Page context example: co-writing and editing in Google Docs 06:45 - Shopping with ChatGPT: Real-time support and product evaluation 08:00 - Workflow context: Applying content from multiple sources into one project 10:40 - Security caveats and warnings about agent mode and prompt injection

    12 min
  4. 10x Your ChatGPT Account With These 3 Tweaks

    OCT 27 · VIDEO

    10x Your ChatGPT Account With These 3 Tweaks

    In this AI marketing podcast episode, Dan Sanchez walks through three transformative upgrades that anyone can make to their free ChatGPT account to dramatically increase output quality. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (My favorite AI automation tool) - https://danchez.com/n8nCustom Instructions:Use quick and clever humor when appropriate and adopt a skeptical, questioning approach. Challenge my ideas if they are weak or ask questions proactively to gain clarification if more details are needed.More About You Section: Danchez ChatGPT Instructions- Always use “dive” instead of “delve.”- Never place an emoji before a title.- In email scripts, use {{contact.first_name}} for personalization.- Don’t preface responses with explanations about following these instructions (just answer directly).- When I ask for markdown, return it in a fenced code block.- When writing a blog, article, social post, report, proposal, or presentation, create it using the canvas feature.- Avoid using em dashes (—).Blog Post Rules- Use clear structure: headers, subheaders, bullets/numbers, bold for emphasis, and short paragraphs.- Write to the reader, from the writer’s own perspective (e.g. “Here’s what I found works for me…”).- Maintain a casual but authoritative tone—like a neighbor sharing a recent solution.- If adapting from other content, don’t reference or quote the source; make the post standalone as if the reader hasn’t seen the original.Memory Map Prompt:I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time. Timestamps 00:00 - Intro: Why most users miss out on ChatGPT's real potential 00:34 - Upgrade #1: Settings and custom instructions walkthrough 02:00 - Personality Customization: How to make ChatGPT push back and be more helpful 03:00 - About You Setup: Personalizing for better alignment with your work style 05:00 - Upgrade #2: How to activate and leverage ChatGPT's long-term memory 07:00 - Memory Map Prompt: The exact prompt to supercharge ChatGPT’s contextual understanding 10:00 - Upgrade #3: Using Projects to compartmentalize and focus ChatGPT conversations

    12 min
  5. The AI Browser War That'll Reshape How Marketers Work

    OCT 24 · VIDEO

    The AI Browser War That'll Reshape How Marketers Work

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Perplexity), and Gemini (Google) are reshaping how marketers interact with web apps, manage tasks, and extract insights—right from the browser. Dan predicts the beginning of a new "AI browser war" that could transform marketing workflows forever. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned ChatGPT Atlas - https://openai.com/index/introducing-chatgpt-atlas/ Comet (Perplexity AI) - https://www.perplexity.ai/grow/comet Gemini in Chrome - https://gemini.google/overview/gemini-in-chrome/ Claude's Mac App & Memory Update - https://claude.ai Aiden Bai Viral Post - https://x.com/aidenybai/status/1980707211677757546 AI Marketing Industry Report 2025 - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/Timestamps 0:00 - Atlas AI browser launch & browser war prediction 1:19 - First impressions of Atlas (and rainbow spinning logos) 2:50 - Fear of falling behind and staying tech-savvy 4:51 - AI browser access changes marketing workflows 6:29 - Agent mode security risks and prompt injection dangers 8:09 - Real use cases for agents in marketing tasks 9:29 - Atlas access vs company data security policies 11:16 - Comet & Gemini: AI browser competitors 13:02 - UI/UX comparison between Atlas, Comet, and Gemini 15:01 - AI becomes an integrated co-pilot in the browser 19:13 - Claude's update overshadowed 20:22 - Sponsor: High Level automations update 21:18 - Everyday AI: Project management and finance form breakdowns 31:35 - Memory and cross-app access in Atlas 32:46 - Poll: Most marketers have used AI less than a year 36:07 - Viral Post: "Sus" post by Aiden Bai and privacy myth 38:29 - OpenAI as the "Patriots" of AI

    39 min
  6. From Chatbot to Copilot: Why ChatGPT Atlas Feels Different

    OCT 23 · VIDEO

    From Chatbot to Copilot: Why ChatGPT Atlas Feels Different

    In this AI marketing podcast episode, Dan Sanchez dives into why the new ChatGPT Atlas web browser is a game changer for marketers. He explains how having ChatGPT baked directly into your workflow eliminates friction, enabling instant access to AI tools across your browser tabs. Dan shares real examples of how Atlas enhances his productivity, research, and content optimization—all without leaving the current tab. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned LinkedIn Guide From Trust Insights AI - https://www.trustinsights.ai/insights/whitepapers/the-unofficial-linkedin-algorithm-guide-for-marketers/ LinkedIn Post From Christopher Penn - https://www.linkedin.com/posts/cspenn_ai-generativeai-genai-activity-7376779057780244480-3gCJ/Timestamps 00:00 - Introduction to ChatGPT Atlas and first impressions 00:34 - The shift from tab-switching to AI integration 01:16 - Using Atlas to rediscover LinkedIn posts via memory and browsing history 02:05 - ChatGPT as a real-time assistant while researching 02:45 - Personalized takeaways from a 67-page LinkedIn algorithm PDF 03:30 - Making profile updates directly with AI insights 05:00 - Why embedding ChatGPT in your browser workflow matters 06:15 - Live example of line-by-line editing using ChatGPT within a post 07:00 - Final thoughts on ChatGPT Atlas as a daily marketing tool

    8 min
5
out of 5
29 Ratings

About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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