AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
  • 4.9 (18)
  • MARKETING
  • UPDATED WEEKLY
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. AI With Personality, State of AI Marketing Jobs, & Does ChatGPT 4.5 Suck?

    4D AGO · VIDEO

    AI With Personality, State of AI Marketing Jobs, & Does ChatGPT 4.5 Suck?

    In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus, don't miss their take on the most impressive AI-generated ad they've seen yet! My Favorite AI Tools * ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools Resources Mentioned * Viral AI Video: https://x.com/PJaccetturo/status/1896983633921294773 * Michael Stelzner & Social Media Examiner's AI Business Society - https://www.socialmediaexaminer.com/ai/ * Danchez's Deep Research Toolkit - https://danchez.com/deep * Grok AI by X (formerly Twitter) - https://grok.com * David Goggins Motivation (Reference) - https://davidgoggins.com/ Timestamps * (00:01) - Intro: Separating AI hype from reality * (00:15) - ChatGPT 4.5: Is it a major upgrade or overhyped? * (01:39) - Personalizing ChatGPT for a better AI assistant * (05:47) - AI personalities: Creating an assistant that matches your workflow * (12:20) - ChatGPT's Pro model: Is it worth the cost? * (22:41) - The future of AI-generated applications and tools * (27:56) - Deep research: AI-powered audience and competitor insights * (35:08) - How many marketing jobs now require AI skills? * (44:56) - AI-generated commercials: The future of ad creation?

    47 min
  2. Why My Marketing Career Needed AI—and Yours Does Too

    MAR 4 · VIDEO

    Why My Marketing Career Needed AI—and Yours Does Too

    In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI for growth, this episode is packed with actionable insights. My Favorite AI Tools: * ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools Resources Mentioned: * Social Media Examiner - https://www.socialmediaexaminer.com/ * Sweet Fish Media - https://sweetfishmedia.com/ * Element 451 - https://element451.com/ * N8N (Automation Tool) - https://n8n.io/ * Suno AI (Music AI Tool) - https://suno.ai/ * Zencastr - https://zencastr.com/ [https://danchez.com/podtools] * Marketing Experiments (Flint McGlaughlin) - https://marketingexperiments.com/ * Keap (Infusionsoft) - https://keap.com/ Timestamps: * [00:00] - Intro: Dan Sanchez's background and marketing journey * [02:00] - The "Ultimate Marketer" moment at Infusionsoft * [05:30] - Podcasting, social media, and the Sweet Fish Media era * [10:00] - The pivot to AI: Why Dan bet big on AI marketing * [17:00] - The 30-30-30 framework: How to become an expert fast * [24:00] - AI-powered podcast automation: The workflow breakdown * [33:00] - Co-writing a book with AI: Process and best practices * [41:00] - The five types of AI marketing and their impact * [45:00] - The future of AI marketing: Trends and opportunities

    48 min
  3. ChatGPT 4.5, Claude 3.7, & The Deep Research Prompt You Don't Want to Miss #BotBros

    FEB 28 · VIDEO

    ChatGPT 4.5, Claude 3.7, & The Deep Research Prompt You Don't Want to Miss #BotBros

    In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7's momentum. The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social media. They also discuss Amazon's AI push with Claude integration, the growing concerns around AI privacy, and the rapid acceleration of AI development. If you're a marketer looking to stay ahead of the game, this episode is packed with insights you won't want to miss. My Favorite AI Tools: * ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools Resources Mentioned: * Dan's viral LinkedIn post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7300918456713969664-CuJM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * AI Riding a bike: https://www.youtube.com/watch?v=uEv4ZfOwCPA * AI Business Society Community - https://danchez.com/society Timestamps: * 00:01 - Introduction and why this week's AI news is huge * 00:37 - ChatGPT 4.5 release: What's new and why it's a game-changer * 03:28 - Why OpenAI called it 4.5 instead of 5.0 * 08:07 - The unexpected release of Claude 3.7 and OpenAI's strategic counter-move * 10:57 - Grok 3's moment of fame and how it compares to ChatGPT * 13:25 - Deep research in ChatGPT: Dan's viral prompt for audience insights * 19:32 - The case for upgrading to ChatGPT Pro for deep research * 22:05 - Amazon's AI expansion and Jeff Bezos' full-time return * 26:32 - Poll results: Are companies providing AI training? * 32:23 - Why marketers need to double down on custom GPTs * 40:43 - The acceleration of AI development: What's next?

    44 min
  4. Can You Automate SEO with AI? I Tested It for a Year

    FEB 26 · VIDEO

    Can You Automate SEO with AI? I Tested It for a Year

    In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today's SEO landscape. Best AI Tools * ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools Resources Mentioned * AppSumo - https://appsumo.com/ * WP Autoblog (AI SEO Tool) - https://wpautoblog.com/ * WPX Hosting - https://wpx.net/ Timestamps * 00:00 – The $500 AI SEO Experiment Begins * 00:10 – The AI Tool: WP Autoblog & Setup Process * 03:45 – The Content Strategy: Automated Mass Blogging * 07:15 – The Problems with AI-Generated Content * 10:30 – The Surprising SEO Outcome (It Worked… Kind of?) * 13:50 – Why AI Content Didn't Drive Real Traffic * 16:10 – The Fatal Flaws of Fully Automated SEO * 19:30 – What Actually Works? How to Use AI for Content the Right Way * 22:00 – The Future of AI in SEO & Generative Engine Optimization (GEO)

    11 min
  5. Grok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBros

    FEB 23 · VIDEO

    Grok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBros

    In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft's supercomputer chips, and OpenAI's roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft's chip development matters for AI progress, and how OpenAI's deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you're a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won't want to miss. My Favorite AI Tools * ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools Resources Mentioned * Grok 3 AI Model - https://grok.com/ * OpenAI's GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244 * Perplexity AI - https://www.perplexity.ai/ * Rand Fishkin's Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/ Timestamps * (00:36) – The AI race: How Grok 3 is making waves in the AI space * (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning? * (08:25) – OpenAI's GPT-4.5 update and what it means for marketers * (14:42) – Google's AI ecosystem: Is it catching up to OpenAI? * (20:55) – Deep research in AI: The game-changing tool marketers should be using * (24:59) – How to use AI deep research to create high-performing lead magnets * (33:13) – Why AI adoption is still in its early stages * (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters * (45:35) – Final thoughts: What marketers should be focusing on right now

    45 min
  6. 5 Stages of AI Agents & How Marketers Can Prepare Now

    FEB 19 · VIDEO

    5 Stages of AI Agents & How Marketers Can Prepare Now

    AI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to build intelligent workflows, this episode is packed with actionable insights to future-proof your marketing strategy. Resources Mentioned: * AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ * N8N (AI Automation Platform): https://n8n.io/ Timestamps: 00:00 - Introduction: The AI Agent Hype 02:00 - What Is an AI Agent? Defining the Term 04:30 - The Five Levels of AI (From Chatbots to Full Autonomy) 07:45 - Where Are We Now? AI's Progress in 2024 10:15 - The 5 Stages of AI Agents 12:00 - Stage 1: Automation with AI (Simple AI-Powered Workflows) 14:45 - Stage 2: Intelligent Automation (AI Begins to Think for You) 17:30 - Stage 3: AI-Assisted Automation (AI Helps Build Campaigns) 20:15 - Stage 4: AI-Led Automation (AI Makes Key Decisions) 23:00 - Stage 5: Fully Autonomous AI Agents (The Future of AI in Marketing) 26:45 - Predictions: How Fast Will AI Agents Advance? 29:30 - Practical Steps to Prepare for AI Agents Today 32:00 - Why Most Marketers Are Still Behind (And How to Get Ahead) 34:45 - Closing Thoughts: The AI Learning Curve and Next Steps Key Takeaways: * AI agents are not fully autonomous yet, but they are rapidly evolving. * Most "AI agents" today are actually just automated workflows with AI enhancements. * The transition from AI-assisted automation to AI-led automation will be a game-changer for marketers. * Marketers should start experimenting with AI-powered automation tools now to stay competitive. * Full AI autonomy is likely less than two years away—prepare by learning automation now. Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more AI-driven marketing insights to you!

    24 min
  7. The AI Paradox: How to Make the Most of What AI Can & Can't Do

    FEB 12 · VIDEO

    The AI Paradox: How to Make the Most of What AI Can & Can't Do

    In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez [https://danchez.com/] dives into the intriguing concept of Moravec's Paradox, examining why AI can excel in complex tasks like advanced math yet fumble over simple tasks such as counting survey responses. He unpacks the paradox, revealing how marketers can navigate and leverage these peculiar strengths and weaknesses of AI. By understanding where AI struggles and succeeds, Dan provides insights on building systems that maximize AI's potential while mitigating its shortcomings. Tune in for strategic advice on staying ahead in the ever-evolving AI landscape and discover how to use Moravec's Paradox to your advantage as a savvy AI-driven marketer. Resources Mentioned: https://www.socialmediaexaminer.com/smmworld * Social Media Marketing World:  Timestamps: 00:00 AI's Uneven Skill Gaps 05:48 Leveraging AI's Strengths and Limitations 07:15 AI: Focus on Core Improvements

    9 min
  8. How to Assess Your AI Marketing Skills (Take the Quiz!)

    FEB 10 · VIDEO

    How to Assess Your AI Marketing Skills (Take the Quiz!)

    Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you're an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth. Resources Mentioned: * Take the quiz here: https://danchez.com/quiz * 5 Types of AI Marketing Episode: https://danchez.com/5-types-of-ai-marketing-which-are-you-using/ Timestamps: 00:00 - Where do you stand in AI marketing? 02:00 - Why AI marketing skills are crucial for the future 04:30 - Dan's journey in mastering AI 06:45 - The challenge of assessing AI skills 08:20 - The five types of AI marketing explained 14:10 - How the AI Marketing Skill Scorecard works 18:00 - Where marketers fall short in AI adoption 20:45 - Take the AI Marketing Quiz now! 22:00 - Connect with Dan on LinkedIn

    5 min
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4.9
out of 5
18 Ratings

About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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