The Betches Empire: Realness on Biz + Life from Online OGs

Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.

We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.

Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.

We also talk about:

• Balancing the Betches empire
• Team dynamics working in a trio
• The beginning of Betches
• What makes a good podcast?
• The meaning of a meme
• Launching a product 
• Taking constructive feedback
• The worst happy birthday text

Resources:

• Instagram: @jordanaabraham
• Oversharing Podcast: betches.com/podcast-channel/oversharing
• Betches: @betches
• Faux Pas: @drinkfauxpas

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