Alt Marketing School

Fab Giovanetti

٠٫٠ (٠)
تسويق
يتم التحديث كل أسبوعين

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

قبل ٣ أيام

EP 224 - Crafting Email Campaigns That Get Opened

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world. ABOUT OUR CO-HOST Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in...

٥٣ من الدقائق
٢٤ فبراير

EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy

*NEW* Value-Driven marketing course now inside our all-access pass: click here Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective. With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels. Discover how to make your content truly impactful by focusing on attract, warm, ...

٣٥ من الدقائق
١٧ فبراير

EP 222 - Spilling the Beans about Meta’s Marketing Summit

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days. Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies. ABOUT OUR CO-HOST Becca Holloway is an award-winning so...

٤٤ من الدقائق
١٠ فبراير

EP 221 - Building Sustainable Growth in Your Marketing Business

Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up. Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business withou...

٤٩ من الدقائق
٣ فبراير

EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken

In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something. He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whethe...

٤٢ من الدقائق
٢٧ يناير

EP 219 - Is it Possible to Pivot? How to Change Platforms and/or Niches

Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how? ABOUT OUR CO-HOST Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and L...

٢٩ من الدقائق
٢٠ يناير

EP 218 - A Masterclass in Meme Marketing

Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience. The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your a...

٥٥ من الدقائق
١٣ يناير

EP 217 - AMA: What We Are Doing Differently in 2025

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way m...

٣٢ من الدقائق

مشاهدة الكل (٢٧١)

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

صناع العمل

Fab Giovanetti
سنوات النشاط

٢٠٢٠ - ٢٠٢٥
الحلقات

٢٧١
التقييم

فاضح
حقوق النشر

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Alt Marketing School