Alt Marketing School

Fab Giovanetti

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MARKETING
CADA DOS SEMANAS

Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

HACE 2 DÍAS

EP 217 - AMA: What We Are Doing Differently in 2025

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click hereIn this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more ...

32 min
6 ENE

EP 216 - How to Set Strategic Goals and Run Your Next Marketing Review

Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?ABOUT OUR GUEST ♥️N...

41 min
30/12/2024 · CONTENIDO EXTRA

Join us for the Business of Marketing Live (plus sneak peek)

We are coming to you with a cheeky bonus episode just for the holidays. We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.Listen to an extract for our exclusive interview where Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guid...

7 min
23/12/2024

EP 215 - Finding The Balance Between Strategy and Creativity

We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marke...

1 h y 20 min
16/12/2024

EP 214 - How to Find a Brand Voice That Stands Out

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten? This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication. Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.ABOUT OUR CO-HOSTEmma York is a social media trainer, di...

1 h y 31 min
09/12/2024

EP 213 - A Framework for your Next Sales Page

Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.ABOUT THE GUESTSuzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her client...

48 min
02/12/2024

EP 212 - Cut Down Hours of Work with These Workflow & Delegation Secrets

Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!ABOUT YOUR CO-HOSTJess Bruno is a social media content strategist who supports service-based providers. She creates ...

1 h y 27 min
25/11/2024

EP 211 - Why You Should Stop Sleeping on TikTok

Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!" Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.ABOUT YOUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+ years of experi...

1 h y 20 min

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Creador

Fab Giovanetti
Años de actividad

2020 - 2025
Episodios

264
Clasificación

Explícito
Copyright

© 2025 Alt Marketing School
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