CMO Convo

CMO Alliance
  • 4,8 (5)
  • MARKETING
  • MENSAL
CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. 13 DE NOV.

    Bonnie Habyan | CMO Convo | Connecting with customers in a digital world

    As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

    22min

  2. 31 DE OUT.

    Steve Keifer | CMO Convo | Budget battles and brand balance

    In this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.

    33min

  3. 14 DE AGO.

    Katie Smith | CMO Convo | A day in the life of a fractional CMO

    Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!

    46min

  4. 12 DE AGO.

    Ramon Soto | CMO Convo | Breaking barriers with purpose-driven marketing

    In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.

    57min

  5. 11 DE JUN.

    Kelly Hopping | Aligning sales and marketing | CMO Convo

    CMO Convo

    53min

  6. 24 DE MAI.

    Amanda Cole | How CMOs can keep up with AI innovations | CMO Convo

    This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Like it or not AI is here to stay, and not just that, it’s going to transform the ways that marketers do their jobs, from data analysis and customer communications, to persona research, there isn’t an aspect of your work that AI won’t touch. For many, this is a time of mass uncertainty. But don’t worry, we sat down with Amanda Cole, CMO at Bloomreach, to discuss the ways in which CMOs can inject AI-powered strategies into new innovations and campaigns.

    48min
  7. Matt Sutton | Keeping your disruptor edge | CMO Convo

    27 DE MAR.

    Matt Sutton | Keeping your disruptor edge | CMO Convo

    This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down. But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

    49min

  8. 14 DE MAR.

    Morgan J Ingram | The most important people for driving growth | CMO Convo

    Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report. In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborate with other departments, and what opportunities they have to connect with customers. Want to dive into the full report? Head to the CMO Alliance Website and unlock your path to sustained growth. Don't miss the opportunity to meet Morgan another top markeitng leaders at the CMO Summit New York 2024 on March 20th. Get your ticket for the chance to discuss challenges and opportunities in markeitng with top CMOs. Head to the event website for more information.

    52min
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Sobre

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

Informações

  • Criado por
    CMO Alliance
  • Anos de atividade
    2021 - 2024
  • Episódios
    133
  • Classificação
    Livre
  • Copyright
    © Product Marketing Alliance LTD
  • Site do podcast
    CMO Convo

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