Amtower Off-Center Federal News Network | Hubbard Radio

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing.
Topics discussed include:

End of FY marketing

Things NOT to do at end of FY

Content and when to gate your content

End of FY events

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:

What is high impact marketing and the shift in recent years of the major components

The content priorities of high growth firms: generating content, differentiation and social media marketing

Marketing spend declining slightly, but high growth firms remain steady

Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network.
The wide-ranging conversation covers:

Q4 do's and don'ts

Issues around the GSA Schedule program, including why many do not require a Schedule

The delay in Alliant 3 and issues surrounding the awarding of IDIQs

Why contractors need to be agile now more than ever

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay.
Topics include:

The possible increase in both micro-purchase and simplified acquisition threshold

Issues confronting the agency comptroller regarding audit-ready data

Oversight and audit issues from a cost and burden perspective

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals.
Topics discussed include:.

The six functional areas needed for winning proposals

What do evaluators across the spectrum (DOD, military,IC, civilian) care about when reviewing proposals

Differences in federal vs commercial and international proposals

Key elements of and the importance of the executive summary

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show.
 Topics include:

The fundamentals of opportuities

Acquisition timing and capture process

Corporate capabilities to win

Customer intelligence