773 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 ‱ 125 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Little Known App Growth Strategies for Indie Developers

    Little Known App Growth Strategies for Indie Developers

    Tired of the Same Old App Growth Hacks?

    This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!)

    Here's what you'll get:

    - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!)

    - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users

    - Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!)

    Plus, tons of BONUS tips revealed in this video

    Stop struggling to get noticed!

    These little known strategies will help your app take flight!

    Watch full video here:

    https://www.youtube.com/live/If7VBqsw7Q0?feature=shared

    You can also watch the video: https://youtu.be/V81b5OQ1Eys
    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************






    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 14 min
    Ask Me Anything With Steve P. Young

    Ask Me Anything With Steve P. Young

    From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business.

    Feel free to ask any personal questions as well.

    Let’s talk business and have some fun at the same time.

    App Audits:

    https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US

    https://apps.apple.com/app/id1584479383

    You can also watch the video: https://youtube.com/live/AboMBYjbaWs
    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 27 min
    How to Validate 6-Figure App Ideas

    How to Validate 6-Figure App Ideas

    In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months!

    Topics Covered:

    Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability.

    Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences.

    Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications.

    Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies.

    How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance.

    How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user-friendly experiences.

    You can also watch the video: https://youtu.be/TjVXZVxSV4M
    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 12 min
    The Dark Secret Behind a 7-Figure EXIT!

    The Dark Secret Behind a 7-Figure EXIT!

    Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone!

    Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success.

    Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture!

    Learn more:

    https://bluethrone.io/

    https://www.linkedin.com/in/alon-waller-902146140/

    App Audits:

    https://apps.apple.com/gb/app/shift-lift-learn/id1406183218

    https://apps.apple.com/es/app/anki-flashcards-study-decks/id6443485322?l=en-GB

    You can also watch the video: https://youtube.com/live/0QFbIJmh7VU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 16 min
    Surprisingly This Running Tracker App Makes $80K a Month

    Surprisingly This Running Tracker App Makes $80K a Month

    In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue.

    The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000.

    Watch the video to discover:

    Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced.

    A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the strategies employed to encourage users to convert to paid plans while maintaining a positive user experience.

    You can also watch the video: https://youtu.be/QtQtYHED6IU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 9 min
    BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

    BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

    Today’s guest is Simon Alex BĂ©rubĂ©, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.

    You will discover:

    - The process of bootstrapping to selling the app: struggles, successes, and lessons learned.

    - The mindset shift needed to generate growth after an acquisition

    - The early growth strategies that led to over 60M downloads

    Learn more:

    https://www.simonalexberube.com/

    https://www.linkedin.com/in/saberube

    App Audits:

    https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394

    https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737

    You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    ***************




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

    • 1 hr 13 min

Customer Reviews

4.7 out of 5
125 Ratings

125 Ratings

oliviabaker13 ,

A must-listen đŸ”„

If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
Private Equity Podcast: Karma School of Business
BluWave
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
The Diary Of A CEO with Steven Bartlett
DOAC

You Might Also Like

Startups For the Rest of Us
Rob Walling
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Omer Khan
My First Million
Hubspot Media
Lenny's Podcast: Product | Growth | Career
Lenny Rachitsky
Entrepreneurs on Fire
John Lee Dumas of EOFire
a16z Podcast
Andreessen Horowitz