1 hr 6 min
Archetypal Wisdom for the Modern Media Age with Will Cady, Head of Creative Strategy at Reddit The Look Up! Podcast with Marc Weinstein
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- Education
The Most Important ThingThis conversation was a reflection of how the remarkable shifts in institutions that we’ve seen in 2020 also indicate deeper shifts within ourselves. In this chat, we probed questions about how algorithms shape our identities and whether our identities are even ours to own. Pressing as these themes are now, they have been the foundation of Will's approach to his music and to marketing for the last decade. Join us as we dive in
Also, check out Will’s favorite non-profit, Project Healthy Minds, which is confronting the mental health crisis in America.
About Will CadyWill Cady is Head of Creative Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Prior to this, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; leaning on his years of experience architecting revenue-driving programs that connected brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will has created and executed programs for a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others during his time at Reddit. A graduate of Berklee College of Music and recipient of an Emmy Award (Local NATAS) for Best Musical Composition/Arrangement, Will’s writing has been published in SPIN, Performer, and Death & Taxes.
About Reddit (From Wikipedia)Reddit (/ˈrɛdɪt/, stylized in its logo as reddit) is an American social news aggregation, web content rating, and discussion website.
Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "subreddits", which cover a variety of topics such as news, politics, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough up-votes, ultimately on the site's front page. Despite strict rules prohibiting harassment, Reddit's administrators spend considerable resources on moderating the site.[6]
As of October 2020, Reddit ranks as the 17th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet, with 40.9% of its user base coming from the United States, followed by the United Kingdom at 10.0% and Canada at 5.2%.[7]
Episode Overview:In this episode, I had the privilege of sitting down with Reddit’s Head of Creative Strategy, Will Cady. When I first reached out to Will, I knew that it would make for a fascinating conversation given the quality of his posts on LinkedIn and other platforms. Gladly, this episode even exceeded my expectations. We started off chatting about R/Randonautica – a serendipity machine built on Reddit. We wove in mysticism, archetypal thinking, and of course the challenges of the modern media age. We analyzed the impact that algorithms have on the way we show up in the world and closed by highlighting the importance of mental health. There was a bit of Zen and a bit of Watts along the way. I hope you enjoy!
My Favorite Quotes:“There is life that happens when we look into our screens, and there is life that happens when step out into it.”
“Where do these synchronistic experiences come from? From what we want to see, and for me that is enough for meaning.”
“I’ve come to look at Tarot as a SaaS product, but it’s analog.”
“In my experience, the more space that I leave for synchronicities, the more profound the ideas that I can work with become. It’s almost like working with a cloud computer rather than a local hard drive.”
“At a minimum, our minds are meaning making machines.”
“We’re in a place right now where we’re revisiting the way we make decisions… because we’re in the process of making something new and excitin
The Most Important ThingThis conversation was a reflection of how the remarkable shifts in institutions that we’ve seen in 2020 also indicate deeper shifts within ourselves. In this chat, we probed questions about how algorithms shape our identities and whether our identities are even ours to own. Pressing as these themes are now, they have been the foundation of Will's approach to his music and to marketing for the last decade. Join us as we dive in
Also, check out Will’s favorite non-profit, Project Healthy Minds, which is confronting the mental health crisis in America.
About Will CadyWill Cady is Head of Creative Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Prior to this, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; leaning on his years of experience architecting revenue-driving programs that connected brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will has created and executed programs for a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others during his time at Reddit. A graduate of Berklee College of Music and recipient of an Emmy Award (Local NATAS) for Best Musical Composition/Arrangement, Will’s writing has been published in SPIN, Performer, and Death & Taxes.
About Reddit (From Wikipedia)Reddit (/ˈrɛdɪt/, stylized in its logo as reddit) is an American social news aggregation, web content rating, and discussion website.
Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "subreddits", which cover a variety of topics such as news, politics, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough up-votes, ultimately on the site's front page. Despite strict rules prohibiting harassment, Reddit's administrators spend considerable resources on moderating the site.[6]
As of October 2020, Reddit ranks as the 17th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet, with 40.9% of its user base coming from the United States, followed by the United Kingdom at 10.0% and Canada at 5.2%.[7]
Episode Overview:In this episode, I had the privilege of sitting down with Reddit’s Head of Creative Strategy, Will Cady. When I first reached out to Will, I knew that it would make for a fascinating conversation given the quality of his posts on LinkedIn and other platforms. Gladly, this episode even exceeded my expectations. We started off chatting about R/Randonautica – a serendipity machine built on Reddit. We wove in mysticism, archetypal thinking, and of course the challenges of the modern media age. We analyzed the impact that algorithms have on the way we show up in the world and closed by highlighting the importance of mental health. There was a bit of Zen and a bit of Watts along the way. I hope you enjoy!
My Favorite Quotes:“There is life that happens when we look into our screens, and there is life that happens when step out into it.”
“Where do these synchronistic experiences come from? From what we want to see, and for me that is enough for meaning.”
“I’ve come to look at Tarot as a SaaS product, but it’s analog.”
“In my experience, the more space that I leave for synchronicities, the more profound the ideas that I can work with become. It’s almost like working with a cloud computer rather than a local hard drive.”
“At a minimum, our minds are meaning making machines.”
“We’re in a place right now where we’re revisiting the way we make decisions… because we’re in the process of making something new and excitin
1 hr 6 min