Artist Academy

Andrea Ehrhardt
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Artist Academy

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

  1. 345. Finding Your Artistic Style with Casey Langteau

    2 DAYS AGO

    345. Finding Your Artistic Style with Casey Langteau

    This week on the Artist Academy Podcast, I am continuing the trend of bringing back some of the best, most inspiring, educational, and moving interviews from years past. This one is a look back at a chat from 2020 with Casey Langteau, all about how to find your artistic style. Casey is a New Orleans-based artist with her own beautiful gallery filled with her unique art. She has a very interesting process in which she creates her one-of-a-kind paintings. I’ll let her explain it to you and share how she discovered her unique canvas style. Casey gives us actionable tips to look deep within ourselves to find a style of painting that’s truly unique to each of us. Casey has a mantra she says in her head and out loud, which reflects the purpose of her creations. She has a solid "why" when it comes to putting in the work it takes to put out a heartfelt product at scale. I took a look at what Casey is doing nowadays, almost four years later, and guess what… she’s still painting in this very unique style. She’s in a new gallery, all her own, in New Orleans. Having recently had a baby, her painting subjects have changed (go take a look at her Instagram to see!), but her style is so unique, with such a solid color palette, that I can easily pick it out in a lineup of other artists. She paints with beautiful muted tones and textures. I’ve really enjoyed having her posts on my Instagram feed for the past four years, and I think you would too. Let me know what you think of this week’s replay episode with Casey Langteau.

    29 min
  2. 344. Art, Business, Farming, Travel - BTS with Ryan and Andrea (Ehrhardt) Sanders

    4 DAYS AGO

    344. Art, Business, Farming, Travel - BTS with Ryan and Andrea (Ehrhardt) Sanders

    This week on the Artist Academy Podcast, I finally let my husband take over the interviewer seat and ask questions. We polled the Artist Academy about what questions they had regarding art, business, personal life, and what it’s really like living with a busy artist. My husband, Ryan Sanders, has been asking for this for a while, so I finally obliged him with some time to talk into the microphone. If you’ve ever met Ryan in person, you know his gift for gab. He’s way more of a personality than I am, has tons of sales advice, and keeps me laughing day in and day out. You’ll find this episode entertaining at the least. You’ll also hear a bit more about my daily life, work habits, what it’s taken to grow an art business alongside our growing family, and so much more. Let me know if Ryan should never, ever again take over the interviewer position or if you laughed at all during our conversation. Both are likely.

    31 min
  3. 343. Boss VS Employee Mentality pt.1 - Painting on a Roof! - Last Chance for 35% off the Academy

    OCT 16

    343. Boss VS Employee Mentality pt.1 - Painting on a Roof! - Last Chance for 35% off the Academy

    Take advantage of 35% off Artist Academy Memberships: https://andrea-ehrhardt.mykajabi.com/birthday In today’s episode of the Artist Academy Podcast, I explain how I really felt painting on a roof and all the emotions that came with putting myself in an uncomfortable situation. I also touch on a subject that’s been on my mind lately: the difference between a boss and employee mentality. This is a topic that’s not often discussed, but it needs to be looked at from an aerial perspective. Making the shift from working for someone else—showing up and doing a job we’re told to do day in and day out—to working for ourselves is no small jump. It’s a mindset shift that can hold you back in your art business if you’re not aware of it. Here are some examples: Employee Mentality: Listening to bad advice, then blaming that for why things didn’t work out Looking for someone to tell you what to do Complaining when things don’t go your way Boss Mentality: Owning up to your mistakes Making your own schedule Realizing that your efforts directly affect the outcome of your business Listen to today’s episode to hear my examples and all the other details!

    35 min
  4. 342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

    OCT 14

    342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

    This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY. 35% off Lifetime Membership & 1-on-1 Coaching: Click here 35% off 1-Year Artist Academy Membership: Click hereNEW: ABC Coloring Book! Click here If you were to ask me, “What do you want for your birthday?” I would immediately say, “Please don’t buy me something. I have an Amazon account, and I don’t need any more material things, ever. What I really want is to make a $h!t ton of sales within my business.” There’s something about getting that confirmation email that someone has bought something I offer. It gives such a blast of energy! I have a goal to hit $200k by Jan 1st, so when I sit back and ask myself… “What can I put out that’s going to help me hit that monetary goal? But also, what do I really WANT to promote? What feels good to shout out to the world? Say somebody is going to give me extra money during my birthday week, what do I want to trade it for?” What do I offer currently? Let’s make a list: Murals/Logos Artist Academy Membership (1 year - 35% discount $155 = $289) Mural Money Book (Last year = signed copy) Prints - Canvas/paper art prints, alphabet series poster, custom name prints (Past years = 35% off) NEW: Coloring Book! (Please leave me a review for my birthday! Incentive: $5 off the next book I put out - Simply send me a screenshot of your review) NEW: 1-on-1 Coaching (35% off Lifetime Membership to the Academy - Be coached by me for the entire year!) $3,500 - 35% off ($1,225) = $2,275 Frankly, these are things that I need to promote more often. So, why not give myself a reason to speak about it via a special offer during the week where I’m getting the most attention and my energy is at its highest?! Steps I need to take in order to make this successful:   I’ve given my audience a heads-up that the birthday specials are coming (girls have booked the 1-on-1s already) Only booking 1 small mural job this week Create videos/photos (some scheduled ahead of time) to promote this HEAVILY Create a calendar of planned posts: Monday - Announce all of them, Tuesday - Promote the 1-on-1 coaching and membership option, Wednesday - Promote the coloring book, Thursday - Membership reminders, Friday - Coloring book reminders. Last chance emails!   Link in my Instagram bio I know that it’s only going to work if I’ve been showing up consistently throughout the year. Listen to today’s episodes to hear all of the details!

    39 min
  5. 341. A Wave of Inspiration and Adventure with Julie Kluh

    OCT 9

    341. A Wave of Inspiration and Adventure with Julie Kluh

    Today’s interview is an inspiring story of adventure with artist Julie Kluh. Julie has traveled and lived all over the world via sailboat and now paints beautiful, ocean-themed oil paintings for collectors. Talk about living the dream! This interview is actually one from back in 2020, so I took a look at what Julie has been up to lately, and she’s still painting water! I sometimes envy artists who find their one and only niche and stick with it, because you can see the mastery in their craft, having painted the same type of thing over and over and over. But there’s one new thing I noticed that she’s been up to, which is making rug prints of her art. She has her beautiful wave paintings printed on giant rugs for your home, and they are stunning! I love seeing artists grow and evolve and create new, unique things with art. I know you’ll enjoy this replay of an interview I did over four years ago with the amazing, adventurous artist Julie Kluh.

    48 min
  6. 340. My Highest 🤩 & 😫 Lowest Moments - Happy 11th Anniversary to My Art Business!

    OCT 7

    340. My Highest 🤩 & 😫 Lowest Moments - Happy 11th Anniversary to My Art Business!

    This week on the podcast, I’m celebrating 11 years of full-time creativity/entrepreneurship by sharing some of my highest and lowest moments. I sat down to make a list of the fun, scary, trying times aaaaand some are pretty juicy.  I open up about some REALLY tough times where on the outside it looked like I was having the time of my life… when in reality, looking back, it was my lowest point. There’s so much to learn from making mistakes and being in such a low spot in life, so I’m pulling back the glitter and rainbows to share my tough moments with you.  But it’s not just a sad Sally vibe, don’t worry. I share some of my highest, most prized moments too, AND how I landed the big opportunities! Learn from the things I did wrong and right in this week’s episode. If you want to hear a really juicy episode from years past, listen to this one where I took a customer to court: Episode 198! See the upcoming Mural Meetup schedule: www.artistacademy.co/meetup

    34 min
  7. 339. Painting with Purpose with Sophie Green

    OCT 2

    339. Painting with Purpose with Sophie Green

    Today’s interview is an episode from 2020, where I had a very real conversation with wildlife artist Sophie Green. Check her out! I’ve followed Sophie online for the past four years, and the amount of growth she’s had with her art business has been so well-deserved. I remember messaging her a little over a year ago about how much her paintings have transformed from very good to extremely good. Sophie has always been a realistic wildlife artist, but her paintings have taken on an almost lifelike feel lately. That’s in large part due to the habits and persistence she’s applied to growing her business, all of which she talks about in this interview. Sophie is another one of those artists I would ask to hang out with in real life if she didn’t live all the way across the pond. She’s very real in how she talks about how much painting actually sucks in the middle of the process, and how business tasks aren’t the most fun thing, etc. I know you’ll enjoy this interview with Sophie Green.

    54 min
  8. 338. Eliminate Indecisiveness by Doing THIS 💡

    SEP 30

    338. Eliminate Indecisiveness by Doing THIS 💡

    This week’s episode is the first of many solo episodes you’re about to experience for the remainder of the year. I’m going to be testing out the approach of giving you one solo episode per week that is brand new, while also bringing back an interview I did with a past artist guest (likely from three years ago or more) each week. Why am I doing this?Because I polled my audience (you), asked what you wanted, and you responded. So, I’ll be giving you what you asked for. My energy is super high right now, and I’m a big believer in feeding off other people’s energy because I practice it myself by listening to other podcasts. So, I’m showing up here for you to do the same with me. Take it! Take my LFG energy and go out to paint, sell, promote, and make money this holiday season! NOW is the time to put your head down and promote like you’ve never promoted your art business before. If you need MORE borrowed energy and a roadmap for how to promote, sell, email, etc., I have that for you inside ArtistAcademy.co with our 4th Quarter Success Plan. It’s a proven roadmap on how to navigate the holidays, complete with templates on how I’ve done it (and made money from it) in the past. Onto today’s topic… Eliminate indecisiveness by polling your audience. Simply ask them, “What do you want?” Tip #1: Giving them A, B, or C choices is a much better approach than simply asking a blank question. Tip #2-3: Listen to today’s episode to hear all about it! If you’re doing this for yourself, who cares what anyone thinks?If you’re doing this to make money, your audience’s participation matters. Listen to hear the ways I’ve polled my audience in the past in order to make more money and lead a more stress-free art business. Upcoming Birthday Specials:  35% off the 1-Year Artist Academy Membership 35% off the Lifetime Membership to the Artist Academy + Coaching with me for a year!See the upcoming Mural Meetup schedule:www.artistacademy.co/meetup

    35 min
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4.9
out of 5
200 Ratings

About

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

Information

  • Creator
    Andrea Ehrhardt
  • Years Active
    2019 - 2024
  • Episodes
    345
  • Rating
    Clean
  • Copyright
    © 2024 Andrea Ehrhardt
  • Show Website
    Artist Academy

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