Association Chat Podcast KiKi L'Italien | Editor-In-Chief, Association Chat

In this special association podcast collaboration episode, Association Chat host KiKi L'Italien is joined by four other association consultants and podcasters to explore the growing importance of associations to consider roles like Chief Entrepreneur Officers, and how associations themselves can foster a more entrepreneurial mindset. We also touch on the significance of experimenting with new ideas, enhancing member value, and achieving product-market fit to drive revenue and member engagement. Join us as we navigate the dynamic landscape of association management and the entrepreneurial spirit needed for future growth and adaptation.
In addition to KiKi, this conversation of podcasters includes:
Association Thrive's Joanna Pineda Association Strong's Dave Will The Association Podcast's Benjamin Muscolino Reboot IT's Dave Coriale FOLLOW Association Chat:
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In this episode of Association Chat, host KiKi L'Italien is joined by Jennifer Lewi to discuss the key financial factors everyone should consider when planning to transition from their current job to making their side hustle their full-time occupation.
Learn more about Association Chat's title sponsor, Big Red M: https://bigredm.com/ 
Watch this full, unedited interview on YouTube here: https://youtube.com/live/507jiDRW7mE 
FOLLOW Association Chat:
LINKEDIN: https://www.linkedin.com/groups/13680339/ WEBSITE: https://associationchat.com/ TWITTER: https://twitter.com/assnchat INSTAGRAM: https://www.instagram.com/associationchatlive/ FACEBOOK: https://www.facebook.com/groups/AssociationChat/  Have you joined the Association Chat mailing list? Don’t miss out on important news and updates!  https://mailchi.mp/6400f9e03093/the-weekly-chat 

In this episode of Association Chat, host KiKi L'Italien talks about member retention strategies and answers quirky questions from our community. Discover why consistent communication matters, how to make your events more inclusive, and what superpower KiKi would choose if she could. Spoiler: It involves instant ninja skills!
Tune in for a mix of expert advice and fun that'll keep you coming back for more.

In this episode of the Association Chat Podcast, host KiKi L'Italien delves into innovative ways to onboard new members, sharing practical tips like personalized welcome packages, mentorship programs, and interactive webinars.
KiKi answers a fun listener question.
Tune in for actionable insights, engaging stories, and a touch of humor. Subscribe for more episodes and sign up for the Association Chat newsletter for exclusive content!
 

In this special episode, KiKi L'Italien answers a question about strategies for boosting member engagement in hybrid events. Then, we switch gears as KiKi shares her go-to karaoke song and reminisces about unforgettable karaoke nights in Charleston.
Plus, get the scoop on the exciting Association Chat Road Trip to ASAE Annual in Cleveland, complete with live reporting and insider tips. Tune in for actionable insights, a dose of fun, and a sneak peek into the chaos and joy of association life.
Subscribe now to keep up with the latest episodes, and don't forget to sign up for the Association Chat newsletter for even more exclusive content!

Associations need to focus on financial resilience, innovative pricing strategies, and value proposition in order to thrive in a changing landscape and ensure their existence. 00:00 📚 Associations need financial resilience and pricing aligned with value to thrive, as traditional revenue sources have shifted and competition comes from partners, not other associations. Dr. Michael Tatonetti discusses his new book "Pricing for Associations" and the proprietary framework to align pricing with value, empowering associations to thrive even in tough times. The speaker expresses gratitude for the support and friendship of the person they are speaking to, acknowledging their role in their personal and professional growth. Understanding the importance of pricing is crucial for associations, and the book was written to make this knowledge accessible and organized. Financial sustainability is crucial for associations to continue their work, as the traditional revenue sources have shifted and competition now comes from partners rather than other associations. Associations need financial resilience to continue existing and playing an important role in gatekeeping thought leadership and knowledge. Pricing should be aligned with the value and delivery of the organization's offerings, and regular assessment and data collection should inform pricing decisions. 07:08 📈 Associations are using technology and data to create innovative products, focusing on pricing and value proposition to navigate tough times and declining membership. Organizations are exploring new ways to use technology and data to create innovative products and are recalibrating their focus on current products, membership, education, and sponsorship. There are various ways to price new products, but organizations often struggle with properly conceptualizing the product and end up wasting time and resources on products that don't meet the needs or expectations of their target audience. Associations need to detach their value proposition from being about the organization and focus on new products and pricing frameworks to navigate tough times and declining membership. Understanding the value proposition and segmentation, as well as deep diving into what value is being delivered and where there are gaps, is crucial for associations to stay relevant and make decisions on what features to prioritize. The speaker discusses the importance of understanding membership tiers and pricing strategies to encourage members to upgrade to higher levels. Different organizations have different strategic objectives and it's important to define success for each project, considering factors like profit, serving more people, and increasing membership or credentialing. 16:11 📈 Associations can find financial resilience through accessible knowledge and help, regardless of budget constraints, leading to improved profitability. The speaker discusses methods for finding financial resilience for associations, including the availability of their book for free on their website. The speaker discusses the accessibility of their knowledge and the help they offer to people to find answers, even if they can't engage directly. The speaker discusses the importance of providing information to help elevate the entire association industry, regardless of budget constraints, in order to help improve profitability. Started freelancing in marketing to help organizations, but reconsidered becoming a CEO due to uncertainty of reporting to a board and transient nature of board members. The speaker had to cancel a scheduled talk on leadership at an ASA annual event due to the COVID-19 pandemic, as the topic of office complaints was no longer appropriate in the current situation. The speaker discusses how they initially resisted focusing on pricing for associations but eventually gave in due to high demand, leading to the growth of their business. 23:00 📈 Education Association professionals need