Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50

With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charge.  Join this episode where Joe Martinez, Michelle Morgan, and Aaron Levy — three of the top PPC experts and practitioners tell you how to do that and gain a competitive advantage.  

In this episode, you will learn: 

- what is automation layering 

- how to create automation layering 

- examples of automation layering for bidding, targeting and messaging, and more.  

Our panelists: 

- Joe Martinez, Paid Media Pros 

- Michelle Morgan, Paid Media Pros 

- Aaron Levy, Tinuiti  

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