The SaaS Sprints Podcast (Content Marketing Podcast)

Yaagneshwaran Ganesh
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY
The SaaS Sprints Podcast (Content Marketing Podcast)

The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

  1. How to escape ineffective content marketing: Nemanja Zivkovic

    10/23/2023

    How to escape ineffective content marketing: Nemanja Zivkovic

    In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing strategy 09:00 - Is more content good or bad? 14:10 - What's the first to fix when it comes to content 20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 24:10 - How to compete with content 28:07 - How in-person events contribute to influential content 33:50 - How to think about content promotion 43:20 - Expect content to become more entertaining 46:40 - Rapid Fire 1:00:51 - Connect with Nemanja on LinkedIn 1:02:30 - Parting msg: Keep it funky

    1h 3m
  2. Escape the noise | Master SaaS Content Relevance: Casey Hill

    10/09/2023

    Escape the noise | Master SaaS Content Relevance: Casey Hill

    In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimmability and Digestibility of Content 19:01 - Creating a Distribution Plan 23:54 - Leveraging Customer Stories and Data 31:22 - Effective Strategies for Loyalty Stage Churn 37:49 - Thoughts on Email Newsletter Engagement 43:12 - Measuring Growth with NRR

    52 min
  3. Mapping your content to buyer journey: Adam Turinas

    09/25/2023

    Mapping your content to buyer journey: Adam Turinas

    In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as a base to create content 09:06 - Connecting content to buyer intent 13:36 - What is intent data? 17:20 - Is it reliable to build content strategy based on intent data? 20:01 - Engagement planning framework 25:40 - How to use buyer intent 29:00 - Total Customer Growth Model 31:42 - Rapid Fire 37:00 - Connect with Adam on LinkedIn 37:47 - Parting msg: Know your customer to get better at your craft

    39 min
  4. How to maximize revenue through SEO: Sam Dunning

    09/19/2023

    How to maximize revenue through SEO: Sam Dunning

    In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - Where most SaaS miss out on SEO 03:26 - Starting point of SEO for new websites 08:46 - Demand generation vs demand capture mix 12:28 - What are money keywords 20:25 - Balancing functional SEO and content quality 22:40 - Approach to building backlinks 29:00 - Building content partnerships 29:40 - Components of a great website 36:33 - Rapid Fire 42:42 - Connect with Sam on LinkedIn 43:10 - Parting msg: Experiment and try building things yourself

    45 min
  5. Content strategy for early-stage SaaS: Devin Reed

    08/28/2023

    Content strategy for early-stage SaaS: Devin Reed

    In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Starting as a one person content team 02:49 - First 30 days of a content marketer 04:56 - The power of webinars and mid-funnel 07:20 - Make content entertaining and educational 09:57 - Structuring the content team 11:50 - Measuring content marketing 14:07 - Start with the CEO slide 15:55 - Documenting & aligning on POV 18:08 - Executing on the POV 21:20 - Being intentional about podcasts 25:08 - Role of podcasts in your content mix 27:30 - Rapid Fire 32:14 - Connect with Devin on LinkedIn 32:45 - Parting msg: Pick metrics that align to org goals

    34 min
  6. How to Create irresistible content using Jobs To Be Done: Bob Moesta

    08/21/2023

    How to Create irresistible content using Jobs To Be Done: Bob Moesta

    In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - All those titles are irrelevant! 03:40 - How Jobs To Be Done (JTBD) can influence content 05:19 - What should your product page convey 10:00 - JTBD influence on comparison pages 12:54 - What comparison pages miss 14:27 - The role of TAM 19:02 - Identifying the JTBD for all-in-one solutions 21:54 - Stop selling pain 24:30 - We assume symmetry 29:15 - On-the-spot JTBD case study 38:24 - Product-led is about how well you educate your customer 42:27 - Why Basecamp got rid of free trial 47:03 - What a community really mean 47:35 - Rapid Fire 59:12 - Parting msg: Find struggling moments

    1h 1m
  7. How to create compelling customer testimonials: Dustin Tysick

    08/14/2023

    How to create compelling customer testimonials: Dustin Tysick

    In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Selecting customers for testimonials 03:00 - Creating and repurposing customer testimonials 04:42 - Mapping testimonials to customer journey 07:32 - Don't stop at deal close 08:40 - Framework to map testimonials to customer journey 10:20 - Working with revenue teams to get customer videos 13:41 - Real videos are more important than AI 15:45 - How to make the customer story compelling 18:35 - Hooks and click baits aren't the same 20:00 - Rapid Fire 26:26 - Connect with Dustin on LinkedIn 27:12 - Parting msg: Repurpose repurpose repurpose

    28 min
  8. How content marketing falls short for sales: Scott Marker

    08/07/2023

    How content marketing falls short for sales: Scott Marker

    In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:50 - Why do sales people create their own content? 04:32 - The gap between sales and content creation 08:48 - Talk to sales people 10:44 - How to be a better partner to AEs and SDRs 13:21 - Understanding the sales world 15:27 - It's equally sales team's job to take content help 16:49 - Earning a content champion in sales 18:10 - Rapid Fire 28:34 - Connect with Scott on LinkedIn 29:20 - Parting msg: Always keep learning

    32 min
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5
out of 5
3 Ratings

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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

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