100 episodes

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

Aww Shift Anthony Trucks

    • Education
    • 4.9 • 89 Ratings

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

    Josh Whalen

    Josh Whalen

    In this episode, our guest is Josh Whalen. He is the CEO and founder of Joiwellness. His story is about saving his marriage and how he found a passion for helping others save their marriage. Today, we will learn about his aww shift, how it's shaped his life, and how we can learn from his personal experiences. 
    [4:30] Why should I listen to you? 
    Whether on a podcast show or a coffee shop, or we are running into each other for the first time, I think I’m an honest, authentic guy, either good, better, or ugly.
    [5:21] Can you guide us through your journey to this point? 
    We have two versions of our brand. We have the men’s side, books, and joy on the women’s side. Stepping back to how the company started was my struggle. I’m one of the men whose wife told him to get his shit together or he’s going to receive a divorce letter, and mine happen to be my sex drive. I was in my early thirties trying to figure out why. I went through my journey, which was a challenging and exciting story. And I finally figured out what hormones, testosterone, are and how important it is for men. I found that there are more accessible ways for many women to get therapists, and that's how my brand was born. 
    [7:33] How did you find a solution to this? 
    I have been an entrepreneur in healthcare for 14 years. I like business, adventure, creating, and solving problems. As my struggle started, our clinic shut down for about seven solid months. As that happened, I knew I had to find a way out, and it felt amazing. It changed my life, my wife, my children, and my marriage. With business failing and a lot happening, I had to take advantage of it. I was driven to save other men because I knew I was not the only one going through that. I hate divorce, and luckily, what our company does now keeps divorce. I saw massive opportunities, and it was indeed a combination of many things. 
    [10:33] What was the initial point of doing this entrepreneur thing? 
    There are quite a few. One is compliance, knowing health care. This is not my first time in the healthcare industry. Also, knowing that you need a license in each state, a DEA to prescribe and control substances. Everybody knows that we are different. We don’t sell pills alone. We solve the problems from the inside out, but if you need pills, we can help solve those issues. But we are genuinely here to optimize individuals and solve those problems from the inside out. It is a challenge, and you have to conduct in-depth research, and we do that regularly. It allows us to build a solid rapport with our patients, and we do nothing less than 30 minutes call with each patient. So many chemical reactions in our bodies tell us how to act or feel every day. 
    [15:40] What are the physical benefits of having a sex drive?
    If I look at the testosterone rate, there is an optimal range, and you don’t want to be on that side. Both the low and high have significant health ramifications. We evolve on what we know about optimal testosterone and how it helps with the heart, energy level, cholesterol, and mood swings. Uch is a pol tool, and we are still evolving to it. 
    [16:35] How do you know how much is low and how much is high? 
    This is the kind of issue I have with western medicine. Everything in terms of what we know now is a range; we are based on that range of many other individuals in our general market. For example, healthy testosterone starts from 300 to 1000, and you know when your levels are good or bad. I can tell you that there is a massive difference between 300 and 1000. What we try to do is take a lot of symptoms-based questions and combine them with verifications and confirmation of blood. Most of our guys are somewhere between 700 and 11000 regularly. We don’t like to see people because of what the general population defines. We want the best for every guy out there. 
    [18:35] How does somebody know when to make this decision? 
    I think that decisions lie with every individual

    • 45 min
    What every entrepreneur needs to learn in order to become the CEO with Jason Harris of Mekanism

    What every entrepreneur needs to learn in order to become the CEO with Jason Harris of Mekanism

    In today's episode, our guest is Jason Harris. He is the co-founder and CEO of the award-winning creative advertising agency- Mekanism and the co-founder of the creative alliance. He is also the author of a National best-seller, the Soulful Art of Persuasion, and today we will be unraveling how he has been able to make aww shifts happen for himself. 
    [3:13] Why should I listen to you?
    I think I have a read on people and give quality sound-based advice based on each individual's experience.
    [4:05] What made you comfortable about giving quality advice to others? 
    I've gone through a lot of personal and professional experience. I have done a lot of therapy and love mentoring people. One belief I discussed in my book is that every interaction with someone is meaningful. That's my mindset when interacting with anyone. 
    [5:15] What were the lessons that taught you that? 
    When I started as an entrepreneur, I hoarded my contacts. The way you network with people, the way you connect with people, and the way you look out for people. Everyone wants to succeed. It should not be about your success only but your network's success. It's about your community's success. That idea boomerangs effect of giving things freely to others, whether it's advice, counsel, connections, or mentoring. You're giving something to someone but getting something back when you do that. You're getting the power of influence and giving, which is good for your soul and spirit. It was a learned skill for me. I had to practice generosity until it became a habit, which has done so much for me. 
    [8:15] How did Jason develop as a human to eventually become a CEO in life?
    Many still struggle with figuring out their passion and what they want to do. I was fortunate because I was a high school kid and knew I wanted to go into advertising. I knew my passion, enabling me to work in other companies. I'd carry a notebook and learn from the people who managed the company and me. I knew I was an entrepreneur at heart. I was eager to learn from other entrepreneurs before starting my company. When I set up my company 17 years ago, I set up values that the company would uphold. I didn't know I would become the world's best CEO, but I see how you treat people and how they feel at your company is essential. That was the culture. 
    It's about talent and culture, which served me well. I also believe that the other most important thing in leadership is transparency. When things are good and evil, changes you have to make, where you want to go, and what the vision is-the more, you talk to the company along the way, bring them up to speed, not taking decisions with people beyond closed doors. That's transparency. 
    [10:55] How did you get to the point where you feel comfortable opening up to others in your company?
    I think you have to get over your ego. There is an old-school leadership style where you always feel like you're totally in control, but I don't think that resonates today. I think what resonates today is being honest about problems you're going through in the company. You can have a plan on how to get through it, but everybody responds to being in the know. I think that's a foundational way of being transparent. You don't have all the answers; you need help as a leader too, which allows other people to be true to themselves even when communicating with a client. 
    [14:18] Why is taking care of people beyond work important to you as a CEO? 
    I'm a big proponent of leading with vulnerability and transparency. I want each of our foundational values to be weird. Weird in that we want people to show up as who they are. We do not want a work persona and an outwork person. We want them to come in with their point of view. But in terms of mental health, I think it's essential for leadership to show the importance of healthcare. Mental healthcare is as important as physical healthcare. We're at a time when we went through a pandemic. A lot is going on out there. I s

    • 48 min


    In today’s episode, our guest is Vishen Lakhiani. He is a creator, developer, and entrepreneur who has created things for the benefit of others. He is not just a dreamer but an implementor of ideas. His ability to create something and impact lives are incredible, and today we will be unraveling his journey.
     [4:40] Why should I listen to you?
    Because I get America and Astonia, I probably have done all the most fantastic and fun things in Astonia. 
    [8:00] What is the origination of your impactful combination? 
    To provide a better education than 99% of the world's universities. You have to know that education is inaccurate, and better education and understanding how we are doing that. It's not worth building upon the whole foundation. You've got to create a new foundation that is entirely different. Let's talk about the first five pillars. First, most schools inarguably teach nonsense. Most of us get stuck in life with our relationships, jobs, and careers, but we do not learn this. So we first look at how humans can be better and make that a curriculum. We currently measure 300 different aspects of human development. We also look at relationships, health, mindset, and spiritual aspects. We believe that if these areas are well concentrated, the world will provide better kids. We also offer the best teachers with beautiful books with a license.  
    [16:20] What are the innovations that got you here now?
    It started in 2001. I moved with $30k to move a company and had this community tech idea on how to go about it. I figured out a way to launch it and felt like I had wasted a lot. I started working in a company at 25 and figured out that it was more complicated than I had thought. I was to sell books, and nobody was buying them. Somewhere I got on google, and I started searching for help. I attended a class I was the only one who attended, and the first thing I learned was intuition. Now, I'm using my intuition. I guessed who to call, and I only called who my mind was on, and my sales doubled. My sales doubled, and I keep going down into it through that. I became the vice-president of sales with no prior background. I stayed in the company for 18 years till I had the intuition to leave. One of the things we do is collaborate with the growth marketing team, and when we find excellent stuff, we work hand in hand and put all of these programs on one platform, and the company starts skyrocketing. 
    [25:55] What was the process behind writing your new book?
    I decided to study meditation deeply and learned every aspect of it. I went deep into it and found out that most people quit out of boredom. It is different from the kind of meditation that wants you to stop. You can't calm an entrepreneur's mind because their mind is always creating. But someone believes you must clear your mind and focus on your thoughts. There are six phases of meditation. The first three things are compassion practice, gratitude, and forgiveness. Forgiveness is essential, and studies have shown that it helps to improve our brains and daily lives. The subsequent three phases visualize your future, commanding your day perfectly, and phase six, asking for support from a higher power. I see God as someone I can turn to for higher capacity. When you do it every day, it changes the way you show up in the world. 
    [31:45] How do you master your day?
    Most of the time, when we wake up, we are not intentional about how our day will unfold. It depends on where you are, but if you are on the negative side of life, being deliberate works best. Most people start their day on default, but if you believe you have power over how you experience life, you are good to go. It all starts with your brain. You will be in charge when you command how you want your day to be. When you go to a restaurant, and something terrible happens, you might not be upset because your mind already believes you will have a fantastic lunch. It goes on and on. Meditating leads to a perfect

    • 47 min
    Michael Brandt - Biohacking your most optimal self

    Michael Brandt - Biohacking your most optimal self

    In today's episode, our guest is Michael Brandt. He is the creative product founder of Ketone IQ. This is not an ad, but today, we will unravel how he figured out the product and its whole process.  
    [2:32] Why should I listen to you?
    When I meet people, I try to make them smile or laugh. I don't think you should talk to me because I am a CEO or successful. The reason why you should speak to me is that we are hitting it off at the present moment. 
    [4:10] How did you become the human you are today? 
    I didn't always fit in at school. I got a lot of check marks on my report card for areas to improve my behavior. I never felt like I was doing something wrong. I did my homework. I wasn't a bad kid, but I got a lot of beef marks against me, which gave me an exciting stance regarding the authorities and system. My parents didn't like that I always got check marks on my cards, but they were generally with me. They believe I'm not a troublemaker and always advise me not to upset my teacher too much. They didn't overly scold me but understood me and the school system. That's part of what made me back in the day. 
    [6:19] What was your journey through high school/college like? 
    I had the good fortune of getting into Stanford for college. I was surprised that I got in because I don't think I have the intellectual caliber, but my grades were solid. I did a lot of extracurricular activities. I took advantage of all the resources I could and majored in computer science. I'm not coding in my day job, but it taught me complex principles about good system designs. I have always been interested in new technologies coming out of the world and the user experience they offer. I also worked at Youtube as a product manager, and I also worked on the autoplay feature. 
    [9:12] Was it something you mind doing, or did you have to build the failure?
    I'm not afraid of failure; it has helped me step into a new area in my life so many times. People try to tell us that we are not good at new things, which can have significant cognitive dissonance with our sense of ego. Everyone has general self-confidence, and I think everyone is good at at least one item. As you get good at that thing, it contributes back to your pool of confidence. After graduating from college, I realized that the human body is the next platform for innovation. I got into biohacking, and I was into nootropics, trying many different things. I started getting into marathon running. And I got good pretty quickly. I started taking the engineering approach to my own body. 
    [16:55] Can you unpack your journey on this path? 
    For me, it was essential to go into a macro space with other factors that contribute to the success of that space. We launched a company called nutribox, which was one of the first nootropics company shark tanks. We got covered in the New York Times, Bloomberg, and businesses everywhere. 
    [23:23] Can you break down the benefits of ketones in somebody's life?
    Humans are unique species in life. Your body has two energy systems, which are the sugar energy carbohydrate energy system and the fat ketone energy system. Your body can store so many carbs; if you don't eat for a day or two, you will run out of your carb store. An interesting fact is that babies are the only primate that has fat. Primates don't have fat as infants, and the reason is that humans don't always have carbohydrate availability. Your body needs to be able to supply your brain with energy, and that energy comes from fat/ketones. Whenever your brain is doing a high degree of activity and stress, you need power from somewhere, and when you have ketos, you can strengthen yourself with it. It doesn't stop your body from producing its ketones. It's for refueling your body when required. 
    [32:22] What was your AWW shift moment like?
    I do not consider myself the best, but I can communicate effectively. My aww shift moment is figuring out that I am good at all the languages in the stack. My sp

    • 55 min
    Amy Porterfield - How to make a living doing what you love

    Amy Porterfield - How to make a living doing what you love

    In today’s episode, our guest is Amy Porterfield. She is an online entrepreneur and also helps other entrepreneurs build successful online businesses and profitable digital courses. She has been able to make successful shifts happen by building a business and a family. Today, we will be unraveling her journey and how you can also implement her ideas on how to be better. 
    [3:35] Why should I listen to you?
    You should listen to me because if you are interested in starting an online business, you need to hear from someone in that field first. If you are looking for honesty and want to know what the online business looks like, I'm your girl. 
    [4:10] Where did you get the strength to dive into this business? 
    I would say that I'm a corporate girl turned entrepreneur. I left corporate for entrepreneurship. When I became an entrepreneur, I held back my experience, struggles, challenges, and pains because I felt like I was a professional person and I should keep it that way in my business too. No one wants to hear about the struggles behind the scenes, just the good sides, and I began to realize that I was wrong. My audience didn't really know me, and it affected the kind of connection that I wanted to build with them. There was a podcast video where I shared my deepest secrets with my audience, and my audience turned out to love them. They love it, and I realize that people love genuine human connections. 
    [6:30] What was your experience of recording and posting your first video like? 
    There were so many moments that I decided that I was not going to post them. I reached out to one of my friends, and she said that I was not being honest enough. I needed to be real and share where I was emotionally ill. She said I should tell my whole story, stress and all that affects it. There were many times that I felt like not posting the video, but she encouraged me to be real and share it with my audience. At first, it was scary, but at the same time, I felt relieved. I felt like something was taken away from my shoulders, and that was the point where I started to love myself more. 
    [8:30] How did your journey from being an employee to an entrepreneur take place?
    I struggled with my doubts and fears. I worked for Hally Davidson and I was at the marketing level and I moved over to work for Robbins. I was the director of content, and I was privileged to travel around the world with her to create quality content on stage. It was incredible, but something happened. One day, Robbins brought some marketing guys into the office. She asked me to come in and take notes. This is very humbling and, through that, I was able to learn from their business. All I heard was freedom. These guys talked about how they are their bosses and how they are doing what they love. For the first time in my life, I realized that I was not free. I have been working for someone else ever since I got my first job. From that point on, I decided to learn and took the lead. At the time, I was doing social media for small businesses, but over the years I have been able to transit into something I love.
    [10:50] Did you start as a side business or did you quit your job first?  
    I'm a really big fan of the side hustle. I got clients when I was still working with Robs. I also had a few clients when I left, but it was a step of little faith. I quit at a point and, for two years, I did service work. What I hated about it was that I wasn't working with people one on one. I could not keep up with their dominance. I didn't gain the freedom that I thought I would, but I didn't stop the process. I continued to try until I was able to figure out everything. 
    [12:35] What gave you hope that changing something would create what you would love?
    I am really big on getting clear. What do I want and why do I want it? I left Robins because I knew I wanted to be my own boss. It was very clear that when I got into the business that I hated, I didn't go to get my job back. I t

    • 46 min
    EksAyn Anderson - This Will Make You Rethink Your Parenting

    EksAyn Anderson - This Will Make You Rethink Your Parenting

    He is a speaker and author and has also been featured on Forbes, TV shows, and business blogs. In this episode, we will uncover how he has been able to make successful shifts happen. 
    [3:30] Why should I listen to you?
    I was eight years old when my mum died. I knew what life was like before she died and what life was like after she died. There are tiny little things she did when I was young that still profoundly affect me today. 
    [4:40] How did you handle that experience at that age?
    When I was a kid, I drew trees with branches, but I changed my style at one point. I started to draw them in the way that the other kids did. I followed them just because I wanted to fit in. There was also a time when I went out to play league with the other kids, and when I got back home, mom suffered from a severe headache. I remember hugging her and telling her that I loved her. I was scared and anxious till the following day. The next morning, when I woke up, I saw only my dad with many friends and neighbors. 
    What happened was that mom had a cerebral hemorrhage, and a blood vessel in her brain had burst. She was declared dead and was on life support. The life support was taken off, and she was declared dead. How do you think I draw trees now? I pull them the way my mom wants. I draw them in a way my mom would have loved if she had been alive. I've learned that what we do in our homes as dads or parents in our families will be more profound than what we do at work. Our grandkids won't care about what we did at work but what we did as a father and a parent. Our roles as parents affect us so much that the generations will do them.
    [14:50]  Do you think there is a part of her that still lives in you through how you parent your kids?
    Well, I hope so. Not everything I learned from my parents was 100%. Some were painful experiences, but I think that the things she did affect my kids today. I think they will affect many generations, my grandchildren, and it will go on for a very long time. 
    [16:10] Do you mind sharing your family dynamics?
    I have a wonderful wife, a spiritual supermodel, and five great children. I have realized in parenting that we try to punish them when they don't do something right. However, if you want a behavior in your kids to grow, you water the behaviors you want to see grow with attention. I was horrible at parenting for the first few years, but I learned. One day, my daughter walked up to me and told me about how she made her bed, prepared her lunch, and all. It was a behavior that I would love to see grow in her, and I praised her for what she did. Fortunately, she did it again. Anytime she did, I acknowledged those behaviors, and she did them again and again.
    As dads, we have a unique ability to find strength in our kids.
    I think it's appropriate for us to acknowledge the excellent behavior of our children. It does not have to be every time. It is more effective when it is staggered. 
    [28:09] How do you navigate being a father of five kids?
    It's fascinating. If we look for opportunities, kids want to do hard things. But sometimes, they are quashed by us. I will tell you a story. When she was five years old, my daughter told me she would love to hike a mountain with me. I could have stoldher that she couldn't, but I asked her why she wanted to do it, and she said she just wanted to. I told her she could do it if she wanted to. I told her we were going to hike for so long that she could feel pain at some point, but she still wanted to. She followed me, and we walked. She walked 15 miles, and when we got to the top of the mountain, there were people up there, and they applauded her. From there, she got the confidence to do a lot of stuff. 
    [48:23] What promise did God make to the world when he created you?
    I do not know if I know the answer quite yet, but I know that I am on a mission to help as many marriages and families as possible because it's the thing that will benefit society more than anythin

    • 51 min

Customer Reviews

4.9 out of 5
89 Ratings

89 Ratings

Sadie Pearl Owens ,

My favorite way to start the day!

What an absolutely amazing, podcast! On today Anthony said he doesn’t even know if his viewers like the first question of “why should I listen to you” that he asks every guest and Anthony, the answer is YES. That’s actually what made me keep listening… and I’ve been creating that answer for myself as I was just so blown away with all the confident answers your guests have been giving. I’ve noticed the new episodes are uploaded every other day so I’m listening to old episodes on the days in-between. Such a brilliant podcast my friend!!!

Cookie0324 ,

Please fix audio issues!!!

I love listening to Anthony and all the amazing guests he has on but the audio needs to be fixed! Before Anthony’s voice was so loud and all guests were so quiet I’d have to adjust the volume every single time they switched back and forth talking. The last two episodes, the volume has been great but now it’s not lined up correctly. While the guest is still talking, what Anthony is saying goes over the top of it then when Anthony is done talking there’s a silent pause. Both issues are extremely annoying to listen to for 45 minutes. I’m sad to say, if these issues aren’t fixed, I’m going to have to stop listening.

hgdghjuyrfchh ,

Such a pro!

I loved being a guest on Anthony’s podcast. He is a natural talent and a delight to talk to. We had a refreshing, meaningful, uplifting conversation. I appreciate his perspective and professionalism. So fun!

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