103 episodes

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

Aww Shift Anthony Trucks

    • Education
    • 5.0 • 86 Ratings

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

    Brian Dawkins - Creating the life you want

    Brian Dawkins - Creating the life you want

    In this episode, our guest is Brian Dawkins. He is a coach and also the author of a book titled, “Blessed by the best”. 
    He has successfully climbed to the top of the success level but the cool thing is we are going to talk about the things that happen behind the scenes, how he became successful, and also pass the message to other people.
     
    [2:48] Why should I listen to you?
          My personality is really to listen more than I speak. I know how to be in my workspace and when it’s time for me to speak, I know what to do with it. Being blessed to have had some of the success that I have in life, I understand the significance of framing/reframing a situation and what that situation can bless you within the present to have your future. 
         The level of success that I have also attained helps me to know that I have wisdom that should be shared with somebody else.
     
    [4:58] What is the moment that shifted you to where you are now?
          While growing up, I was the smallest kid in the neighborhood and I always thought I had to fight which I did. I went through diverse of pain and disrespect and at some point, I had to use those things as a platform to grow. The majority of success that I have had in my life has come out of pain and that pain has taken me to different heights that I would never reach if I had not made use of the pain and disrespect to grind and work harder. 
       I was able to make use of the negative things that happened to me as part of my growth process and that is one of the main ingredients for success. 



    [8:50] If you think it wasn’t supposed to be you, where did you get the ability to attain the height of success? 
     
          I was blessed to have my parents around me. My father not only played the role of a parent but also proved to be a man. One of the things he taught me was that whatever you start, you must finish. He developed in me the mindset that I should always give more than what is expected of me. What I learned from him became a part of me and also a major principle in my life. 
            My mum also taught me that you don’t start a fight and not finish it. You must fight in a way that they have to pull you off the person. So my dad taught me how to grind and my mum taught me how to fight.
     
    [13:26] How did you show up differently whenever you make a mistake? 
          I’m extremely hard on myself so I am brutally honest with whatever I see. I wasn’t solely a perfectionist but I expected a whole lot of myself. Whenever I make a mistake, I am extremely hard on myself and I make sure that I get back to practice. So, I always make sure that I never make the same mistakes whenever I recognize them. 
         I was treated badly by my team and as time pass by, I begin to love them and develop the mindset of never letting them down. 
     
    [20:25] Did you ever experience the fear of being judged by people when you want to talk about what you are going through?
     
       What I’m going through is not for everyone. I call it cerebral wellness and it is important to me. First, I can not do it alone. As men, we were made to believe that it is wrong for us to be emotional. We should always bottle up our emotions but at a point, l had to speak up. I begin to talk about what is affecting me without the fear of being judged.
     
       
     
    [22:48] How did you navigate to the shift moments especially when you don’t have an outlet?
           When you think you don’t have an outlet, you do. There is at least one person you can always communicate with.
     
    [33:05] What are the things that help you get back on track whenever you make mistakes?
         If you expect to always have success without a fall, then you are already in the wrong space. You will fall short and you have to pelf to fall short at some point in life. You are not trying to fall but you will at some point. If you fall and it hurts you, you might have t

    • 1 hr
    Emmanuel Acho - Living Limitless

    Emmanuel Acho - Living Limitless

    In this episode, our guest is Emmanuel Acho. He is one of New York’s Bestselling Authors and also the creator of Uncomfortable Conversations with the Blackmen.
                    
    Emmanuel Acho is part of the people who don’t set defense. He knows what he stands for and what he stands against. He is not just someone with a strong opinion but with a strong set of experiences that leads to opinions that have weight.
     
    [2:53] WHY SHOULD WE LISTEN TO YOU?
     
    I picked up a football and I made it into the National Football League. I picked up a pen and I became a NO. 1 New York Best Selling Author. I picked up a microphone and I won an army. So, my works and credentials truly speak for me. I barely talk but when I do, then I must be saying something very important.
     
    [6:00] WHERE WAS YOUR IDENTITY CREATED?
     
    While growing up, I watched my parents work hard and progress through their hard work so I can say that is where my identity came from.
    To me, success is oftentimes a more committed dedication and opportunity while luck is when operation meets opportunity. While luck is relevant without operation, it is also irrelevant without opportunity. I don’t believe my identity is in my athlete. My identity is truly in my character and work ethic.
     
    [11:45]  Whenever things fall apart, why was it one of the most painful moments, and what do you take from it?
     
    I learned that it is important to keep going to work, keep excelling and keep getting better. Sometimes in life, you have to choose not to see what you see. You just have to choose not to believe your eyes in some situations.
     
    [14:13]  I do not believe in it that all your goals kind of fall apart, what is your perception about this?
     
    Chapter 11 of  Illogical, my latest book in partnership with Oprah is called goals are dumb. Goals are stupid. If you set a goal and achieve it, congratulations but what if you could have done more?
    If you set a goal and do not achieve it, you will ruin your self-esteem and self-efficacy. Instead of setting goals, have an objective with no limitations.
     
     
    [22:18] Where do you know when to listen to some people?
     
    It takes a lot of discernment. The apple air pod has a transparency function and a noise cancellation function so do we humans too. We have to ultimately live life with both. Sometimes, you have to completely cancel out any form of noise while sometimes you just have to let in some feedback so that you can improve as a human being.
     
    [25:30]  What promise did God make to the world when he created you?
     
    I am not super talented, or super skilled but I’m obedient and I think God’s promise is that he is going to bring forth someone obedient enough to use his skills to try to change the world.
     
    KEY QUOTES
     
    [17:40-17:41] A goal is an end at which energy is aimed while an objective is simply energy aimed in a direction.
     
    [20:35-20:36] All we focus on in life is what we can see and what we can quantify not realizing that some of our biggest hardship moments are unquantifiable.
     
    Learn more about Emmanuel Acho
     
    Twitter - https://twitter.com/EmmanuelAcho
    YouTube - https://www.youtube.com/c/Acho/featured
    Instagram- https://www.instagram.com/emmanuelacho/?hl=en
    Linkdin- https://www.linkedin.com/in/emmanuel-acho-ba35a2b9/
     

    • 27 min
    Dr Robin B - Pharmacist Fitness and Full Expression

    Dr Robin B - Pharmacist Fitness and Full Expression

    In this episode, our guest is Dr. Robbin. She is a Pharmacist, entrepreneur, podcaster, and social media influencer who encourages fitness and full expression through her brand. Robbin uses her knowledge in the medical field to create amazing products for fitness and also add value to others through her social media platforms.
    Dr. Robbin has successfully combined the medical field and social media to influence lives positively. She has created something great in life and still doing that. Today, she shares her journey of being a pharmacist, social media influencer, and adding value to others.
     
    [3:05] Why should we listen to you?
                                                                
    I am a product of my environment and living has made me gain experience. If I’m going to talk to you or share advice, it is going to be about something that I know. We live in a world where people try many things which I have done too but the most important thing is trying and succeeding and this can only happen with discipline and consistency.
     
    [4:42] Where did Dr. Robbin begin?
     
    I love medicine and have always been good at science so I started working as a pharmacist technician. I was good at graphic design, and website building so social media came naturally to me. There is a difference between being an influencer and being influential so I take my time to give back to students by adding value to them and also mentoring them.
     
    [9:00] Did you know you were going to step out and do socials or did it just happen?
                      
    It's funny I have the same amount of experience and ambitions as a social media influencer and a pharmacist because I did everything at the same time from high school to now.
    You must have leadership qualities to apply to medical school, which prompted me to launch a business of which I was the owner and which also served as a platform for community development.
     
    [12:33] What are your intentions when bringing up content?
     
    I think it is important to create organic content. Videos are also a way of showing who you are and this is so evident. Your followers want to know you, they want to know what you can offer them and before you can achieve this, you have to put yourself out. I would advise anyone to make use of reels, trending audios, and hashtags, and also have something educational to teach.
     
    [14:08] What was the building of your brand and how do you get to it?
     
     It came to me as a vision. Some people go to pharmacy school to become pharmacists, while others want to use their skills to help the business grow.
    For me, it's the other way around as I consider how I might use my understanding of medicinal ingredients to create things that can change people's lives. I'm a busy professional who understands that most people don't have time to look out for themselves. So, I created the face wipe product to streamline the routine of skincare and fitness.
     
     
     
                                                             
    [16:30]  What are the things you’ve gone through to keep this business running?
     
     This is the most difficult for me. All because of what I do, it appears to be a full-time job; I manage everything myself, including social media, advertising, and everything else, but that's something I'd like to change this year. It's also crucial to have someone on your team who believes in you. It's not a good option to hire folks that don't share your vision. You can’t do everything. Work hard, gain new skills, and hire someone to do the work for you.
     
    [18:08] How do you know when it’s time to bring a team on?
     
    I would say when you are into the product business. You need more hands. You will want to add more aspects like a newsletter and this will require a marketing person. How fast you want to go will determine if you

    • 45 min
    Sara Lovestyle - What's Your Lovestyle?

    Sara Lovestyle - What's Your Lovestyle?

    In this episode, our guest is Sara Lovestyle. Sara is a Lifestyle Influencer and Social Media Expert who inspires power at the intersection of health, beauty, and consciousness through her “Lovestyle Movement!” She champions The Lovestyle Movement by channeling her fitness goals to elevate as a Lovestyle Warrior in all areas of family, purpose, and play for the everyday modern woman. Sara has crossed many finish lines in ways that most people wouldn't get past and still create something great in life, let alone give it back to the world.  Today, she shares her journey of being a mother and creating an impact on others.  
    [1:52] Why should we listen to you?
    I have this strange ability to make you believe that you are the exception because my faith is so important to me. We live in a really tough world right now where people need encouragement, love, and compassion. This is where the lifestyle part of my brand comes from. I love to pour into people. If we're having a conversation, the idea that something is a dream isn't possible. I'll probably bully you into believing that it's real because I am going to challenge you, but also have a conversation that is hopefully enlightening, where we can learn from one another and share experiences.
    [3:20] How would you explain who you are?
    Many times, we go into either characteristic, or people will go into their titles. But the reality is who you are at the core. For me, I am compassionate, kind, smart, and brilliant. I believe in doing items every single day. But also, I am faith-filled. I truly believe in everything I tell myself, even if I don't always believe it. Having that conversation about everything I am, even the parts that aren't necessarily the best, is okay, because those are who I am.
    [4:45] Self-Affirmations
    My parents are incredible. Very early on, my father would instill in me, “Listen, you are kind, you're smart, you are brilliant. You tell yourself this stuff every single day until you believe it.” Then you become an adult, and you realize life is an interesting journey. I do affirmations every single morning for 10 minutes. It may sound dull, but I have them written on my mirror and my vanity, in my bathroom, and my office. If I ever have moments where I'm not feeling beautiful, I can look up and tell myself I am beautiful.




    [11:39] What was your journey to getting a message refined that resonated?
    I started as a beauty influencer because I thought I would like it. That was the cool thing to do six years ago. I realized quickly that the power was in my storytelling. The second I started talking, everything changed. People were receptive. My brand is a lifestyle brand because the fitness element is important because I was overweight and heavy during my heart attack. As a mom, there's the self-care element where I needed to give and give, and I forgot about myself. Then there's the part about telling the story of motherhood and that journey, and talking about my son was hands down the most difficult part for me. Everyone was receptive, and the brand grew quickly because I didn't have to pretend to be something I wasn't.
    [15:52] Nothing is Impossible
    I was afraid of imposter syndrome. I was afraid that I would not be accepted if I could be honest because I started as an influencer. The reality is that you can influence one person, or have one follower, and still be identified as an influencer. I want to show people what is possible, truly limitless.
    [17:49] Journey of investment return
    What's interesting is it started with the investment of a relationship. There's also an assumption that an investment has to be money, and it's not. I realized quickly that I could use the leverage of my platform to get a board seat. I could leverage a company that maybe did not have the funds to pay me as a creator. But you have some shares, though. There are so many aspects of an influencer that could begin. But there are routes to getting a seat at that ta

    • 48 min
    Sal Frisella - Phorming A Great Life

    Sal Frisella - Phorming A Great Life

    In today’s episode, our guest is Sal Frisella. He is the President of 1st Phorm International, an established premier supplement leading brand in the industry. Their mission is to change the world one person at a time. Built by creating thousands of positive and fun relationships, 1st Phorm strives on being people-focused and helping people become the best version of themselves. Today, Sal talks with us about the importance of building relationships with people. 
    Why should we listen to you?
    [2:38] I try to give you an option to not listen to me because I keep pestering until you walk away. I've learned a long time ago that life is about the company you keep in the people you surround yourself with. Having a great conversation never goes out of style. I've met great people in random places that I'm still connected with to this day. I think that's the beauty of today's world. A great opportunity that we all have is social media. Learning to have that conversation and be comfortable getting uncomfortable with another human, you realize is that we're all the same. I'll give you an option to not listen to me. But I do have a good story in relationships.
    Understanding Others 
    [6:06] Our stories are all uniquely different. However, they're all strangely the same. What you struggle with is very similar to what I struggle with. I've been fortunate enough to understand how humility plays a great role in having those conversations. I may not have gone through every struggle that everybody has, but I felt insecure, defeated, and felt I was not enough. I understand all of those things that everybody struggles with too. 
    Helping Others Change their Lives 
    [8:36] I got through many struggles in my life by having other people listen to me. I realized that I could provide that same service to other people, listening to them and letting them know that they're not alone and let them know that it's okay and we'll get through it. As long as we're willing to put in the work and make an adjustment, we can get through anything. I think that progress in life just steamrolled into what we do for a living now, which is help people change their life.
    Being a Leader to Others 
    [11:24] I realized I wasn't giving my life and baseball the respect it deserved because I wasn't paying my dues the correct way. It took the gift from me, and I had to process that. I think that shift allowed me to go through that struggle and realize that I couldn't go through it alone. I needed other people who I talk to and can listen to me. It wasn't some special gift that they gave me other than just the ability to listen to me and help me process some information. It changed my life so drastically that I realized to be a good leader, I had to possess those abilities to listen and help people through struggles.



    Greatest Gift in Life 
    [15:21] Experience is the greatest gift in life. In order to have experience, you have to go through some of the things that you don't want to go through. To help an individual go through it; you have to relate to them and tap into what they want to be.
    Taking the Harder Path 
    [19:01] We are conditioned to take the lesser path, the easier path. Earning your respect for yourself is by taking a hard path. I have learned that through conditioning myself to take the path less traveled; I've learned to become a little bit harder, more mentally tough, and more sensitive.
    Lessons for a Man 
    [21:32] I had to learn about not knowing the answer. And that's a hard thing, and being able to ask somebody and rely upon somebody else, realize that they might have the answer, and be able to express enough humility to ask that question is another shift in life. When you start asking these questions, these are great transitions of life because that's a progression as a man, as a leader, and it's a progression of learning to trust and build those relationships so that you can go through the journey together. 
    Allowing your Tribe to G

    • 51 min
    Mally Roncal - Making Beauty Beautiful

    Mally Roncal - Making Beauty Beautiful

    In this episode, our guest is Mally Roncal. Mally is a makeup artist, founder, and president of Mally Beauty. She has worked with many A-list celebrities such as Beyoncé, Knowles, Rihanna, Celine Dion, Angelina Jolie, Jennifer Lopez, and many more. She also served as a spokesperson for Sephora before founding her company. Mally regularly appears on The Wendy Williams Show, The View, The Oprah Winfrey Show, Rachael Ray, and today as a beauty expert and pens editorials for the New York Times, Huffington Post, and iVillage. Catch her in this episode as she shares her journey of how she got into the beauty industry and finding her purpose.
    Why should we listen to you?
    [3:04] You should listen to me because not everybody feels everything as much as my heart and my soul. I always have this blessing and curse that I feel everything a hundred times more than the regular person. I need to digest all the crazy things that go into this world that we all as humans live in the same string. We all have different life experiences. But we all go through these feelings.
    How did you get into beauty?
    [17:24] I originally wanted to be a doctor because that's what my parents were. I realized very soon that that was not going to be my career. My purpose was not to be a doctor because I wanted to do my hair. I fell in love with fashion and beauty and glamour and all that. It's just something that my mother and I shared.
    What are the aspects you saw that most people didn't see that allowed you to grow?
    [23:16] There was artistry or people in the fashion and beauty industry. There was always an amazing universe where they had all the actresses, and I could see what they were doing. I became so passionate about transparency in that.
    [28:46]
    I love that there is an incredible opportunity right in front of us. Everything that is happening has a reason behind it, and the universe has a reason behind it.
    What are you trying to do?
    [33:53] I am no longer worried about everybody's feelings. I realized that I had to take my time. I sometimes think I'm good at telling other people what to do. But I realized that I had to practice what I preach. The premise is that both my husband and I are very similar in that way. The point is you can choose positivity, and you can choose to be happy. You can choose to find joy. You can choose joy. You can cry or get sad. You can do all that, but then you have to get back up and get to work.
    Finding yourself
    [47:43]
    This whole COVID situation has been a terror. All of us are trying to find the silver lining. Personally, it stopped me dead in my tracks. I was on the road working when I realized that I had to learn to accept myself. I wasn’t able to take care of myself spiritually and physically. That made me realize what was more important.
    What promise to God make to the world when He created you?
    [50:41]
    God promised that He would bring the most loving human. And that I strive to show love. Remember that you are what you see. We do what we do, and we do it with heart and passion.
     
    Key Quotes
    [30:44 – 30:54] “It's not about the time after what it is. I realized how fast it felt. That's where the fear came where it felt like it was a blink of an eye.”
    [33:19 – 33:26] “The creation process is the only thing that exposes you to the nuances of something new that creates a difference.”
    [35:15 – 35:36] “You can choose positivity. You can choose to be happy. You can choose to find joy. You can cry or get sad. You can do all that, but then you have to get back up and get to work.”
    [45:09 – 45:11] “We always have more. The biggest room in the world is the room for improvement.”
     
    Follow Mally Roncal:
    Linkedin: https://www.linkedin.com/in/mally-roncal-38a5279
    Facebook: https://www.facebook.com/mallyroncal
    Instagram: https://www.instagram.com/mallyroncal/
    Twitter: https://mobile.twitter.com/mallyroncal
    Website: https://mally.com/
     
     
     
     

    • 57 min

Customer Reviews

5.0 out of 5
86 Ratings

86 Ratings

Sadie Pearl Owens ,

My favorite way to start the day!

What an absolutely amazing, podcast! On today Anthony said he doesn’t even know if his viewers like the first question of “why should I listen to you” that he asks every guest and Anthony, the answer is YES. That’s actually what made me keep listening… and I’ve been creating that answer for myself as I was just so blown away with all the confident answers your guests have been giving. I’ve noticed the new episodes are uploaded every other day so I’m listening to old episodes on the days in-between. Such a brilliant podcast my friend!!!

hgdghjuyrfchh ,

Such a pro!

I loved being a guest on Anthony’s podcast. He is a natural talent and a delight to talk to. We had a refreshing, meaningful, uplifting conversation. I appreciate his perspective and professionalism. So fun!

MooreMomentum ,

Good stuff

Anthony is a great guy and I love his podcast! Great content!

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