Aww Shift Anthony Trucks

In today’s episode, our guest is Edward Rushing. What sets him apart is his commitment to giving back, and sharing the wealth of knowledge and skills he has acquired. However, our conversation goes beyond these achievements, delving into life's intricacies. Whether you're seeking insights into overcoming internal battles or unraveling the intangible traits behind wealth creation, this promises to be a captivating discussion. Join me in welcoming our guest, the inspiring Edward Buddy Rushing. Let's dive into the conversation!
[5:20] Why should I listen to you? 
When I interact with someone, my top priority is to add value. Whether it's bringing humor for a good laugh, offering new perspectives, connecting people who can make a positive impact on each other's lives, or providing support, my goal is to leave a positive influence. I want our interaction to enhance their life, making it better in some way. This approach, when applied wisely, often leads to mutually beneficial relationships. It goes beyond immediate gains, creating opportunities for shared experiences, emotional fulfillment, and sometimes even financial benefits. Adopting this mindset has personally brought me immense joy and satisfaction.
[14:45] Could you briefly describe what you do and share insights into your unique approach and how it developed?
I appreciate you asking in that way; I haven't shared it like that before. Currently, I'm married with two young kids, and I work for myself in a business called Whitefeather, named after Carlos Hathcock, the Marine sniper. Our mission is to assist military veterans and their families in building financial freedom. We're part of a larger coalition called Veterans for Financial Freedom, sharing the same mission. Millions of people volunteer to serve and protect the American dream, but upon leaving the military, they face significant challenges—homelessness, drug abuse, and suicide. One key reason is the abrupt transition from a highly structured, focused environment to civilian life, where they lose purpose, structure, respect, accountability, income, and many other skills.
Transitioning out, they often experience a loss of identity and struggle to adapt. The mission of our business and coalition is to help veterans overcome these challenges, providing support, mentorship, and resources to enable them to live the American dream they fought to protect. It's been the most fulfilling endeavor for us professionally, witnessing the positive impact on the lives of those who have served.
[19:00]  How did you personally navigate this transition? Was it based on your own experiences, or did you have a close friend or mentor who guided you through it?
Certainly, most of us don't just stumble upon our purpose, right? It's more of an evolutionary process. Personally, growing up in East Tennessee on WIC and food stamps, without electricity or running water, life was challenging. Witnessing privation, drug abuse, and hardships, it seemed like this was just how life was. Trying to understand why people on TV lived differently fueled my desire for change. While your life is now stable, imagine living in fear of getting shot every time you step outside. This stark contrast exists in America. Growing up, I was determined not to continue that legacy and to break the cycle for my family. Fortunately, after high school, I was accepted into the Naval Academy in Maryland, a life-changing opportunity as I couldn't afford college. The academy experience, coming from a small town, made me feel initially out of place.
[24:05] Could you share the journey from building your business to the point where you felt a sense of accomplishment or success? 
I gained insight from Tony Robbins that fundamentally altered my perspective. He highlighted a crucial idea – that beyond a certain income level, money loses its power to enhance happiness. Robbins emphasized the significance of infusing meaning into life by contributing to others. T

Our guest today is Justin Prince, and our focus is on "Being The One." Our aim is for you to reflect on who you are in this moment and how you can elevate yourself to a higher level. This conversation provides practical models and strategies for making transformative changes in your life, propelling you towards an exciting future. Justin shares compelling stories, valuable insights, and powerful lessons. Without further ado, let's dive into the discussion.
[2:30] Why should I listen to you? 
To answer your question, I believe you would find me willing to listen, and the reason for that is my genuine care for people. I possess a deep curiosity about others, a love for understanding their complex stories, and a keen interest in learning. I'd ask numerous questions and lend a listening ear, truly attempting to comprehend who you are, what motivates you, and what sparks your passions. 
[3:40] When you look at collecting stories, what does that mean to you?
I'm a person who tends to speak quite a bit, much like you do. For me, every communication should have a story, and every story should convey a meaningful point. I firmly believe that by making points within your communication and weaving them into a compelling story, you can connect with people on a much deeper level. Stories inherently carry a point, and points become more vivid and engaging when they're intertwined with a story. I'm constantly on the lookout for new stories and unique angles. I'm particularly inspired by individuals who provide me with stories that I can use as illustrations to inspire others. I consider myself a story collector' and am always in search of various tales—be it in the realm of business, human experiences, or stories of resilience. I believe that the true drama lies in the intricate details of these stories. Thus, I'm consistently focused on finding and collecting stories to serve as vehicles for moving people forward.
[5:28] Can you tell us a bit about yourself—the human side of you?
In life, we often encounter a universal pattern: the dream, struggle, and victory. Each phase is essential, but stories typically focus on the triumph, leaving the struggle hidden. My journey began with divorce, followed by 13 relocations, limited education, and various odd jobs. I harbored big dreams. At 25, I launched my first business, which eventually failed, forcing us into financial turmoil. My wife and kids shared a small loft while I juggled part-time jobs. I questioned if success was possible for me. Perseverance paid off as I rebuilt my business, eventually selling it. I ventured into private equity consulting for two years and spent over a decade transforming a struggling company, achieving two and a half billion in revenue. This path led to speaking worldwide and writing books, allowing me to inspire others. The essence of my story is simple: dreams are attainable, and extraordinary lives are within reach.
[8:43] What do you notice stops people from moving toward that thing that, for you, seems so obvious?
Firstly, many people lack clarity. They're often confused and uncertain. I advocate for having 3D vision. When you lack vision, you limit your potential to influence and inspire others. Your vision should be crystal clear and always at the forefront of your mind. High performers can articulate their latest goals almost instantaneously, a key sign of clarity. Secondly, fear can be a major obstacle. It can be fear of what others will say, fear of failure, or even fear of success. I've developed a '3 C Success Loop' to address this. It begins with 'confidence,' believing in yourself, which leads to 'commitment.' With confidence, you commit to your goals. Commitment, in turn, leads to 'competence,' improving your skills and abilities. As your competence grows, it boosts your confidence. But to break the cycle of fear and doubt, you need 'courage' to take the first step, even when you can't see the entire path. Courage is what sets you apa

In today’s episode, our guest is Adam Jablin. He is on a heroic journey to create an extraordinary life, but he has to navigate his challenges, including addiction, drinking, and medications. You've seen people overcome similar struggles, and there are always inspiring stories about how they use that experience to make a positive impact on the world. That's what this man does. If you're looking to hear about someone's journey of overcoming adversity and achieving incredible things, especially while battling similar challenges yourself, this episode is perfect. So, without further ado, let's begin.
[5:45] Why should I listen to you? 
I care deeply, and it's because of my genuine concern for people. I value human connections and strive for meaningful interactions. When I converse with you, you can expect someone who respects and values you, someone who communicates from the heart. 
[6:20] Where did you enter into life that led to this journey, and is there a particular point at the very beginning that you consider a good starting point?
I come from the era of the 80s and 90s, where masculinity was epitomized by figures like Stallone and Arnold Schwarzenegger. I was raised to be a 'man's man,' tough and rugged. However, my response may seem somewhat contradictory to that image. The truth is, I've always possessed a caring and compassionate heart, a deep desire to help people, and a genuine love for serving others. Now, let me take you back to my earlier statement. Growing up in the 80s and 90s, these larger-than-life characters made me feel somewhat out of place, as it didn't align with my natural inclination. I'd even recall instances in football where I would tackle an opponent correctly and extend a hand to help them up, only to hear my coach demanding that I leave them on the ground. This innate caring nature I've had since birth wasn't something I initially embraced or understood, especially in a world that admired action heroes. 
[9:10] How did you develop these qualities? Was it through life experiences or through building rapport with others?
I genuinely believe that this is something inherent in my nature. I should note that I didn't have an exceptionally challenging upbringing. My mother was nurturing, but my father embodied the typical 'man's man' persona. There was a clear polarity in my household, and my father was determined not to let me grow up as a 'mama's boy.' He often reiterated that he wouldn't allow me to become too soft. Nevertheless, I think there was a degree of nurturing in my upbringing that I naturally gravitated towards. Despite the challenges, including family struggles, alcoholism, addiction, and the ups and downs of life, this caring nature has always been a fundamental part of who I am.
[11:45] How do you balance setting high standards for your child in their chosen pursuits without making them feel like a lesser person?
My son has developed a deep passion for bodybuilding, and it warms my heart to see him embrace this love. He's been studying not just the current generation of bodybuilders but also legends like Sean Ray, Dorian Yates, Jay Cutler, Ronnie Coleman, Arnold Schwarzenegger, Frank Zane, and even had conversations with Michael Hearn. I've been fortunate to share this journey with him. In the gym, it's important to communicate and encourage one another. I remember a moment when my son and his best friend were training together. His friend cracked a joke just as he was about to lift a weight, and I noticed my son laughing and losing focus. In that instant, my coaching instincts kicked in. I re-racked the weight and told my son that he could joke once he finished his last rep. It's not about being overly tough but ensuring he stays focused and motivated. We should cheer him on for those extra reps. Anthony, you should take this as a compliment because, having spent time with you and your family, I see that your son greatly admires and respects you. You're like a mentor to hi

I'm your host, Anthony Trucks, and today we have Lori Harder on the show. Lori is a friend I've known for a couple of years now. She's an incredible human who has experienced a lot, learned from her experiences, and has a unique skill set for sharing her expertise in a way that benefits the world. She talks about her journey, from her childhood interest in religion to navigating a shift in identity. She's been through financial struggles, made a significant income in the fitness industry, delved into personal development, and more. Now she's working on launching projects she started from scratch. Lori shares her journey and the reasons behind her choices. So, without further ado, let's dive into the episode.
[2:20] Why should I listen to you? 
I would say you should listen to me because I've achieved something remarkable in my life.
[3:04] What is it that you do so well? 
It's intriguing. I believe there are a few things I excel at, but they initially stemmed from a need for survival. These tactics eventually evolved into the realization that, even though they originated from challenging times in my life, they've transformed into skills that can be applied to various areas. I'm particularly adept at learning, such as reading and understanding people and inspiring them to embrace a vision. However, I'm also acutely aware of my weaknesses and make a point of surrounding myself with individuals who possess the skills I lack.
[4:00] Was it always that way for you, or did you have an attorney that you asked for help from? 
In the early 2000s, I had vivid memories, largely because I was deeply entrenched in the fitness world. Back then, I used to read fitness magazines, and it struck me that the individuals I aspired to be like—those women gracing the covers and winning prestigious fitness awards—seemed flawless. I believed they had it all, and I thought I could never measure up to them because I hadn't gone to college, I wasn't an athlete, and I didn't fit into that mold. I thought they were masters of everything. The world, it seemed, was projecting this message that we had to be experts in every aspect of our lives. But fast forward to today, and that's one of the reasons I appreciate the internet. It's shown me that you don't have to be a jack-of-all-trades; you just need to focus on your strengths and find ways to collaborate with people who excel in areas where you don't. If it's true, and I believe it is, that we should concentrate on what we're good at, we can accomplish so much more.
[5:48] How did you get to the point of making people pay you? 
The first time I received payment for my work was out of desperation, leading me to question if we always need our backs against the wall to succeed. Most of my significant successes were born from a place of necessity and frustration, such as when my husband lost his job and we faced dire financial circumstances. I realized I had to change my situation. My dream was to be in the fitness industry, but my lack of education held me back. It was only when our situation hit rock bottom, with our home, cars, and $300,000 in debt lost, that I decided to take action. In a moment of desperation, I discovered the power of 'on-demand’ motivation. But it would be great if we didn't always need a crisis to activate our potential. I've seen that a simple realization of unhappiness in a 35-45 minute conversation can be enough to drive change. We don't always need our backs against the wall to make a change. So, my earlier question about whether desperation is a prerequisite for success is still intriguing to me. It's a topic that leads to the realization that we can transform our lives without waiting for a major crisis. My journey started with a lack of a high school diploma, but it eventually led me to a place of gratitude and empowerment.
[10:48] Is there any other part that led to not graduating high school? 
I grew up in a small town and belonged to a very restrictive

In today's episode, our guest is Henk Rogers, and while he's not the creator of Tetris, he has some fascinating stories associated with the game, which you'll discover in this episode. However, we mainly delve into the pressing issue of climate change. Many people aren't fully aware of the situation and its implications, and Hank sheds light on it. We discuss ideas and actions we can take individually to address this challenge, offering insights that can help you stay informed and potentially contribute to positive change. We all want a better world for our children, and Hank's perspective can guide us in that direction. Tune in with an open mind, an open heart, and attentive ears for an insightful episode!
[3:07] Why should I listen to you?  
You should listen to me because I'm a key figure in Hawaii's transition to 100% renewable energy. Hawaii is a global leader, and even in the United States, we're at the forefront of achieving 100% renewable energy for electricity. I've played a significant role in making this transformation possible.
[3:43] Why has this become a passion of yours, and why are you devoting your time and life to it?
I had a near-death experience. After selling my company in 2005, just a month later, I found myself in the back of an ambulance due to a heart attack, with 100% blockage of the Widowmaker artery. I looked at the ceiling and thought, "You've got to be kidding me. I haven't even spent any of the money from the sale." But the next thought was, "No, I'm not going. I still have things to do." This experience made me reevaluate my life's purpose. I came across a newspaper article discussing the threat of coral extinction by the end of the century due to ocean acidification caused by carbon dioxide emissions. I decided I couldn't stand by and watch this happen. So, my mission became clear: to eliminate the use of carbon-based fuels. 

[5:20] Why did you choose this specific cause to devote your time and energy to, and what drives your passion for it?
I have always had a global perspective, having lived in various countries. When I look at the world, I don't see individual places like Hawaii or San Francisco, even though I lived there for seven years. I see the world as a whole. The issue of carbon-based fuels is not something that can be solved by addressing it in just one place; it needs to be tackled worldwide. Unfortunately, not many people think on a global scale. Most individuals want to help specific communities or address localized problems, like saving a coral reef. These local efforts are essential for creating change on a smaller scale. However, someone must consider these issues on a global level. If I can and do think on this global scale, then it becomes my responsibility because not many others are taking on that part of the challenge.
[12:54] What are the major challenges and barriers you've faced while working on a global scale and trying to get buy-in from a large number of people?
The situation in Hawaii was as follows: when we began this journey, Hawaii was importing $6 billion worth of oil, with $5 billion spent on oil used for various purposes and another billion dollars specifically for jet fuel. Among this, 30% was allocated to jet fuel, 30% for ground transportation, and 40% for electricity, totaling $2 billion for electricity and a billion dollars for ground transportation. We aimed to halt this $3 billion expense. Notably, the electric company in Hawaii was the largest corporation, and when we introduced legislation to transition to 100% renewable energy, they were one of the main opponents, arguing that it couldn't be accomplished. I recall being on a panel where I stated our goal of achieving 100% renewable energy by 2045. A fellow panelist, a university researcher, declared that, based on his studies, it was impossible. I responded by taking the microphone and acknowledging that I might not be as knowledgeable as him, but we were determined to do it regardless