100 episodes

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

Aww Shift Anthony Trucks

    • Education
    • 4.9 • 96 Ratings

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

    Achieving Faster Freedom with Sam Primm

    Achieving Faster Freedom with Sam Primm

    In today’s episode, our guest is Sam Primm. Sam's unconventional approach to challenges, rooted in faith and openness, has led to remarkable success in real estate and education, as well as amassing a significant social media following. Despite his achievements, Sam remains humble and genuine, proving that success doesn't always require flashy displays. 
    [2:08] Why should I listen to you? 
    I suggest you listen to me because I offer a unique perspective. Perception, the lens through which we view the world, is a genuine perspective. It involves removing oneself from a situation to see it from the world's viewpoint, which is often the most beneficial. Hence, I believe we could have many engaging conversations about perspective and perception during our next coffee meet-up, delving deeper into the topic.
    [3:00] Where do you get to the point of really wanting to hear the truth?
    It's truly been quite a journey, my friend. We have ample time to delve deeper into this. In the past, my approach was simply to roll up my sleeves and outwork others, which certainly propelled me to a certain level of success. However, I've come to realize that mindset plays a pivotal role. When I adopted the mindset of seeing the bigger picture, I experienced significant personal, professional, and financial growth. Interacting with individuals who are far ahead of me has shown me that their mindset, more than anything else, has been the catalyst for their success. It's about shifting your paradigm and understanding that reaching the next level requires a certain degree of detachment from oneself, whether it's driven by vanity or a genuine desire to help others. 
    [4:10] What was your mindset and experience prior to making this shift?
    I was initially on the traditional path of working a job while attending college, following the idea of working until retirement, saving money, and living frugally. However, my perspective shifted when I started investing in real estate on the side with a friend and witnessed its potential. Recognizing this as my new path, we dedicated ourselves to real estate, eventually leaving our jobs in 2018 to fully commit. Entrepreneurship brought its challenges, including managing employees, payroll, and overhead costs. To overcome these hurdles and continue growing personally and professionally, I sought guidance from successful mentors and invested in mastermind groups. 
    [5:58] What enabled you to overcome that hesitation and take the leap into pursuing what you're doing, considering that many people often find themselves stuck in a similar situation?
    I believe there's likely some ignorance in simply diving into things without fully grasping the potential consequences or overanalyzing. However, this tendency to take action without hesitation can be both advantageous and problematic. While it propelled us forward, it also means I struggle to find contentment and live in the present moment. This approach has its benefits and drawbacks—it propelled us to quit our jobs and achieve significant success in real estate, but we often neglect to appreciate the journey. It allows us to bypass obstacles that might otherwise hold us back, but it also means we miss out on the opportunity to savour the experience. So, I think the main issue is that I acted impulsively without much consideration.
    [7:20] What specific action or decision separated you from simply having a mindset shift to actually living the dream of quitting your job?
    I believe I began to recognize the significance of sharing my story and its impact. As I started posting on social media and witnessing others' stories, it bolstered my confidence. Seeing the tangible impact on myself, my business partner, and others encouraged me to believe that if they could do it, we could too—both online through social media and collectively as a team. It was primarily about building confidence, as I needed to witness firsthand the effects of sharing our journey.
    [8:00] How

    • 50 min
    How to Want Yourself with Katie Horwitch

    How to Want Yourself with Katie Horwitch

    In this episode, our guest is Katie Horwitch. She is the author of "Want Yourself, Shift Yourself," engaging in a captivating conversation. In this episode, we delve into self-discovery, personal development, and addressing negative self-talk. How did you develop the desire to be yourself and cultivate a sense of competence to progress in life? Explore the journey of turning dreams into reality as Katie walks you through tactical ways to make it happen. Without further ado, let's dive into the episode with Katie Horwitch
    [2:34] Why should I listen to you? 
    Being an introvert and a highly sensitive person, if I initiate a conversation with you, it's because I see the potential for meaningful interaction between us.
    [3:25] What are the things that are deeply important to you?
    That's a great question because, as someone with a contrasting personality – a gregarious introvert or what some might label an extroverted introvert – people often mistake me for an outgoing person. However, I tend to keep to myself not because I'm guarded but because I'm a professional observer, always absorbing data from people and the world. Meaningful conversations in this setting, not during a keynote or workshop, stem from something I've noticed in you and grown curious about. When it comes to making adult friendships, many find it daunting, assuming it involves constant small talk. I prefer to reverse-engineer the situation, considering the type of connection and feelings I want to cultivate. I'm genuinely invested in our conversation and our interaction, with a focus on the 'so what' – what happens afterward and beyond.
    [7:00] What sparked your intense curiosity in professional settings like NFL teams, and have you ever been perceived as stuck up for being a listener rather than an immediate talker?
    Both questions are intriguing, but the second one stands out. Regarding the first, people often talk about rediscovering their childhood free-spirited selves. However, I've been hypersensitive and a keen observer since birth, not just emotionally but to lights, noises, and people's moods. Thankfully, this trait wasn't discouraged overtly, though growing up in the '80s and '90s, societal expectations leaned toward being loud and confident, particularly for women.
    While I absorbed the world around me, the societal push for confidence without appearing narcissistic created a dynamic where I became a social chameleon. I adapted to avoid being labeled as off-putting or arrogant, honing this skill through life's ups and downs. Regarding the second point about being perceived as unfriendly for not talking much, I rarely encountered that due to my heightened awareness. Growing up in a talkative family, meeting my introverted husband highlighted my tendency to fill silence. 
    [13:02] How did you get to the point of finding that space between your husband where you could learn to be quiet?
    I found myself filling space in certain situations, driven by a desire for something specific. Your example of a group of seemingly self-centered individuals resonates – perhaps they seek acknowledgment or lack opportunities to express themselves elsewhere. As an internal processor in a world of external processors, I sometimes need to process aloud, and my husband, lovingly, called me out on this. I realized my tendency to fill space comes from a desire for connection, born out of being a recovered people pleaser. 
    [16:25] What was your journey to this point like? 
    As mentioned, I grew up with hypersensitivity and heightened observance. Navigating life, I faced a constant tug-of-war between my self-confidence, the subtleness within me, and societal expectations, especially for women. There was an unwritten rule against being too loud or taking pride in accomplishments, which wasn't conducive to embracing one's strengths. Reflecting on the mental health conversations prevalent today, it's clear that such discussions weren't part of the narrative during

    • 53 min
    Create a life beyond limits with Glen Lundy

    Create a life beyond limits with Glen Lundy

    In this episode, we have the remarkable Glen Lundy joining us. Glen's journey is fascinating, from a fulfilling career to an expansive life. He didn't settle; he leaned into that yearning for growth. In this episode, Glen unveils the inner workings of his mind, the pivotal shifts, and the lessons extracted from challenging moments. From seven-figure businesses to a loving family, Glen's story is a testament to intentional living and legacy-building. Join us as we delve into the behind-the-scenes of creating an extraordinary life. Let's dive deep into this insightful conversation.
    [4:32] Why should I listen to you? 
    I've had conversations with many people in random places. My wife will tell you I've never met a stranger. And I love having those conversations. I would say you should listen to me because I'm likely to ask you questions that will inspire deeper, meaningful conversations that you might not normally have. I love asking people questions, learning about humans, and sparking real conversation. In today's day and age, sometimes that can be challenging, with everything being brief and short. So that would be the main reason you should talk with me. Then I've got a little wisdom. I've got a little experience. I'm a husband to one and a father to eight. I am a speaker. I've spoken on stages all around the world. I've written a few books, and I've built this, now my second multimillion-dollar company. So I've got a little experience and wisdom and might be able to provide a little value. But most importantly, I'll make sure you feel good about yourself by the time we're done.
    [6:58] At what point did you discover your true drive? Did these goals align for you, or did your true drive emerge separately in your journey?
    There's a book called "The Second Mountain" discussing how we're taught to chase conventional success but often hit a midlife awakening, realizing there's more to life. I spent 25 years setting myself up financially. In the last six years, I shifted to building a life-centric business. I value investing time over spending it. I'm passionate about the power of words. I had a realization during a conversation where someone spoke about investing in various aspects of life but casually spent time on non-productive activities. This led me to eliminate the concept of "spending time" and approach everything as an investment with an expected return. This mindset shift allowed me to invest in relationships, business, fitness, personal growth, and mental health, understanding that not all investments require equal effort. 
    [15:18] What were the subsequent steps in your decision to fully embrace what you're doing now?
    Yes, for the next year, our focus was solely on chasing dollars. I would accept speaking engagements wherever the pay was good, and we even created and sold planners to generate some income. This was during a time when we were figuring things out. Throughout that year, I observed deficiencies in the auto industry, particularly for individuals at the owner or general manager level. While there's abundant training for sales and finance managers, there needs to be more mentorship for those in top positions. Recognizing this gap, I decided to lean into it. I noticed a unique opportunity to teach others how to run a dealership successfully, something not commonly done by those who've achieved such positions. Realizing this gap, I started conducting workshops and webinars. Eventually, I incorporated strategies for monthly recurring income, leading to the creation of the 800% Elite Automotive Club. Now, I assist dealership owners across the United States and Canada through a monthly membership program, helping them scale their businesses. It has been a journey of figuring things out and seizing opportunities.
    [18:10] If someone hears your story and resonates with it, feeling stuck in a safe but uninspiring career, what advice would you offer to someone who might have an inkling that they can make a chan

    • 48 min
    How to Find and Live Your Purpose with Amina AlTai

    How to Find and Live Your Purpose with Amina AlTai

    In today’s episode, our guest is Amina Al Tai.Our guest today has overcome life challenges, including a moment where she was told she might not make it. She made crucial adjustments, moving from avoidance to a deeper sense of purpose. Her success journey is now focused on teaching others to find genuine fulfillment in life, beyond just financial success. 
    [2:33] Why should I listen to you? 
    One thing I thoroughly enjoy is approaching conversations with curiosity. If I were to engage with you, I'd likely pose numerous questions – after all, who doesn't appreciate being asked? Initiating a dialogue in this way feels disarming, fostering a connection by delving deeper into understanding and connecting with someone.
    [3:00] Where did you get that curiosity from though? 
     The story is quite intriguing, and I'm sure many people can relate to it. I am of mixed heritage, being half Iraqi and half Welsh, born in London, and raised in New Jersey. In my family, my older sister faced significant health challenges, dealing with type one diabetes. Consequently, I had to become exceptionally self-sufficient and take care of my younger sisters. As a sort of coping mechanism, I found solace in eating my emotions. This led to me living my childhood in a larger body, and I frequently received comments about being too heavy, clinically obese, and the need to lose weight. In response, I developed an overcompensation strategy. I decided to cultivate a sparkling personality, aiming to be the most charming person in the room. I buried myself in academics, determined to excel in school so that people would notice me and acknowledge my worth. This coping mechanism, born out of my circumstances and body image, became a performance that I carried into my professional life. This approach served me well for a while until it didn't. I took my strong work ethic into the workplace, pushing myself to the point of burnout and developing two autoimmune diseases. Working 70-80 hour weeks became the norm, until one day, my doctor called and urged me not to go to work but to head to the emergency room. I was just days away from multiple organ failure. This incident was a wake-up call, highlighting how my childhood programming had set me up for dysfunction in my later years.
    [5:30] What did you learn from that experience? 
     I appreciate the concept of the "stop moment" or the shift in perspective, that moment when the universe intervenes, signaling a need for change. Initially, I resisted my doctor's advice and went to work that day, dismissing the severity of the situation. It's quite surreal to reflect on that time and see it as a window into my programming and how I was navigating life. Sure thing! I really love what I call the "stop moment" or that shift when the universe says, "Hey, what you're doing needs to change." So, on that day, my doctor told me not to go to work, but I shrugged it off, thinking it couldn't be that serious. I went to work anyway. Looking back, it's wild because it offers a glimpse into how I was wired at that time. Eventually, I acknowledged that my doctor was probably right, and I needed to see someone. I found myself at a crossroads: continue down my current path, which might not lead to a longer life, or choose a different way. I chose the latter and assembled a medical team. Alongside that, I sought coaching, realizing that everything I thought I knew about life wasn't working for me. Coaching was a game-changer and, honestly, a lifesaver. That's why I became a coach – it revealed the stories I held about myself, work, success, life, and worthiness that needed a deep rewrite.
     [7:00] Before we delve deeper, what exactly do you do? 
     In simple terms, I'm a business and career coach, but I like to think of myself as a holistic leadership and mindset coach. My approach is holistic because my own pivotal moments taught me the importance of a multidisciplinary approach to our work and lives. My coaching covers min

    • 38 min
    What it Takes to Climb to Greatness with Jake and Gino

    What it Takes to Climb to Greatness with Jake and Gino

    In today’s episode, we have the opportunity to feature Jake and Gino. These guys have notched up some impressive wins in the multifamily arena. What sets them apart is not just their real estate victories but the human touch behind their success—their mindset, approach, and the strategic steps they took to climb the ladder. Whether you're eyeing multifamily ventures or dreaming of building a lasting legacy, this episode is a must-listen. Get ready to peek into the minds of these winners, challenge your thinking, and perhaps feel a bit uncomfortable. So, armor up, open your mind, and let's dive into this episode. 
    [2:05] Jake, Why should I listen to you? 
    First and foremost, I never initiate conversations with strangers at a coffee shop. These days, I tend to keep to myself and spend time in the woods. Despite this, I believe you should consider my perspective due to my extensive experience. Jim and I have had a successful journey in both the general business and multifamily sectors. While many individuals in our field offer coaching services, what sets us apart is our team of over 80 dedicated members. We've cultivated a portfolio of $70 million in multifamily assets, actively managing them, and one of the things I am particularly proud of is our real-life experience and consistent success, achieving a remarkable 20% year-over-year increase in top-line revenues for an extended period. 
    [4:15] Gino, Why should I listen to you? 
    To me, building a connection starts with genuine curiosity. I'd want to learn about Anthony Trucks first, his story, and what makes him tick. I believe this approach applies to any relationship or business interaction. People are interested when they feel heard and valued. As for my partnership with Jake, it all boils down to value-based decision-making. When we connected in 2009, we didn't realize it, but our values aligned perfectly. From family to integrity and hard work, our core values were in sync. That alignment has been the key to our successful partnership for over 15 years. It's about not letting each other down and doing things for your partner that you wouldn't do for yourself. 
    [8:18] You've mentioned that partnerships often don't work. Can you share instances where you've seen partnerships fail and identify common pitfalls or mistakes people make in such situations?
    One thing I want to emphasize is that whenever I undertake something, I always have my kids in mind. Every endeavor I pursue and every dollar I earn is for the benefit of him and his family. I come from a hardworking background, having started working at the age of eight. This is not an exaggeration; I've genuinely held a job since then, and I've been running my own business for over 20 years. I've faced numerous challenges and persevered through various hardships. I won't tolerate someone younger than me suggesting I need to step up my game. If that's the case, they should work for someone else because they're not suited to be a partner. It's a harsh reality, but that's the truth. Entrepreneurship can be tough, and at times, it can feel isolating. I can't have someone telling me to step up when I've been working hard my entire life. I believe in being a man and facing challenges head-on. I've never had to ask Jake to fulfill his responsibilities, even when he had COVID during one of our events. He showed up, took the stage, and didn't make excuses. That's the mindset and commitment I expect from a partner.

    [15:14] What led you both to venture into multifamily, especially coming from backgrounds in sales and the pizza business?
    My mom, as an immigrant, owned a couple of buildings, and I saw the power of real estate. I wanted something passive. I wanted to make a little bit of extra income, and I just wanted to start with a couple of small buildings with Jake. I didn't want to buy single-family homes because I think that multifamily is scalable. If we buy a 10-unit, you can buy a 30-unit, then a 50-unit. So

    • 50 min
    Build a Beautiful Life and Business with Tessa E Arnold

    Build a Beautiful Life and Business with Tessa E Arnold

    In today's episode, we have Tessa Arnold sharing her compelling story. Tessa's life journey has been marked by significant losses at a young age and later in life. Despite facing these challenges, she has excelled in both the corporate banking world and in taking charge of an entrepreneurial venture. Her unique experiences, coupled with the grace she brings to them, stand out. Tessa's focus on the Six Pillars of life forms a foundation for achieving remarkable success in any life situation. So, without further ado, let's delve into the episode.
    [1:55] Why should I listen to you? 
    That's a compelling question. Right off the bat, I tend to approach people with openness. I genuinely love meeting people and hearing about their new experiences. My comfort in being vulnerable comes from recognizing our shared humanity and interconnected journeys. So, I essentially spontaneously lower my guard. If more of us embraced this approach, the experience could become more beautiful and profound. The immediate outcome would likely be a genuine smile, engagement, and a sincere intention to connect. Imagine putting down your phone, turning to someone, and asking, "How are you doing today? What's going on?" Through this practice of giving complete attention, embracing vulnerability, and expressing a genuine interest in getting to know each other, meaningful conversations can be sparked.
    [4:38] Where did that sense originate from? Was it a constant part of your childhood, perhaps influenced by your siblings at some point?
    I believe my inclination to connect with people comes from my parents. My father, a broker associate with a real estate firm, had a genuine interest in people that went beyond the professional setting. He had a beautiful way of disarming individuals through humor, smiling, and openness. I learned a lot from observing him and how people naturally gravitated towards him. He could enter a room without knowing anyone and leave with everyone considering him their best friend. Growing up in the countryside and a beach town, where activities were limited, sparked my curiosity about the world around me. This curiosity has carried into my current ventures in consumer engagement, entrepreneurship, and lifestyle coaching. Particularly in today's post-pandemic world, where demands on our attention are constant, human connection holds the potential to heal. I strongly feel that with the platforms we have, there is a responsibility in the information we share. Now, more than ever, human connection is crucial, and it has become a focal point in my life.
    [10:54] Can you briefly share your story and the reason behind your shift in focus?
    Growing up in a small beach town, I faced early challenges with loss—my father at 12 and my brother at 17. Despite these profound moments, I recognized the fragility of life and the need to take charge of my destiny. As the eldest with two younger siblings, I navigated the responsibilities that came with the tragedies, understanding the impact on our lives. I embarked on my own journey, made mistakes, and found my way into commercial banking, where I excelled for 12 years, building a family along the way. Despite external success, I felt an unsettling emptiness and a disconnect from my true self. It took a toll on me, and eventually, my life began to unravel from the inside out. The discomfort grew, and I started questioning my existence and purpose. While supporting my husband in his new business venture, our relationship faced challenges, and we eventually lost him. Left with two young children, I found myself at a crossroads, still working in banking but now part of a business that became a beacon in the storm. Terrified but determined, I made a pivotal decision to leave commercial banking and take the reins of our shared dream. The transition was daunting, and I faced many nights questioning my ability to succeed. However, driven by the need for change, I embraced the challenge. The process was n

    • 51 min

Customer Reviews

4.9 out of 5
96 Ratings

96 Ratings

InKredibl3 ,

Love this Podcast!

Realistic advice on how to change your life from successful people in all areas of life. Great topics discussed!

DE Photauge ,

Insigtful & Natural Conversations

Anthony is a natural conversationalist and turly listens to his guestd & iInsightful converstaions evolve naturally.

Sadie Pearl Owens ,

My favorite way to start the day!

What an absolutely amazing, podcast! On today Anthony said he doesn’t even know if his viewers like the first question of “why should I listen to you” that he asks every guest and Anthony, the answer is YES. That’s actually what made me keep listening… and I’ve been creating that answer for myself as I was just so blown away with all the confident answers your guests have been giving. I’ve noticed the new episodes are uploaded every other day so I’m listening to old episodes on the days in-between. Such a brilliant podcast my friend!!!

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