100 episodes

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

Aww Shift Anthony Trucks

    • Education
    • 5.0 • 88 Ratings

The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings.

There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro.

Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches.

Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power.

It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

    Rabbie Mannis - Wisdom for a More Satisfying Life

    Rabbie Mannis - Wisdom for a More Satisfying Life

    In this episode, our guest is Rabbie Mannis. He is an author, rabbi, philanthropist, public speaker, and philosopher. Philosophy helps us gain clarity in life, and he has gotten vast knowledge not from the schools he attended or what he has done to become a rabbi but from thinking from a great process that allows us to extract great lessons that we apply to the world. 
    [2:12] Why should I listen to you?
    There is no way you should listen to me unless you’ve heard something you are interested in. If I say something that has meaning for you, then OK.
    [3:11] What is your life, and why are you the one who wrote the book?
    I happened to be very fortunate. The book for my education wasn’t acidic philosophy. Among observing orthodox and practicing Jews, there are different philosophies. The philosophy I was given and raised with is so unique that I couldn’t wait to share what I learned as a teenager. I can stay more before sharing, but this information is dynamic. I‘ve got to get out there and share. I couldn’t wait to start teaching, talking, and sharing. Before the internet, I never thought it would go worldwide, but the internet is a blessing. For this purpose, it is the greatest. So, philosophy is the major shift. 
    [5:00] What is unique about your philosophy?
    Earthquakes shift both religion and psychology. Let’s start with psychology. For all of history, what made people do something is needed. You’ve got to plant, or else you will starve. You have got to make a place safe for you, which makes us do the necessary work.  In recent years, needs have increased dramatically, and in austere times, there was only one need: don’t die. You need to survive, but today’s requirements are so countless. We need it so many times. You have to have a lot of things that cause depression. But psychology comes in and offers a solution to your depression. But what psychology says is pretty simple. You don’t know some of your needs. You have subconscious needs and suppress conditions, which are much more severe than the needs you are depressed about. So out of desperation, I turned to Religion for help but found out that you will still have requirements even after death. So, here is what I think is the future of psychology, and this is the major shift in the philosophy I was raising. If you search deeper within yourself, you will discover that you don’t need anything. You have no needs.
    [9:54] How do you reach that phase of getting deep?
    Reaching isn’t easy, but it is there, and I think that is what we mean when we say, why can’t you just accept me for who I am. But figuring out who we are isn’t an easy task too. You don’t know who you are because it’s not a bunch of needs but a need free of conditions. We are free of markets. We didn’t ask to be born because we don’t need to be in the world. People who are not born do not complain, so all the needs that drove us up to this point are the need to survive. But today, there is more. People want to live. So all of a sudden, death is not the significant threat it used to be. The solution for people who get easily depressed is to help somebody else.
    [18:20] How do you live with the mentality that you don’t need a thing if you’ve chosen to stay alive?
    The other thing we are learning from is a challenging experience. People worried about life and living high would tell you they are still disappointed. The suicide rate among this set of people is very high. So the pleasure that we do get from these things in life. Suppose I’m not here to survive, then why I am here. This question is no more extended philosophy but a desperate question. For thousands of years, every religion has told you that you are in trouble and need God to give you what you need. So you have to beg him, offer sprayers before he gives you what you need, but the truth is he needs nothing. He is God. You don’t need to beg. Don’t threaten people. Just tell them why

    • 53 min
    Mike and Angie Lee - Empathy is Necessary in Business

    Mike and Angie Lee - Empathy is Necessary in Business

    Today, we have two guests and are Mike and Angie Lee. They are brother and sister, and they have been able to build a wellness brand called “SOUL.” In today’s discussion, we will find out the Aww shift moment they have had individually and together and what they have been able to do to put their experiences out in unique ways as influencers, business owners, and impacters. 
    [4:08]Why should I listen to you?
    That is an excellent question. I think someone should listen to me because I have interesting perspectives and am inquisitive about many things. This has helped me have some exciting conversations, and I believe my gift is bringing that level of curiosity to others. 
    Mike said he has a lot of empathy, so he chose to help people for a living. I feel I can relate to a lot of people because I have been through a lot. 
    [7:00]What are the Aww shift moments you have had in your career?
    The main thing is the genesis of when we started our awareness company. In 2013, I was on top of the world, young, undefeated, but my body started shutting down. I was sick and in a hospital for almost two years. I started having systemic information and migraine, and I was shutting down. It was one of the darkest times in my life that I still deal with, but I think that moment was a massive shift for me because, to be honest, before that, I was all about the ego. I was doing well. Everything was all about me but getting sick and being knocked down changed my perspective on things that changed me as a human being and set me on a new trajectory in life. I started diving into a lot of work, including mindset, draft working, and outside medication. It changed me into a better person.
    [9:50]Tell us about your journey and some of the Aww shift experiences you have learned from?
    I think the battle I have always been fighting, which has been difficult for me, is my career. Life happens, but my job is what I struggle with. It’s like my gift, but it is also something that I battle with, and maybe that is why I’m so committed to expressing myself and empowering women. 
    [11:54]What advice would you give people during an emotional battle?
    That’s a great question. I think for me, the biggest thing is to have fun and laugh. When I was in that state, I was more miserable than ever, so from that, I learned that it’s not about that minute. You have got to have fun, laugh, and find ways to enjoy the moment. We take these experiences seriously and end up being hard on ourselves, making things more difficult. We should wait until something massive happens before we can find or experience joy. We should see joy as a necessity. 
     [16:55]As siblings in the same business, how do you find a place to keep mutual respect and work ethic?
    I know what she loves doing and the things that don’t interest her. So, it will be unfair to make her do the things she doesn’t want. We sometimes get annoyed at each other because we want to do things differently. Understanding what each person is good at and keeping them in their lanes. Being honest and thoughtful is very important too.
    [19:44]When you have moments when you are not doing so well, how do you communicate things that the other party doesn’t want to hear?
    There’s no point in using a tool that won’t help the problem. Empathy is needed. You should put your emotions in check and come out with compassion. I think this resonates with people. 
    [25:00]What is your journey of building a brand together?
    Our secret is that we still have a lot of personal time. I attend to customers’ messages. I show up as much as I can. These days, companies don’t show the face behind their products, which significantly helps us. People are craving intimacy. They want to know and connect with the owner. People will buy from someone who shows up consistently, shares their story, and so on, and I’m grateful for that. I’ve learned that it is community and customer service f

    • 53 min
    Zach Windahl - Attract People To Purpose

    Zach Windahl - Attract People To Purpose

    In this episode, our guest is Zack Windahl. He has helped thousands of people understand the Bible better and grow closer to God. He runs the brand Sunday and is the author of several books, including the Bible Study, the Bible Study: Youth Edition, and the Sunday Journal. He has gone through a cold journey being a man of faith. He is someone who has been able to use his confidence and also help others in their journey. 
    [1:50] Why should I listen to you?
    I think I have a unique perspective about life-based on how I was raised, what happened to my family, the kind of process I went through, questioning many things, questioning my faith, and figuring out what I wanted to do with my life.
    [2:20] How were you raised?
    My mom is a 4-time cancer survivor. When I was four years old, she was diagnosed with stage 4 cancer and had only a 5% chance of living. When I was 15 years, she had breast cancer. Literally, from 4 to 15 years, I saw my mum on a deathbed, which is years of transformation. She would always look at me and say: "Zack, it could be so worse, and I may not be here today, so you need to appreciate every single day for what it is and always look at how God is moving in your life because that is going to get through anything that comes your way." I had a vast, aww shift moment. God performed miracles after miracles, but I still questioned my faith and tried to figure out what this was about and what I wanted to call myself.
    [4:00] Was faith always part of the family? If there was, why did you begin to ask questions about it?
    Yes, my parents were believers earlier, and when my mum had cancer, they dedicated their lives to God. I experienced God moving in many ways for most of my life, but I still fell out of my faith. Even though I saw God moving in incredible ways, I also cared more about what was happening in the world and what people go through. I tried to figure out what I wanted to do with my life. 

    [5:00]What called you into curiosity?
    When I graduated from college, I got involved in many entrepreneurial things. I allowed other people to impact my relationship with him, which I think many people do right now, and that is why people are deconstructing their faith because they allow other people into it. Everything fell apart, and I was at a crossroads in figuring out what I wanted to do with my life. I was a Christian who knew nothing about the Bible, and I went to Australia to study the Bible in-depth as much as possible. I learned until I knew I'd gotten hold of something I could help others with.
    [11:09] What was the process of saying that I get this note and I'm going to package them up for people?
    I think I knew I was going to do some sort of entrepreneurial things. I was leading a small group at a time. I was learning and getting my content set, and I felt like I was supposed to help people because so many people read the Bible but don't understand it. I prayed about it, spent nine months adding to my notes, taking down a lot of opinions, asking questions, helping someone read through the entire Bible, and also figured out what the book means to themselves, and so I had this product, but I don't know what to do with it. I didn't know how to make a book, but people started to give me money I wasn't expecting. I reached out to Christian leaders about my idea but was told not to do it. I made up my mind to do it, and I started. I printed the first thousand copies, but it didn't do well after it came out. I kept pushing forward, ran ads, connected with the right people, started a team, and over the next few years, we grew the business. We've shipped over 300,000 packages and over a million books sold. We did everything independently until recently, when we reached out to distributors to shift to the next level.
    [14:35] What were some of the things necessary for you and get your team and have a vision they could buy into?
    Everything we created was to help people grow their r

    • 42 min
    Cathy Heller - Pursuing Your Passions

    Cathy Heller - Pursuing Your Passions

    In this episode, our guest is Cathy Heller. She is a business coach, spiritual coach, and best-selling author. She is also the host of a podcast called: DON'T KEEP YOUR DAY JOB".
    She is a successful person who has a cool journey of navigating life and doing so much stuff having great business success. This is an individual who has a calling and has been able to do more with it.
    [1:30] Why should we listen to you?
    I'm pretty sure that people are going around in VR headsets all day, and it's presenting a false illusion for them that's controlled by 96 percent of our brain, which is our subconscious mind, and it's telling us how limited we are. I want to show you that there is no such thing as thinking beyond the box. The illusion is the box.
    [2:40] How did we get to the point of not realizing that 95% of this is the base number?
    I spent years in meditation and learning how to be a witness to what was happening on my path to obtaining the answers that I was looking for. I began my self-discovery journey when I was fifteen years old. It's not just what you think, as you probably know, every thought is accompanied by feelings, and feelings produce chemicals in the brain. What truly happens is that we think something, feel something, and get ahead of ourselves, which leads to stress, and then our cells produce negative things, and we withdraw.
    As a result, we have people who say they aren't good enough, or that they aren't capable. This is a fake feeling that appears to be genuine. As a result, we must adopt a mindset of overcoming that feeling as quickly as we can each day.
    [7:25] What is the catalyst that drove you into this area of understanding?
    My mother had been depressed for a long time. My father married three times throughout his life. There was a lot of disturbance, and I found it to be very depressing. I began my search for happiness and discovered that many individuals believe that happiness is the polar opposite of depression. Happiness has a deeper meaning. It's a place where your soul takes control and you realize you have more potential than you realize. That's what we're looking for. We're all looking for ways to improve ourselves. So, because of my parents, I had to find new ways to feel alive, and now I'm on a mission to help individuals who are walking around with a fake feeling that they believe is genuine.
    [12:30] How do we unravel this?
    We unravel it by realizing that we need to start asking new questions. "What do I need to do?" is the question that everyone is asking. "How do I need to be?" is the true question. The question of how must be addressed. Realizing that you don't have to accomplish anything is the gateway to your expansion. The coherent signal is the most powerful force on the planet. We are conditioned to believe that love must be earned, and that is not true love. You don't give love for the sake of giving it. The only thing people/the world asks of us is that we love them. Take a look around you, at your family, your career, and everything else, and you'll notice that everyone just wants to be happy.
    [15:30] How do you trigger this energy and express it in a way that allows your life to change outside?
    When I teach someone, 98 percent of what I teach them is energy, and only 2% is physical. Let's take a closer look at this in more detail. There are three solid steps to follow if you have a job and want to start a side hustle like a business. Select it, sell it, and skill it are the three options. You must select. It doesn't matter if you try multiple things; in fact, you should, and once you've chosen one, make sure you give it away for free to people to test before selling it. Most times, what people have is a courage problem, not a business problem. There is no failure. It is rather called feedback. When a customer gives you a rating of 1-7, it's not that impressive but a 9-10 rating means that they'll recommend you to others and that is a pathway to having a successful bu

    • 34 min
    Gabby Bernstein - Transition out of Trauma and into Happy Days

    Gabby Bernstein - Transition out of Trauma and into Happy Days

    In this episode, our guest is Gabby Bernstein. She is an American author, motivational speaker, international speaker, and podcast host.
    She genuinely cares about life and other people. She is not just a product of business success but self success, and through that, she has been able to help other people achieve success. She is also the author of nine different books and is the No.1 New York best-selling Author.
    [1:55] Why should we listen to you?
    It would help if you listened to me because my presence makes you feel good. My presence enables you to recognize your authenticity and how to stay in your authentic truth. I believe that it is not by my words but by the presence that I bring.
    [3:30] When you connect with people, do you really open up to them?
    Whatever the reason may be, I try to connect. I'd love to answer this question with an example. I went for my regular treatment, and I connected with the woman in charge of my treatment. I started asking her questions out of curiosity, and she opened up. Through our conversation, the beautiful truth came through. She talked about her addictions, finances, and her family. She didn't know who I was, but we spent hours discussing how she could navigate her family and her habits. It was a beautiful moment. I'm not recommending that we go about discussing our lives with random people, but I'm recommending that we should be real and share our authenticity with others.
    [6:58] Where did you get the energy for that?
     I energetically decide when I'm going to open my door and when I'll shut it. I choose when to talk and when I'm not going to talk. Sometimes, I'm consistently elevated depending on the kind of connection I get during the conversations. It is not always the hour. It may be a brief encounter of happiness or pleasure that people derive when they meet it. I make sure I reply to every person I meet with kindness and compassion.
    [10:08] Why is this the right book right now?
    Happy days: The guided path from trauma to profound freedom and peace, the book is called. Moving from somewhere to Happy days is a journey, and I had the privilege of undergoing the trip and coming out the other side. I went through a series of mental breakdowns and pain. I was doing all the beautiful things in the world but still going through pain inside. At a point, I had a dream, and I remember being a victim of child sexual abuse. When I woke up from the dream, I was tensed and terrified. I was afraid, but that dream opened me up to the journey of freedom. Through the plan, I discovered why I was always scared and went through a series of mental breakdowns. In that moment of undoing the emotional abuse that had caused havoc on me, I knew I would write a book.
    [14:15] Why don't some people know how to confront this situation?
    Many people find it hard to shut down those experiences, some do not even remember, and some do not want to talk about them. Unfortunately, your body remembers it. The way you brush your teeth is even a response. People tend it walk over it rather than face it. Pretending to get over it will only cause a wreck rather than healing.
    [19:05] How many times do you find people punishing themselves because of their trauma?
    A chapter in that book talks about shame, and it is named: "Speaking the Unspeakable." The reason why people don't talk about their trauma is because of shame. Shame shuts us up and makes us think that we are not good enough. Shame makes people believe that they are a piece of shit, and nobody will accept them for who they are, and in a bid to avoid this, people shut up. A lot of people experience this, and I also did. The trauma makes us believe that we are inadequate and unworthy, and we believe it. Unfortunately, thinking it only leads to self-punishment.
    [21:20] When can I expect to have any bit of freedom from trauma?
    It would help if you were willing. When you have even the tiniest willingness, that is when God can enter. That is when you ar

    • 34 min
    Ryan Blair - Scaling Business without Sacrificing Purpose

    Ryan Blair - Scaling Business without Sacrificing Purpose

    In this episode, our guest is Ryan Blair. He is a father, husband, and business leader who was able to navigate craziness into impacting millions of lives.
    He has successfully created something that impacted millions of lives not just from the aspect of the business but from the heart. He is now in the direction of taking what he has experienced, and what he has learned and bringing it to the world of entrepreneurship and humanity.
    [3:10] Why should we listen to you?
    I speak from love and when I talk to people, I do it with love. Love is my energy. My energy is love and so when I speak to people, I speak with love.
    [5:26] What is the story that progressed you to the level that you are right now?
    I grew up in a household with low vibration. I had a difficult childhood, growing up in an atmosphere where my basic needs were not provided. I last saw my father when I was 13 years old. My mother struggled with alcoholism. I was dissatisfied, but I eventually channeled my urge to be powerful into a street brawl.
    I was imprisoned for four years. I wrote the judge a letter appealing for mercy when I was 17 years old. The court signed the letter, I was freed, and that was the start of a new progression in my life.
    [7:38] What was the reason why you wrote the letter?
    I wasn't a good writer, and I had a hard time spelling, but I was determined to speak with the judge. What I told him was that I accepted responsibility for my mistakes and expressed regret, as well as writing to the judge pleading with him to release the other convicts out of love. He read the letter and agreed to let me go to college, but cautioned me that if he saw me again, I would be sent to prison. I had to adjust my entire life at that time.
    [9:44] What was the moment you decide to venture into entrepreneurship?
    I was assigned to a mentor who was a successful entrepreneur. My father came from a working-class family. All three classes had been seen by me. The poor, the wealthy, and the middle class, which was where I started.
    I made the decision to become an entrepreneur at one time. I understood I didn't need to be a lawyer or a doctor before I can employ others.
    [11:40] How was your first business and what are some of the things that made you successful later on?
    My first business wasn't very successful but it taught me a lot. I got it to about a million dollars but it wasn't a scalable business. I was into computer repairs but nobody was ready to invest because it was not scalable. I was so pissed off that I swore to learn what scalability is all about so that one day a venture capitalist will invest in me.
    My next business was skpe pipeline which failed and I had to start all over again
    [13:40] Where did the idea for visuals come from and how did you grow it to be such a conglomo impactful business?
    Sky Pipeline cut the two founders of vice house and nick started calling. Black mullen asked I'd love to help them build their business. I fell in love with the research guy named Dr Michael Seidman and his products and I thought to myself that I could be a part of this project and help them bring it to the marketplace.
    I brought a venture capitalist and we raised 100 million dollars for the business. We then turned it into a 600 million dollar business. I must say that I was a strategic and conditional partner more than the others. They possessed strong fields in marketing and sales and the combination of all of us is what made that company a special company.
    [16:23] With this new venture, why was it the next call for you?
    I went through a major correction in my life. I lost my mother and mentor to the cold hands of death. I channeled all of my energy into success and status-seeking which was a great strategy to get my mind off the pain that I was suffering from.
    My mother's transition made me look into the corner of my soul, shadow, and psyche, and I looked for every piece of anger, and unhealed trauma. I spent two years of my life reemerging wi

    • 39 min

Customer Reviews

5.0 out of 5
88 Ratings

88 Ratings

Sadie Pearl Owens ,

My favorite way to start the day!

What an absolutely amazing, podcast! On today Anthony said he doesn’t even know if his viewers like the first question of “why should I listen to you” that he asks every guest and Anthony, the answer is YES. That’s actually what made me keep listening… and I’ve been creating that answer for myself as I was just so blown away with all the confident answers your guests have been giving. I’ve noticed the new episodes are uploaded every other day so I’m listening to old episodes on the days in-between. Such a brilliant podcast my friend!!!

hgdghjuyrfchh ,

Such a pro!

I loved being a guest on Anthony’s podcast. He is a natural talent and a delight to talk to. We had a refreshing, meaningful, uplifting conversation. I appreciate his perspective and professionalism. So fun!

MooreMomentum ,

Good stuff

Anthony is a great guy and I love his podcast! Great content!

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