B2B Content Marketing: Opportunities and Trends [Special Episode]

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals.

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